1. 11 Updates on 2009-2011 California Alternate Rates for Energy Program & Energy Savings Assistance Program Quarterly Public Low Income Meeting January 25, 2011 San Francisco, California

2. 2 California Alternate Rates for Energy Program

3. 3 CARE Penetration Through December 2010 ParticipantsEstimated Eligible Participants Year-to-Date Penetration Rate PG&E1,499,9421,619,85692.6 % SCE1,381,1091,426,05996.8% SDG&E293,438 352,68883.2% SoCalGas1,714,0441,810,56094.7%

4. 4 CARE Outreach Through December 2010 PG&ESCESDG&ESoCalGas Automated phone enrollment, called 1.5M, enrolled 62,628 Automated phone recertification, called 418K, recertified 62,535 Online enrollment, 69,194 Door-to-door canvassing, 29,225 enrolled Direct mail to targeted customers, mailed 2.6M, enrolled 53,775 Bill insert, mailed 9.6M, enrolled 18,546 Automatic enrollment, 38,472 Sub-metered mass mailing to 1,560 facilities Outreach events, 440 enrolled Partnerships with 177 Community Outreach Contractors (COCs), 5,517 enrolled  Direct Mail Campaigns to customers who failed to recertify their eligibility in previous attempts (Oct. & Nov.)  Direct Mail Campaign to customers in under penetrated cities/zips (Dec.)  Outbound Interactive Voice Response campaign to under- penetrated cities/zips (Nov.)  E-Mail blast to 55K income- qualified non-CARE customers (Dec.)  Maria Shriver’s We Connect Initiative & Women’s Conference (Oct.)  Outbound Interactive Voice Response campaign to non- responders of previous attempts (Oct.)  L.A. County Fair English and Spanish automated outbound phone and recertification campaigns Targeted e-mail and direct mail campaigns English and Spanish mass media campaigns including television spots, radio id’s and English, Spanish, Chinese, Vietnamese and Filipino print ads Special print and radio campaign targeting the senior community Targeted transit shelter advertisements On-line marketing campaigns such as rich media and banner ad campaigns on almost 400 sites (Facebook, CareerBuilder, and Snag-a-job) Keyword search campaigns & company Twitter updates Four bill inserts which featured an application as well as the CARE enrollment IVR number Door to door canvassing English and Spanish video developed for use by community agencies, public affairs & posting on the company web page Direct Mail – 4 campaigns to 1.5M target customers; a 10% return rate and 91K new enrollments Door-to-door canvassing -52.8K new enrollments in 2010 E-mail campaigns and Web promotions – 40k new enrollments and 13k recertifications in 2010 Automated phone outreach - 20K new enrollments and 13K recertifications in 2010 Two Bill Insert campaigns issued to all non-CARE customers; 33.4K new enrollments Bill Payment Office - Ongoing promotion at SCG offices and enrolled 6K CARE new customers in 2010

5. 5 CARE Ethnic Media Through December 2010 PG&ESCESDG&ESoCalGas English television commercial in the Sacramento and the SF Bay Area English radio commercial in the Sacramento, SF Bay Area and Fresno Chinese and Vietnamese radio commercial in the SF Bay Area Spanish print ads in the SF Bay Area Online social media - Facebook  Participated in Community Forum in Inglewood – African- American Community  Participated in ENLACES Community Forum in San Bernardino -Latino Community  Univision Telecast - Latino Community English and Spanish radio id’s on various bilingual radio formats English and Spanish thirty second and fifteen second television spots Print ads in various Asian publications specializing in targeted outreach to the Filipino, Vietnamese and Chinese communities English and Spanish automated outbound telephone campaigns English and Spanish direct mail campaign English and Spanish bill insert Multiple press releases throughout the year on program changes such as income guidelines and implementation of CARE enrollment IVR that resulted in bilingual free press for the program English and Spanish video developed for use by public affairs, community agencies and posting on company web site CARE/DAP system-wide traffic radio media campaign targeting General, African American, Senior and Hispanic markets Traffic radio spot, TV & print media campaigns targeting Chinese, Korean, Filipino, Vietnamese, African American, and Seniors CARE and DAP promoted throughout the San Joaquin Valley on Spanish station Radio Campesina 5 week media campaign to General, Hispanic and Senior markets utilizing radio, transit TV spots and online banners to promote CARE/DAP programs Quarterly 3-hour Spanish “Univision” telethon quarterly Bilingual bill insert, direct mailing, email, and outbound dialing telephone campaigns

6. 6 CARE Process Improvements Through December 2010 PG&ESCESDG&ESoCalGas Enhanced enrollment effectiveness by following the multi-faceted strategy of automated phone enrollment followed by a direct mail piece and door- to-door canvassing Developed a profile of eligible, un-enrolled CARE customers broken down by ethnicity, senior, and veteran status through a 3 rd party vendor database. 1. The processing of sub- metered (DMS) tenant CARE/FERA applications via SCE.com 2. New enrollment channel--the processing of CARE/FERA applications through the VRU/IVR 3. New IVR notification calls for program Verifications 4. New IVR notifications for program Recertifications, with the ability to link directly to SCE’s IVR system to complete recertifications. Implemented changes to support the new 2-year renewal process for sub-metered tenants Implemented an IVR for enrollment and recertification Implemented improvements to the invoicing process for Capitation contractors Created a system to track Internet enrollment campaigns Implemented a Queue for applications that cannot be processed right away due to billing issues Implemented an automatic update to the CARE status for customers who provide income information during the enrollment process Motivated our Capitation Contractors to use the online enrollment process and request that customers provide their SDG&E bill to determine if they are already on CARE prior to taking an application. Both of these efforts is in an attempt to streamline the paper process and to also provide better efficiency with our agents. New renewal process for sub- metered tenants. Individual tenants are mailed a renewal notice two or four years after their initial enrollment date System generated letters to customers auto-enrolled through data sharing activities. Letters offer notification of Automatic Enrollment & ‘opt out’ clause 3 rd method for sub-metered customers to recertify; via telephone (Recertification IVR). CARE Recertification IVR script updated to improve the wait time between prompts Bill redesign- CARE participation now an easily identified line item on SCG bill.

7. 7 Energy Savings Assistance Program Known as Low Income Energy Efficiency Program until January 1, 2011

8. LIEE Program- Budget 2009-2011 2009 Budget: This item shows the 2009 LIEE budget expended, as reported in the IOUs’ 2009 LIEE Program Annual Reports. 2010 and 2011 Authorized Budgets: These budgets are authorized in D. 08-11-031. The 2010 authorized budget does not include carry-over funds.

9. 99 LIEE Program- Units 2009-2011 2009 Units: This item shows 2009 LIEE units as reported in the IOUs’ 2009 LIEE Program Annual Reports. 2010 Units: This item shows 2010 LIEE units as reported in the IOUs’ Monthly Report for December 2010 (filed 1/21/11). 2011 Targets: Reflects the projected units to be treated as shown in D.08-11-031. *SCE 2010 target number includes carry-over units from 2009.

10. 10 LIEE Year to Date Through December 2010 PG&ESCESDG&ESoCalGas Budgets Expenditure$144,754,628$64,983,946$18,724,577$74,153,540 Budget$151,067,347 $61,561,081 $21,184,008$76,872,816 Percent Expenditure86%106%88%96% Activity Homes Treated 129,856 121,86821,603110,296 Goal124,991 104,500 20,384 143,540 Percent Treated104%117%106%77% Energy Savings kWh 48,981,281 34,916,3966,130,037N/A kW 12,224 9,821588N/A Therms 2,700,009 N/A311,0562,088,423

11. 11 LIEE Measure Installations Through December 2010 Measures PG&ESCESDG&ESoCalGas Water Heating98,87750417,40792,973 Envelope & Air Sealing101,6603,08816,32088,981 Heating2,969302,46918,808 Refrigerators20,60625,2841,953N/A Lighting769,722250,147184,436N/A Cooling11,61622,621539N/A

12. 12 Other LIEE Figures Through December 2010 Percentage of disabled enrolled versus 15% goal. LIEE customers participating in CSI Homes ‘gone back to’ versus new customers PG&ESCESDG&ESoCalGas 14116824N/A PG&ESCESDG&ESoCalGas Go-back 8,722 New 121,134 Go-back 3,256 New 118,612 Go-Back 309 New 21,294 Go-back 4,539 New 92,068 PG&ESCESDG&ESoCalGas 18%10%8%9.7%

13. 13 LIEE Outreach Through December 2010 PG&ESCESDG&ESoCalGas LIEE: English/Spanish direct mail campaigns in Sacramento and Central Valley Outreach events across the service area Bill inserts and messages to 5.2 million customers Door-to-door canvassing by third party contractors LIEE: Presence at the annual LA County Fair in the Pomona Fairplex Grounds. Asians and Pacific Islanders with Disabilities of California (APIDC) Statewide Conference presentation 7th Annual Wheelchair Wash Event and VIP Pampering Over 50 community events were held within SCE’s service territory. Partnership with City of Montclair managers and case workers Automated Outbound Campaign targeting over 30,000 customers within Los Angeles County LIEE: English and Spanish automated outbound phone campaigns to generate qualified leads English and Spanish direct mails Door to door canvassing LIEE: Bill inserts: Over 1.3 million bilingual inserts targeting non- participating customers that were enrolled on CARE (Jan/March/June) Automated Voice Messaging calls to over 484,000 targeted CARE customers with bilingual messaging in Spanish Direct Mail Letters: Over 230,240 bilingual DM letters sent to CARE customers Web: Over 80,000 emails sent to CARE customers Three newsletters to 1,300 Community Based Organizations to inform them about the Customer Assistance Programs as well as the name change of DAP to ESAP.

14. 14 LIEE Ethnic Media Through December 2010 PG&ESCESDG&ESoCalGas LIEE English, Spanish, Chinese and Vietnamese radio ads in Bay Area, Fresno and Sacramento markets Hmong television ads in Sacramento, Fresno and Stockton markets Vietnamese and Chinese program description on website LIEE/CARE Participated in 3-hour Spanish “Univision Telecast” to enroll/take leads on income qualified programs Inland Regional Center / Resource Fair – Care Provider Outreach for Seniors LIEE/CARE: English, Spanish, Chinese, Vietnamese and Filipino print ads Developed LIEE Spanish video for community based organizations, public affairs groups and SDG&E website English and Spanish television spots English and Spanish radio id’s LIEE/CARE: System wide traffic radio media campaign targeting: General Market, African American, Seniors and Hispanics and drive customers to socalgas.com website. Participation in 17 events, including a 3-hour Spanish “Univision” telethon Asian (Chinese, Korean, Filipino & Vietnamese) print media campaign CARE and DAP programs promoted throughout the San Joaquin Valley on Spanish station Radio Campensia 5 week media campaign to General, Hispanic and Senior markets utilizing radio, transit TV spots and online banners to promote CARE/LIEE programs Participated in a 3-hour Spanish “Univision” telethon

15. 15 Leveraging and Integration Efforts Through December 2010 PG&ESCESDG&ESoCalGas LEVERAGING Sacramento PG&E-SMUD- CRP partnership WNA coordination with City of Fairfield 230 CARE enrollments from leveraged outreach with VITA/United Way Data sharing with other utilities and municipalities INTEGRATION Partnered with Neighborhood Payment Centers (NPCs) to conduct outreach events at local offices Shared leads and integrated outreach efforts between CARE, FERA, LIEE and Cooling Centers program LEVERAGING SCE volunteers staffed phone banks at Univision’s “A Su Lado” morning television event to promote CARE and collect enrollment leads. Enrolled onto EMA 36,623 customers via joint customer data exchange w/other IOUs. INTEGRATION CARE and LIEE share leads between programs Qualified applicants to Energy Assistance Fund are also enrolled in CARE. LIHEAP payment recipients are automatically enrolled in CARE each quarter CARE & EMA programs integrate efforts and messaging through all marketing events LEVERAGING Capitation contractors provide CARE enrollments and LIEE leads Leverage with LIHEAP agencies INTEGRATION CARE & LIEE joint e-mail campaign to My Account customers Customer Assistance staff work with Branch Payment offices to conduct outreach and enroll qualified customers Call center referrals for the CARE program LIEE and CARE data exchange for enrollments/leads Integration with EE Mobile Home Park Program LEVERAGING In partnership with CDPH SoCalGas placed 59 custom designed CARE kiosks in WIC agencies throughout LA County, which are stocked with a bilingual CARE info sheet and CARE applications. Agreements with two non-IOU municipal utilities’ low-income programs have commenced with initial data exchange and canvassing discussions. INTEGRATION System wide CARE enrollment at bill payment offices LIEE data exchange for CARE enrollment Worked with EE Multi-family program to identify and outreach to residents in complexes that have a high probability of LIEE eligibility. LIEE data exchange for CARE enrollment.