1. 1 Abarth Press Day 27 02 2013

2. A « myth » created in 1949 by Carlo Abarth A brand re-launched in 2008 with its own personality 2 Abarth History

3. 3 Abarth DNA: Unique Brand Positioning

4. 4 Abarth DNA

5. 5 Abarth: A Long Pedigree to build the future

6. More than 50.000 sales since relaunch of the brand in 2008 (1.400 in Be-Lux) Increased success over the years in Belgium and Luxemburg More than 425 sales in 2012 in Belux (+23% versus 2011) 6 Abarth 2012 2013: Facts and Figures +9% +10% +23% January 2013: 71/+18% January 2012

7. Abarth 2013: Sales Network 7 Sales & After sales points  Brussels  Antwerp  Genk  Gent  Liège  Charleroi  Luxembourg 1 official Racing Point:  Liège 4 AfterSales Points:  Kortrijk  Dendermonde  Esch sur Alzette  Diekirch 8 to 10 new AfterSales points to come in 2013

8. New Range 2013: 500 (Elaborabile – Turismo - Competizione) Punto Supersport Punto Supersport Essesse 8 Abarth 2013: New Range

9. Abarth 2013: New 500 Range Abarth 500 Elaborabile 1.4 Turbo 135hp Abarth 595 Turismo 1.4 Turbo 160hp Abarth 595 Competizione 1.4 Turbo 160hp

10. Abarth 2013: New 500 Range Abarth 500 Elaborabile 1.4 Turbo 135hp Starting from 17.900€ Main contents : Airco Foglight Leather steering wheel Parking sensors Alloy wheels 16'' Blue&Me Radio CD MP3 Totally customisable

11. Abarth 2013: New 500 Range Abarth 595 Turismo 1.4 Turbo 160hp Starting from 22.100€ Main contents (Elaborabile +) : Privacy Auto airco Xenon Alloy wheels 17'' Turismo kit Leather seats HiFi system Air Filter BMC Lifestyle and Trendy

12. Abarth 2013: New 500 Range Abarth 595 Competizione 1.4 Turbo 160hp Starting from 23.100€ Main contents (Elaborabile +) : Privacy Auto airco Xenon Alloy wheels 17'' Red calipers Competizione kit Record Monza Exhaust Sabelt seats Air Filter BMC Sport and Racing Record Monza exhaust system

13. Abarth 2013: New 500 Range Hatchback  Convertible Price Walk : 2.200€

14. Abarth 2013: New 500 Range Manual  MTA « Competizione » transmission Price Walk : 1.400€

15. Abarth 2013: New 500 Range 10 body paints :  4 pastel  3 Bicolore  2 Metal  1 Tricoat

16. Abarth 2013: New 500 Range 10 interiors:  Traditional seats in fabric (1) and leather (4)  Sabelt seats in fabric (1) and leather/alcantara (4) SABELT SEATS

17. 17 Abarth 2013: New 500 Range Upgrade kits range: Exhaust system Brake system Alloy wheels Suspensions

18. Abarth 2013: New Punto Range Abarth Punto SuperSport 1.4 MultiAir 163hp Abarth Punto SuperSport Esseesse 1.4 MultiAir 180hp

19. Abarth 2013: New Punto Range Abarth Punto SuperSport 1.4 MultiAir 163hp Starting from 19.600€ Main contents : Auto airco Foglight Leather steering wheel Armrest Alloy wheels 17'' Blue&Me Radio CD MP3 Painted calipers Sporty & Affordable

20. Abarth 2013: New Punto Range Abarth Punto SuperSport Esseesse 1.4 MultiAir 180hp Starting from 22.200€ Main contents (SuperSPort +) : Alloy wheels 18’’ Matt Black Sabelt seats Air Filter BMC Sport & Racing

21. Abarth 2013: New Punto Range 8 body paints :  3 pastel + 1 Metal  4 livrea’s with matt black paint on hood and roof

22. 22 Abarth 2013: New 500 Range Upgrade kits range: Brake system Alloy wheels Suspensions

23. 27/08/2015 “NOT THE SPEED, NOT THE THRILL. OUR GOAL IS THE DREAM.”

24. 27/08/2015 RACING HAS CHANGED

25. 27/08/2015 «DEMOCRATIC» KARL’S RACING CLOSE TO PEOPLE

26. 27/08/2015 DETACHED RACING TODAY EXCLUSIVE

27. 27/08/2015 OUR IDEA: THE FIRST TALENT SHOW FOR ROOKIE DRIVERS LET NORMAL PEOPLE TO RACE WITH PROFESSIONAL DRIVERS THROUGH

28. 27/08/2015 28 MAKE IT YOUR RACE 2012 EDITION – FACTS&FIGURES

29. 530.000 fans (+100% VS 2011) 30.000 registrations 24 partipants to the bootcamp 6 finalists 1 winner 6 TV episodes (in 6 languages, also FR/NL for Belgium) 8 TV channels (in 8 countries) 2 national TV channels in Belgium (RTL-TVi & Life TV) 174 minutes of TV reality-show 900.000 contacts on TV Abarth 2013: Highlights Make It Your Race 2012 29

30. 27/08/2015 30 MAKE IT YOUR RACE THE 2013 EDITION

31. 31 Abarth 2013: Make It Your Race 2013 Open to unlicensed drivers aged 18 or older An opportunity for young amateur drivers Programme is an adventure and « all inclusive » for entrants Easy to enter the competition: online via website Belgium & Luxemburg to compete against other countries An international programme with local activities

32. 27/08/2015