1. Best WordPress Plugins to Sell Subscriptions & Memberships New Webinar

2. Speakers Tyler Archer Membership Development Tech Consultant Justin Lukasavige Founder, NeedaTopic.com Kathy McCabe Editor Subscription Site Insider Cassandra Farrington COO WhichTestWon.com

3. © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. WordPress: Yes or No? [Tech Primer] Should You Build a Paywall Site in WordPress?  Top 5 Pros  Top 5 Cons [Tech Primer] Should You Build a Paywall Site in WordPress?  Top 5 Pros  Top 5 Cons http://subscriptionsiteinsider.com/members/400.cfm (Free for Insider Members) Biggest Pro: Very customizable open code – lots of flexibility and lots of off-the-shelf options available. Biggest Con: The more complicated your site, the more complicated the code and plug-ins will get … likely leading to performance problems.

4. Your Site: - WordPress CMS - Content Template Design (WP or custom) Merchant Account SSL Certificate Gateway Acct or Payment System (e.g. PayPal) Paywall Plugin Marketing Email: Autoresponders Free Newsletter Hosting:  Site  Video Domain + Content Member Email: Newsletters Transactional emails -Passwords -Receipts Discussion Group Other software: Web analytics, RSS Feed, Apps, Sales Mgmt System, content development, Marketing & PPC mgmt systems, Print fulfillment, affiliate, etc. Content/function plugins Paywall integration Plugins Paywall Design

5. What’s included in a Paywall Solution? -Some version of a paywall or access limitation -DRM (Digital Rights Management) -Customer service database -Integration with payment systems -Integration with marketing systems -Basic transactional emails

6. Templated Order Page

7. Disconcerting 3 rd Party Cart Experience

8. Custom Paywall Page

9. Paywall Questions to Ask  Can I create a unique “teaser” paywall page for each piece of content behind the paywall?  How many changes can I make to the look/feel of the paywall (buttons, typeface, form fields, etc.)  Can I A/B test my paywall?  Can the order form be on my site (vs dumping the visitor into a 3 rd party cart)?  Can I control what the ‘thank you’ receipt page looks like?

10. DRM: Digital Rights Management Key elements: Multiple levels (e.g. Gold, Silver memberships) Multiple terms (e.g. monthly, annual) Drip content Small group sales Large group sales

11. © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Example DRM CMS:

12. Customer Service (CRM) Database Biggest question: Are customer names only kept in 3rd party cart, or do you have records in your main system? What security do you have for customer names, credit cards, account info? What do your records include? -List of members- Site activity (active vs not active) -Actives vs cancels- Ecommerce orders per account -Date started- Origin of order, source of name -Customer service notes

13. Integration with Payment Systems All-in-one systems -PayPal -Google Cart -ClickBank … many others Gateways & direct to processor -Authorize.net -Chase Paymentech … many others Carts -1ShoppingCart …many others

14. 6 Key Questions for Payment Systems: 1.PCI Compliance? 2.Which Currencies? 3.Can You Sell Your Site? 4.Integrate Analytics Through Cart? 5.A/B Test Cart Design? 6.Optimize Design of Cart (beyond your logo)? Determine your payment system needs FIRST. That will inform your choice of membership software.

15. Integration w/ Marketing Systems  Marketing Email  Members-only Email  Web analytics  Affiliate marketing  Ecommerce store  Sales management systems  Print fulfillment or labels  Customer list security – can your staff see all?

16. Marketing Reporting  Bounced emails  DRM double-use password alert  Original source of name  Total account value (including ecommerce)  Revenues by source  Average account lifetime  More sophisticated circulation management reporting

17. Transactional Email Types of Transactionals  New buyer receipt  Trial period email series  Reminder auto-renewal notice at one-year  Credit card fail series (3) w/ varying times  Upsell to year (from monthly or other)

18. © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. More Considerations for Making Your Plugin Decision

19. © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Open Source Or Not? If needed, can you edit the code of the membership plugin to fit your needs? Does the software update when WP updates? (Frequently). Are those updates included with your purchase? Little Known Fact: Some plugins call themselves “open source” but are in fact encrypted so the code cannot be accessed.

20. © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Quick Reviews… (In Alpha Order) Buyer’s Guide to WordPress Plugins to Sell Memberships & Subscriptions Coming Next Thursday!

21. aMember Professional © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Price: $179 Payment Integration: 60+ Payment Processors Pros: Lots of payment options, lots of integration plugins (forums, email, etc.), customizable. Cons: Complicated script setup. WordPress integration is not full featured.

22. Sample sites

23. Digital Access Pass © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Price: $167 - $997. Higher price ranges include one-on-one online meetings to walk through the set-up process. Payment Integration: PayPal Website Payments Pro and Authorize.net ARB. Shopping Cart: PayPal, 1ShoppingCart, ClickBank, Authorize.net, e-Junkie, WorldPay Pros: Very flexible and highly customizable, if you’re comfortable tackling the code. High marks for content drip features. New feature allows users to purchase products with “credits”. Cons: Some non-techies find it difficult to set up and not intuitive to manage. Sits outside of WordPress, requiring a separate login & interface.

24. Sample Digital Access Pass Sites

25. InfusionWP © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Price: $570 Per Year + Infusionsoft monthly fees ($299) Payment Integration: Infusionsoft only Pros: Very powerful, tight integration with CRM and payment processing. All the “bells and whistles.” Very customizable. Hundreds of shortcodes. Cons: Only 1 payment processing option, not “open code”. Can be as complicated as you want to make it.

26. Sample InfusionWP Sites

27. Paid Memberships Pro © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Price: Free – released under GPL license Payment Integration: PayPal Website Payments Pro and Authorize.net ARB. Pros: Free, great to test out a concept or idea. Cons: Limited payment integration, bare-bone features.

28. Sample Paid Memberships Pro Site

29. s2Member Pro © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Price: $69 single-site, $129 unlimited-sites license. Bundles available with other s2 theme plug-ins. Payment Integration: PayPal Website Payments Pro, AliPay, and Authorize.net. Shopping Cart: PayPal, Google Checkout, ClickBank, ccBill Pros: CRM within WordPress environment, good database export function, easy to set content levels, significant version upgrade released June 2011. Cons: Clunky e-mail editor within system. Previous concerns were its lack of integration with Authorize.net – now available.

31. Sample s2Member Pro Sites See Subscription Site Insider’s case study on TestingMom.com at: http://www.subscriptionsiteinsider.com/members/369.cfm (Free for Members)

32. WishList Member © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Price: $97 for one site with one year of updates In Use: over 25,000 sites Payment Integration: PayPal, QuickPay Pro Shopping cart: Clickbank, 1ShoppingCart, Ultracart, Premium Web Cart Pros: Multiple levels of membership, highly integrated with WordPress, good support Cons: Limited payment processors

33. Sample WishList Member Sites See Subscription Site Insider’s case study at http://www.subscriptionsiteinsider.com/members/364.cfm http://www.subscriptionsiteinsider.com/members/364.cfm (Free for Members)

34. WPMUDEV ‘Membership’ © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Price: Membership in WPMU-DEV $79 per month Payment Integration: Authorize.NET AIM, 2Checkout, PayPal Express Pros: Very easy, buddypress integration. Cons: No per post protection. Limited payment processors.

35. Sample WPMUDEV Sites © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Example Sites: http://pro.gigaom.com/ http://www.izzyvideo.com/ http://psd.tutsplus.com

36. 6 Tips for Development Success © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Create and design site first; then add memberships. Either launch a separate free site for lead gen, or build an email opt-in into all heavy landing pages. Obey legal guidelines for trial & autorenew offers. Pick a paywall you can grow with – assume you won’t switch for two or more years. Hire a designer & programmer separately (different brains). Assume 50% time overruns for unexpected delays.

37. © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Cost Official Costs Free to $997/year Hidden Costs: Custom programming Custom design Integration Other software needed Keeping up with WP upgrades

38. © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. New WP Member Site in One Week Key Facts: Launch Time: 7 Days Launch Costs: $274 software (with online coupon) $38/month Aweber + PayPal recurring fees 35 hours programming & design Plugin: aMember + aMail + amProtect

39. © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Adding a Paywall to an Existing WP Site Key Facts: Launch Time: 90 Days Launch Costs: $250 software $62 SSL certificate 90 hours freelance programming & design (included host change) Plugin: aMember + aMail

40. Live Q&A with: Tyler Archer Membership Development Tech Consultant tyler@tylerarcher.com Justin Lukasavige Founder, NeedaTopic.com justin@lukascoaching.com Kathy McCabe Editor Subscription Site Insider kathym@ subscriptionsiteinsider.com Cassandra Farrington COO WhichTestWon.com CassandraF@ annehollandventures.com

41. How to “raise your hand” to ask a question © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

42. You’ll be “unmuted” and invited to talk Watch for the microphone icon to turn green © 2011 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

43. Live Q&A with: Tyler Archer Membership Development Tech Consultant Tyler@TylerArcher.com Justin Lukasavige Founder, NeedaTopic.com Justin@LukasCoaching.com Kathy McCabe Editor Subscription Site Insider KathyM@ SubscriptionSiteInsider.com Cassandra Farrington COO WhichTestWon.com CassandraF@ AnneHollandVentures.com