1. Families USA Annual Conference January 23, 2014 Stories Work, But Where are They?

2. Challenges & Opportunities

3. the evolving story around the ACA frequently focuses on policy instead of the people its helping opportunities challenge situation to share the diverse stories of people in your community who are positively impacted by the ACA to find trustworthy people willing share their experiences enrolling in—and getting care through—the ACA 3

4. tactics form relationships with on-the- ground partners collect stories that showcase the diversity of your community share the stories to spread the word to establish a diverse range of people in your community that can be relied on to talk to the media and other community members about their experiences to dispel myths and fears strategies 4

5. How to start?

6. Finding stories 6 Direct consumer contact Community partners Personal connections Navigators Small stipends or gift cards Online Social media Website submissions

7. Relationships: The most important thing Cultivate trust Open conversations Focus on listening Ongoing interactions Ask, don’t assume Thank after interactions 7

8. What makes a good story?

9. Digging into stories Making people comfortable Find mutually convenient time to speak Smile, even if conversation is on phone No distractions—for you or the person Guiding the conversation Explain why you are gathering stories Ask them to share their story Use open ended questions Continue with probing questions Asking feeling questions, not just fact-based How did that make you feel? What was the first thought that popped in your mind? 9

10. What makes a good story? 10 Truthfulness of speaker Strengths of the speaker Are they comfortable speaking and answering questions? Do they have a heavy accent? Engaging story Clear narrative Health needs that are addressed Security through financial help Personal life: family, career, student, goals

11. Details matter Health-related Surgery, medicine and doctor access Cost points and comparisons Ongoing care Have they used new plan yet Personal demographics Race, age, citizenship Income to verify subsidy Confirming specifics Plan name and level Premium, deductible, out-of-pocket costs 11

12. Basic vetting 12 Name, town and general sense of age to start Confirm subsidy (range is fine) Kaiser Family Foundation’s subsidy calculator State exchange website or HealthCare.gov Google and Google News Search for name in quotes, ex: “John Smith” Look for past media appearances Social media Facebook, Twitter, LinkedIn, Instagram, Personal blogs FEC and followthemoney.org for campaign donations

13. Sarah Wilkinson, GMMB sarah.wilkinson@gmmb.com Thank you!