1. The take up of online moving images Luís Carrasqueiro Assistant Director BUFVC – Online Projects and Services Head of Advisory Service for Moving Pictures and Sound Online British Universities Film & Video Council 77 Wells Street, London W1T 3QJ, UK Direct tel. 020 7393 1510 luis@bufvc.ac.uk

2. MAAS Media Online Managing Agent and Advisory Service for Moving Pictures and Sound www.bufvc.ac.uk/maas Managing Agent: identifies, clears rights, digitises and describes content Advisory Service: trains and advises on digitising, managing and delivering online audio and video.

3. Education Media OnLine (www.emol.ac.uk)www.emol.ac.uk Existing Sources – Sample

4. JISC service, content provided by MAAS, hosted by EDINA Education Media OnLine www.emol.ac.uk Download and save, use and re-use Over 1,000 titles already available Covering numerous subject areas Windows Media and QuickTime (768 Kbps) Full length and 2-5 minute segments Detailed metadata Restricted medical content

5. www.emol.ac.uk content provided by MAAS, service provided by EDINA Education Media OnLine SOCIOLOGY Cultural effects of World War II Rationing in Britain Society and the Individual Film: Food Flashes Collection: Imperial War Museum Movie from Education Media OnLine

6. www.emol.ac.uk content provided by MAAS, service provided by EDINA Education Media OnLine CHEMISTRY Organic Chemistry Polymers Material Science Packaging Film: An Intro to Organic Polymer… Collection: Sheffield Univ. Media Movie from Education Media OnLine

7. www.emol.ac.uk content provided by MAAS, service provided by EDINA Education Media OnLine HEALTHCARE First Aid CPR Procedures for Infants Infant Care Film: The ABC of CPR for Infants Collection: Healthcare Productions Movie from Education Media OnLine

8. www.emol.ac.uk content provided by MAAS, service provided by EDINA Education Media OnLine HISTORY Russian Revolution Socio-Economics in Pre-Revolutionary Russia Fall of the Tzar Bolsheviks Film: February 1917 Collection: ETV Movie from Education Media OnLine

9. Education Media OnLine (www.emol.ac.uk)www.emol.ac.uk Web stuff … – google.com, alltheweb.com, www.bufvc.ac.uk/gateway www.bufvc.ac.uk/gateway Existing Sources – Sample Pathe, NLN, other JISC, local content, etc. Off-air materials … but mind the (new) law!

10. Factors limiting take-up Resources “ controlled ” by librarians Access to networked services “ controlled ” by IT managers who (often) dislike supporting video Teachers/support staff do not know how to use and frequently do not understand movie/audio files – the VHS/DVD culture is predominant

11. Current model … Promotion to Librarians, teacher trainers and Regional Support Centres (RSCs) that communicate direct with teachers/support staff Mixed regional resource/technical events Creation of case studies addressing technical, skills and cultural limitations and concerns Presentation of workshops that focus on usage of video/audio files - copyright anxiety, basic editing skills, integration of files into learning materials

12. … current model  Download is the preferred delivery mechanism: sense of ownership and reliability similar to VHS/DVD  Eliminates network anxiety and pleases IT managers (some at least): content may be stored and/or streamed locally  Still most video file segments are very large and may clash available storage or quota policy  Very difficult to audit use!

13. Advisory Service for Moving Pictures and Sound Online Advisory Service British Universities Film & Video Council 77 Wells Street, London W1T 3QJ e-mail: as@bufvc.ac.uk tel: +44 20 7393 1502 fax: +44 20 7393 1555 www.bufvc.ac.uk/maas