2. 08-2004 Implementation and international roll-out of the content transaction and payment platform at T-Mobile Bernd Rennhak Managing Director cTAS c.a.r.u.s. IT AG Bernd.Rennhak@carus-it.com

3. 08-2004 Agenda The Content, Services & Payment business world: Partners with different Paces Content Provider Business Models, how to Charge for Content Discussing the T-Mobile Implementation: Architecture Time Lines Challenges Lessons Learned Future Visions Agenda

4. 08-2004 Content, Services & Payment Business World Partners with different Paces Content, Services & Payment Business World

5. 08-2004 Partners with different Paces Customer Marketing and Sales, Content Provider Business Organisation International Technical Organisations Content, Services & Payment Business World Partners with different Paces

6. 08-2004 SMS Ring Tones Logos Video Gaming MMS Music I want it all, I want it now Customer Partners with different Paces

7. 08-2004 Own Content Offering Future Content Offering Third Party Content Offering Marketing & Sales, Content Provider T-Zones Content Provider Marketing & Sales Partners with different Paces

8. 08-2004 Business Organisation Content Provider Mgmt. Correct Settlement Support Business Models Provide Customer Access Attract new Partners Customer Care Low Complaints Rate through AAA Functionality Attract new Customers Rating, Billing & Payment Correct Rating Consistent Billing Revenue Assurance Partners with different Paces

9. 08-2004 Big Investments Dedicated operational Skills Long-term planning Internationally distributed Highly heterogeneous Blue Country Green Country Yellow Country International Technical Organisations, Systems and Network Components Partners with different Paces

10. 08-2004 Issues as a result of the different Paces Partners with different Paces Issues Not fast enough to fulfil customer demands, time-to-market Content Providers are struggling with integration into existing BSS landscape Revenue loss caused by late accounting for Prepaid customer and insecure payment handling Significant complaint management Integration issues through heterogeneous network environments

11. 08-2004 Customer Marketing & Sales XTCplus – Bridging worlds Partners with different Paces Technical Systems Business Organisation

12. 08-2004 Content Provider Business Models, how to Charge for Content Content, Services & Payment Business World

13. 08-2004 Mobile Carrier Authenticate Authorise Authorise Accounting Accounting Settlement Use Case – Streaming Video Order Streaming Video Portugal vs. England Business Models

14. 08-2004 Business Models (1) Business Models

15. 08-2004 Business Models (2) Business Models

16. 08-2004 Payment MethodAdvantagesIssues Prepaid No deal without money Only balance check Easy Customer Care No deal without money Real-time accounting Technical integration Postpaid Nearly always a deal Easy for customer No real-time accounting Revenue assurance Additional checks Increased Customer Care Convergent Charging enables the Operator to support all required Payment Methods. How to Charge for the new Services Business Models

17. 08-2004 Architecture and Time Lines The T-Mobile Implementation T-Mobile Implementation

18. 08-2004 T-Mobile uses XTC as their international standard Content, Services and Payment platform. The T-Mobile Implementation T-Mobile Implementation

19. 08-2004 CP Broker T-Mobile XTC Batch Interface Content Provider Billing Subscriber Billing ERP Finance DWH Online Interface Subscriber Contract Check Subscriber Online Rating Limit & Risk Check Prepaid Online Accounting Online Interface Discussing the T-Mobile Implementation (1) Architecture and Time Lines

20. 08-2004 T-Mobile Germany integrated the c.a.r.u.s. XTC Content, Services & Payment Platform in Q1/2001 In 2002, T-Mobile decided to roll out XTC within the European T-Mobile family. The European proof of the international blueprint has been accomplished in 2003: -T-Mobile Netherlands (September 2003) -T-Mobile Czech Republic (September 2003) The European roll-out was conducted in 2004: -T-Mobile Austria (July 2004) -T-Mobile UK (August 2004) -PTC ERA, Poland (planned for Q4/2004) Roll-out in 2005 under discussion for additional T-Mobile affiliates Based on the designed XTC blueprint architecture, all implementations have been successfully brought into production in a very short time frame(< 3 months). Discussing the T-Mobile Implementation (1) Architecture and Time Lines

21. 08-2004 Challenges and Lessons Learned The T-Mobile Implementation T-Mobile Implementation

22. 08-2004 Challenges Reduced Time-to-Market for new service offerings Real-time AAA functionality for Subscriber and Content Provider Fraud Prevention and Revenue Assurance Support for international service offerings like t-zones or T-Mobile SoundLogo Discussing the T-Mobile Implementation (3) Challenges and Lessons learned

23. 08-2004 Lessons learned International management of requirements is necessary. Earlier organisational setup of international coordination would have prevented regional issues. Centralised training and first-level support for all national operators helped to prevent duplication of efforts. Establishing round tables for experience exchange helps new operators to understand the product and to prepare themselves. Discussing the T-Mobile Implementation (4) Challenges and Lessons learned

24. 08-2004 Future Visions The T-Mobile Implementation T-Mobile Implementation

25. 08-2004 Pay-anything with your telephone invoice will become one of the standard payment methods. Customers will demand for more services in real-time, like Video Streaming and Online Multiparty Gaming. Customers will demand these service wherever they are. Thus new concepts for Content Roaming are required. The Content Provider World will grow dramatically, even normal retailing companies will introduce their own Mobile Portals. Future Visions for Mobile Content Business Future Visions

26. 08-2004 c.a.r.u.s. Information Technology AG Bornbarch 9 22848 Norderstedt | Germany fon +49. (0)40. 514 35-0 fax +49. (0)40. 514 35-11 11 contact.xtcplus@carus-it.com www.xtcplus.com www.carus-it.com „ResponseAbility“ – the fusion of knowledge, skills and partnership A c.a.r.u.s. Group company Thank you