1. TV-Anytime (and the myTV project) Ronald Tol Philips Research

2. TV-Anytime concept TV-Anytime will allow viewers to watch the programmes they want, in the way they want, and when they want TV-Anytime viewers will be able to explore and acquire TV content from a variety of sources, including traditional broadcast and new on-line interactive services – for presentation at any time TV-Anytime will combine the immediacy of television with the flexibility of the Internet

3. TV-Anytime Forum Formally founded September 1999 Currently over 120 members from CE industry, broadcasters, content creators,... Open specifications for –content referencing & location resolution July 2000 –metadataSep 2000 –rights management & protectionDec 2000 ‘Agnostic’ about the means for content delivery

4. TVAF - Working Groups Business Models System Design Content Referencing Metadata Rights Management & Protection

5. TVAF - Business Models Model 1a and 1b - Basic ‘push’ model. “does not require communication from the end user to the service provider” Model 2 – User Response model “limited return channel provides the capability to inform the service provider of user selections, profiles and other requests” Model 3 - Full interactive model “continuous return channel, integration between multiple content providers, services providers, resource locators and the Internet”

6. TVAF - Business Models

9. TVAF - System Design Define context to tools specified by TV-Anytime Main criteria: Flexible Minimum specification for interoperability Extendable Business model independent Static & Dynamic

10. TVAF - System Design

12. TVAF - Content referencing To disconnect a piece of content from its location in time and space. Specification out for comments in July, now published at September meeting: –Content Reference ID (CRID) CRID:// ; –(transport dependent) Locator –Location resolution Resolve CRIDs in Locators or other CRIDS

13. TVAF - Content referencing CRID “ your selection of sports” CRID Locator “Golf match on broadcaster A” CRID “All sport by broadcaster B” CRID Locator Golf Locator CRID Locator Soccer CRID Cricket Locator

14. TVAF - Metadata “Data about data” A common framework Limited bandwidth Exchangeable and interoperable Co-operation with SMPTE, EBU, MPEG-7 Preliminary specification completed at September meeting

15. TVAF - Rights management To rightfully utilize material on a local storage device from both broadcast and on-line sources At least 2 months delay Preliminary requirements document completed at September meeting

16. What is myTV? 2-years project funded by the European Commission under the IST programme Started 1 January 2000 Aims to provide an interoperable TV-Anytime solution for DVB Partners –CE equipment manufacturers: Philips, Nokia –broadcasters: BBC, RAI, NOB –service providers: UoL, NDS

17. Objectives Implement a consumer platform with built-in local storage Develop TV-Anytime services exploiting this platform Provide true interoperability, both across different service providers and across different box manufacturersinteroperability

19. Some assumptions Co-operation with service providers / broadcasters enables a low-cost implementation of TV-Anytime. Experimenting with applications utilizing local storage helps in defining local storage extensions to MHP.

20. DVB broadcaster Architecture Internet DVB myTV box Display Smart card Internet TVA service provider

21. Characteristics of a myTV box Digital Video Broadcast input Internet connectivity Smart card for rights management & protection Storage capacity of 100+ hours Simultaneous record/playback Downloadable services Resident navigator

22. TVA - Full interactive model

23. Applications (using TV-Anytime) Searching & selection of content –EPG, remote access (WAP, Web) Mixing live/recorded content –commercial insertion Latest news service –itemized, in any order Third party services –EPG enhanced with ratings, reviews, …

24. Expected results

25. Contributions to TVAF Input documents –AN076 myTV proposal on TV Anytime data for content referencing –AN098 Addition to myTV proposal AN076 on Resolving Resolution Authorities –AN110 Segment Identification –AN166 Content referencing over IP –AN169 “Scenario 1 for TVA” –AN170 “Scenario 2 for TVA” Content ref proposal accepted for standard

26. Contributions to TVAF (cnt’d) TVA output documents –TV015 TVA Call for Contributions –TV036 System Design Requirements –TV038 Content Referencing Requirements –TV048 System Design Specification –TV050 Content Referencing Specification Further see myTV deliverable #4, Sept 2000

27. Contact information Ronald Tol, Philips Research e-mail: ronald.tol@philips.com http://www.extra.research.philips.com/euprojects/storit/ http://www.extra.research.philips.com/euprojects/mytv/ TV-Anytime Forum http://www.tv-anytime.org/

28. Future plans TVA phase 1 –To search, select, acquire and rightfully utilize material on a local storage device from both broadcast and on-line sources TVA phase 2 –To transfer material between local storage devices using home networks and exchangeable media and to micro-navigate around the rich content.