1. Name Title Company Name It’s Just A Matter Of Fact. Promotional Products Work.

2. What is a Promotional Product? PRODUCT BRAND A PRODUCT used to promote a product, service or company’s BRAND including: PROMOTIONAL PRODUCTS: a.k.a. Advertising Specialties, Freebies, Giveaways, Swag, Etc. Incentives To Recognize & Reward Business Gifts Awards & Prizes Commemoratives Items or Keepsakes Gift With Purchase BRAND CAN YOU THINK OF ANY?Even some items without a logo have a strong enough BRAND image to be considered a promotional product. CAN YOU THINK OF ANY? Use It 58% of people keep their Promotion al Products for one year to more than five!

3. Promotional Products: An $17.7 Billion Industry

5. Fleeting Nature Of Traditional Advertising :30 Seconds :60 Seconds 7 Words; :10 Seconds 140 Characters 15 Minutes Stayi ng Powe r 15%- 50% Promotion al Products generate a 15%- 50% greater recall rate than other major media

6. PEOPLE AVOID ADVERTISING 17 and 35 DODGE traditional advertising Research conducted by Microsoft and Starcom found that 10 – 15% of adults between the ages of 17 and 35 go out of their way to DODGE traditional advertising, branding them “Ad Avoiders”

7. Stickiness with a lot less clutter

8. ADVERTISING MEDIA EXPENDITURES Media/Method20072008200920102011% Change Direct Mail54.856.144.447.850.14.8 Television46.646.340.445.245.1-0.2 Internet21.123.422.126.031.721.8 Point of Purchase20.319.1-23.024.24.8 Cable TV24.121.224.421.322.97.8 Newspaper 42.234.724.822.620.7-9.2 Consumer Magazines25.523.719.420.120.10.0 Event Marketing Sponsorships - - 12.517.218.15.5 Promotional Products19.418.115.616.617.77.00 Radio21.319.516.317.317.41.0 Business Magazines10.79.97.57.47.73.8 Out of Home (billboards)7.27.05.86.16.44.9 Product Placement (films, tv)---3.84.05.2 Mobile Phone Advertising-<.4<.50.61.6148.9 8

9. Promotional Products are a sensory medium. Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste, see, hear and touch. Promotional Products ARE Different! Smells nice! Sounds good! Looks great! Tastes sweet! Feels right!

10. Personalized – Highly Targeted! Tangible And Long-lasting Impact Easily Measured Easily Distributed (Human Touch - Viral) High Perceived Value Complements Other Advertising Media Many Competitive Advantages Got The Mess age 76.2 % of people can recall the product, service and message on their Promotion al Product

11. BUILDRELATIONSHIPS Promotional Products have the unique ability to BUILD RELATIONSHIPS with staff, prospective employees, vendors, customers and consumers: Once you accept the product – we have a relationship. That relationship will continue throughout the useful life of the product. Your relationship with most other media begins when you see it and ends when you look away. Memorable Promotional Products Are Memorable Love It More than 50% of people have a favorable impression of an advertiser after receiving a Promotion al Product

12. Do You Remember? You remember them, and so do others! Reme mber It 82.6 % of people can recall the company and brand on their Promotiona l Product How a raised awareness and money for cancer research? That you stood in line to get from the radio station? The you use, with the name of your favorite coffee shop where you buy your coffee, tea or latte? PINK How about the color PINK ?

13. According to research conducted by PPAI and fielded through MarketTools, Inc. : More than HALF of consumers have a favorable impression of the advertiser on a promotional product 20% of consumers MAKE A PURCHASE after receiving a promotional product 83% of consumers could RECALL an advertiser from a promotional product LIKE annoying 8 out of 10 people LIKE receiving Promotional Products, while 7 out of 10 people find online advertising annoying Numbers Don’t Lie Thum bs Up 83 % of people like receivin g Promoti onal Product s

14. Results speak louder than words

15. Thank You!