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E-commerce Chapter 4 تقنيات الانترنت كليات بريدة الأهلية.

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Presentation on theme: "E-commerce Chapter 4 تقنيات الانترنت كليات بريدة الأهلية."— Presentation transcript:

1 E-commerce Chapter 4 تقنيات الانترنت كليات بريدة الأهلية

2 2 Electronic Commerce (E-Commerce) Electronic commerce: is doing commerce with the use of computers, networks and commerce software. E-commerce Infrastructure: 1- The Internet 2- The World Wide Web (WWW) 3- Web architecture

3 3 E-commerce applications تطبيقات Remote banking الخدمات المصرفية عن بعد Purchasing الشراء Online marketing التسويق عبر الإنترنت Online advertisement الإعلان عبر الانترنت Home shopping التسوق من المنزل Auctions المزادات

4 4 E-commerce Technologies 1.Internet 2.Mobile technologies 3.Web 4.Component programming 5.Data exchange 6.Multimedia 7.Search engines 8.Data mining 9.Access security 10.Encryption- decryption security 11.Payment systems للاختبار : حفظ 5 فقط

5 E-Commerce Process: Buyer 1. Search & Identification 3. Purchasing 2. Selection & Negotiation 4. Product & Service Delivery 5. After-sales Service Delivery

6 Purchasing a Product purchases features: خصائص الشراء الالكتروني 1. Completely paperless transaction 2. Instantaneous transfer of funds 3. Real-time reporting

7 Product Delivery features: خصائص تسليم السلع Internet 1.no distribution centers. 2.no trucks 3.no warehouses 4.no inventory

8 Web Design Web Design involves: تصميم الويب يتكون من 1. Web Programming and Application Integration 2. Business Modeling and Re-Engineering 3. On-line Marketing and Advertising Strategy 4. Graphic Design and Digital Media

9 Access Control and Security E-commerce processes must establish mutual trust and secure transactions by authenticating users, authorizing access, and enforcing security features

10 Electronic Payment Processes عمليات الدفع الالكتروني 1- Web Payment credit card payment processes on the web 2- Electronic Funds Transfer money and credit transfers between banks and businesses and their customers 3- Secure Electronic Payments 1. Encrypting data passing between customer and merchant 2. Encrypting data passing between customer and company 3. Authorizing the credit card transaction

11 1. Attractive Web pages. 2. Interactive order processing. 3. Secure electronic payment systems. 4. Online customer support. E-commerce websites: خصائص المواقع التجارية

12 12 Web-based E-commerce Architecture مكونات مواقع التجارة الالكترونية Client Tier 1 Web Server Tier 3Tier 2Tier N Application Server Database Server DMS

13 13 Payment Cards بطاقات الدفع الالكتروني 1- Credit card 2- Debit card 3- Charge card 4- Smart card

14 14 Advantages and Disadvantages of Payment Cards Advantage الايجابيات للدفع الالكتروني –Worldwide acceptance –Built-in security for merchants Disadvantage سيئات الدفع الالكتروني –Fees are charged per-transaction.

15 15 Payment Processing steps: خطوات عملية الدفع الالكتروني 1- Merchant authenticates payment card 2- Merchant checks with payment card issuer 3- The approval is sent back to merchant 4- The customer bank send money to credit card network 5- credit card Network send money to merchant bank

16 16 Processing a Payment Card Transaction غير داخلة للاختبار

17 17 Electronic Wallets المحفظة الالكترونية Advantages: 1.Give consumers the benefit of entering their information just once. 2.Make shopping more efficient. Server-side electronic wallet –Stores customer’s information on a remote server belonging to a particular merchant or wallet publisher. Client-side electronic wallet –Stores consumer’s information on his or her own computer.


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