1. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Terminology Crowdsourcing Case Study

2. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 Background HP is a large and global company Global Brand Terminology management is essential to HP’s ability to speak to all customers, in any language, with a consistent voice.

3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3 Terminology Management opportunities Why HP cares about global terminology management Gives strength to HP brand image across all languages and markets Increases usability and user satisfaction Reduces translation errors Reduces legal liabilities Shortens time-to-market Increases reusability and retrieval of terminology Terminology needs to be governed and managed globally with a process that includes Global Brand terminology owners as well as regional and linguistic experts

4. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 Terminology Crowdsourcing objectives Program objectives: teamwork in terminology To provide a social approach to terminology governance To evangelize the need for high-quality and consistent terminology To establish and maintain terminology standards Community objectives The tools and processes must allow: Self-registration and access for both internal and external contributors Voting on terminology, and the suggestion of new terms Recognition of contributors

5. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 Teaminology screenshots

6. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6 Teaminology Voting process HP TEAMINOLOGY HP Support Engineer HP.Com Country Manager Creative Agency External Supplier Translator HP Product Manager Votes on Terms and/or New Term Candidates Review Cycle (Terminology Governance Council) Weekly report on - - Term votes - - Term candidates

7. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 Teaminology was a good concept : first attempt was a proof-of-concept Teaminology opportunities Building of the crowdIncreasing visibility on Global Terminology Management Definition of key processes and standards

8. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8 We learned a lot… but users did not like the first version! Teaminology challenges User ExperienceDesignRecognition 1

9. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 Redesign project: background Improve Customer Experience Align with HP Brand guidelines Enhance recognition from … to

10. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 HP Terminology community - mock-ups Motivation and recognition

11. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 HP Terminology community - mock-ups User experience improvement

12. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12 Lessons learned Communicate and motivate Crowdsourcing tool must be easy to use and fun! Critical mass is essential in community crowdsourcing. Community motivation and recognition are key. Terminology is involving a lot of people within large companies. Communication, evangelization… and more communication!

13. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank you