1. ActivePath Revolutionizing Customer Communications and Engagement

2. confidential & proprietary Who We Are Founded: 2007 Headquarters: Petach Tikva, Israel Investors: Battery Ventures, Genesis Partners, GIMV and leading angels including Aryeh Mergi Customers: Tier 1 international financial institutions, telcos and large service providers Partners: Pitney Bowes, PrintLaser (TPI) and CSC

3. confidential & proprietary When and how does a bank/service provider communicate with its customers WhenHow CampaignsEmail PaymentsMobile App Alerts and notificationsPrinted materials New offeringsWebsite (Online) SMS/MMS/Call

4. confidential & proprietary Messaging Today Static Poor user experience– no immediate way to act upon message Fragmented – separate systems for messaging to mobile, email, online Inconsistent – different messaging experience on different platforms Costly Low customer response Missed marketing opportunities Lack of synchronization between modes of communication Security (Authenticity, integrity, encryption)

5. confidential & proprietary 2 Way Event Based Communications Wide Adoption of current clients Consumers want email from the service provider …But what can they do from the email? Email Currently, the “message center” is widely deployed by the service provider… …But not accessed by the customer Ease of use Online Mobile “app” adoption high Consumers can access functionality from anywhere, anytime Mobile How are consumers interacting online? ActivePath offers multi-channel, event based solutions that allow service providers to reach consumers across platforms in a consistent and synchronized fashion

6. confidential & proprietary 6 Banks need to write the message once and the same message is then sent out to be displayed in the email, within the mobile app and in the online interactive message center All the messages are: 1.Interactive 2.Secure 3.Synchronized with each other

7. confidential & proprietary Inside the Email

8. confidential & proprietary As part of the bank’s Mobile App

9. confidential & proprietary The Bank’s Interactive Online Message Center

10. confidential & proprietary ActivePath Email Banking System ActivePath FrontEnd ActivePath BackEnd Banking Systems ActivePath Service Directory Services Update Services Mail Gateway Internet Client Devices ActivePath AddonActivePath App

11. confidential & proprietary The ActivePath Solution Centralized customer messaging system Only messaging solution that is uniform and synchronized across email, online and mobile Meets the most secure specification requirements S/Mime, DKIM, PKI and Symmetric encryption type support SSL transport Easy implementation and integration Standard installation can be done in a couple of hours Wide range of supported interfaces, for easy deployment and communication with existing standard applications Great customer experience Easy and straight forward use

12. confidential & proprietary The ActivePath Solution High open rate Users are more willing to open these messages Quick ROI Complete saving of printing costs Increased revenue due to contextual and relevant calls to action Unlimited marketing and cross selling opportunities inside the message Centralized policy rule based management Comprehensive and easy to use management tools Standard reporting services, and full set of API’s to create more personalized reports Sender is acknowledged when a mail is opened, reducing the management burden

13. confidential & proprietary INCOMING PAYMENT Email banking scenarios

14. PostalGuard Confidential

15. ActivePath Confidential

21. confidential & proprietary INSUFFICIENT FUND NOTIFICATION Sample Scenario 1

23. ActivePath Confidential

28. confidential & proprietary MOBILE ActiveMail Scenarios

29. confidential & proprietary

33. Inbox

34. confidential & proprietary ActiveMail

35. confidential & proprietary Interaction example

36. confidential & proprietary Interaction example

37. confidential & proprietary Interaction example

38. confidential & proprietary Confirmation

39. confidential & proprietary Active Message Center Sample Scenario 2

40. confidential & proprietary