1. + How to “Think Ink” Article Writing for Speakers and Other Experts

2. + You’re More Than A Speaker… You’re A Subject Matter EXPERT Disseminate your expertise in multiple ways, including IN PRINT. Your Writing can take many forms… Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 2 (510) 547-0664

3. + Work Backwards: One Example (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 3 1. Clients You Seek? 2. What do they read? 3. Write for them!

4. + Research, Then Write Seek Editorial Guidelines and Calendars of publications Study Writing Style of their authors overall publication What’s the VOICE of the magazine? Be able to PITCH your Story or Article Idea in summary form Write to their word count and beware, they often cut from the bottom. For BLOGS, write shorter, pithier and with more of an edge (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 4

5. + Authorship Comes in Many Forms Articles Case Studies Q & A Tips Lists Stories Interviews FAQ Lists White Papers Op/Ed Pieces Quizzes Poems Haiku Columns Letter(s) to the Editor ____________________ Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 5 (510) 547-0664

6. + The Interview Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 6 (510) 547-0664

7. + The Tips List Opening Paragraph Tips (Bulleted List) Closing Paragraph (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 7

8. + Is Networking NOT Working For You…9 Mistakes & 26 Tips… (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 8

9. + Articles Turn into Presentations! (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 9

10. + The Story A Tale of Two Elections A Date with Destiny Finding Confidence (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 10

11. + The Story (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 11 Click to read Online

12. + The Quiz (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 12

13. + Same Quiz, Different Publication (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 13

14. + How To’s (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 14 Click to download PDF

15. + A “How To” (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 15

16. + The Case Study THINGS ARE LOOKING UP FOR OAKLAND www.expressionsofexcellence.com/ARTICLES/Oakland.html www.expressionsofexcellence.com/ARTICLES/Oakland.html (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 16

17. + Haiku (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 17 Click for PDF

18. + From Snippet to Story From A Kernel…to a Story (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 18

19. + Voilà! (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 19 Click to download download PDF Click to download download PDF

20. + You’ve Got Stories! (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 20

21. + Thoughts On Titles Use Working Title while developing piece; then brainstorm final title(s) If it bleeds, it leads! Make them Sick, Make them Well Consider subtitle too. One to tantalize; Other to elucidate Use mystery, fear, surprise, humor, puns, riff off known title, etc. to attract attention Study TV News Teasers before commercial breaks Pay attention to new movie releases: Titles & Tag Lines (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 21

22. + Article Ideas Solutions, Outcomes, Benefits Solve Problems Innovation New Concepts, Processes, Movements Draw From Other Industries Observe and Take Note(s) (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 22

23. + Writing Strategies Mind Map your article at its conception Create Master List of pieces you are working on (see next) I am always writing several articles at once; When I get stuck on one I switch to the other. “Ease and Flow!” Use SmartPhone’s audio recorder to capture thoughts. Snippets of conversation, interviews with others, and more. I use Google Hangouts, Free Conference Call for conducting interviews and use transcription services from elance. (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 23

24. + Track Your Articles (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 24

25. + Outline Your Article: The Basics Topic: Working Title: Who is it for? What need does it fill? What format will it take? Proposed length? (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 25

26. + Mind Map Your Speech (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 26

27. + Outline Your Speech Working Title:___________________________________________ Introduction: ___________________________________________ Body A: ___________________________________________ Body B:___________________________________________ Body C:___________________________________________ Conclusion:___________________________________________ (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 27

28. + See Other Examples of Different Article Formats Here: www.ExpressionsOfExcellence.com/articles.html Download the PDF file containing Craig’s Handout for THINK INK (510) 547-0664Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com 28