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the institute for employment studies Successful Staff Engagement Dilys Robinson
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Background: IES’s research into employee engagement Started in 2002 by defining and measuring engagement, and identifying engagement drivers in the NHS: Drivers of Employee Engagement 2004 Extended into other sectors and settings to test our early findings: Engagement: The Continuing Story 2007 Reviewed all the engagement evidence: Employee Engagement: A review of current thinking 2009 Most recently, investigated managerial behaviours: The Engaging Manager 2009
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Programme for the session What is engagement, and how is it measured? Why does it matter? What helps and what hinders engagement? The importance of the manager Engagement challenges
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the institute for employment studies Engagement: Definitions and Measurement
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Engagement definitions: Companies ‘an emotional attachment to the organisation, pride and a willingness to be an advocate of the organisation, a rational understanding of the organisation’s strategic goals, values and how employees fit and motivation and willingness to invest discretionary effort to go above and beyond.’ ‘the degree to which employees are satisfied with their jobs, feel valued, and experience collaboration and trust. Engaged employees will stay with the company longer and continually find smarter, more effective ways to add value to the organisation. ’ ‘an outcome measured or seen as a result of people being committed to something or someone in the business – a very best effort that is willingly given.’ ‘the extent to which an employee feels a sense of attachment to the organisation he or she works for, believes in its goals and supports its values.’
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Engagement definitions: Consultancies ‘a state of mind in which employees feel a vested interest in the company’s success and are both willing and motivated to perform to levels that exceed the stated job requirements. It is the result of how employees feel about the work experience – the organisation, its leaders, the work and the work environment’ ‘can be seen as a combination of commitment to the organisation and its values plus a willingness to help out colleagues (organisational citizenship). It goes beyond job satisfaction and is not simply motivation. Engagement is something the employee has to offer: it cannot be ‘required’ as part of the employment contract’ The Corporate Leadership Council ‘the extent to which employees commit to something or someone in their organisation, how hard they work and how long they stay as a result of that commitment’ ‘maximum job satisfaction and maximum job contribution’
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Engagement definitions: Academia ‘the harnessing of organisation members selves to their work roles; in engagement, people employ and express themselves physically, cognitively, and emotionally during role performances’ Kahn (1990) ‘a persistent, positive affective- motivational state of fulfilment’ Maslach et al. (2001) ‘An engaged employee extends themselves to meet the organisation’s needs, takes initiative, is proactive, reinforces and supports the organisation’s culture and values, is in the flow, shares the values of the organisation, stays focused and vigilant and believes he/she can make a difference’ Macey (2006) ‘being charged with energy’ Hallberg and Schaufeli (2006 )
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IES’s own definition Based on inputs from 46 organisations: ‘A positive attitude held by the employee towards the organisation and its values. An engaged employee is aware of business context and works with colleagues to improve performance within the job for the benefit of the organisation. The organisation must work to develop and nurture engagement which requires a two‐way relationship between employer and employee.’
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Measuring engagement Done via employee attitude surveys: IES Engagement Survey (12 statements) Towers Perrin Rapid Engagement Diagnostic Survey Roffey Park Institute’s Engagement Diagnostic Service Gallup Workplace Audit (known as the ‘Q12’) Utrecht Work Engagement Scale Workplace Insight Tool NetPromoter ‘People Survey’ for the civil service, NHS staff survey for the NHS – nothing standard for local government yet …and many companies have their own measures, developed in house or with a survey provider/consultancy
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Measuring staff engagement in the NHS NHS 2009 annual staff survey contained an engagement indicator for the first time ● enables comparisons and benchmarking ● also enables correlations with other data eg patient satisfaction, absence, turnover ● made up of responses to the following: Care of patients/service users is my trust’s top priority I would recommend my trust as a place to work If a friend or relative needed treatment I would be happy with the standard of care provided by this trust I look forward to going to work I am enthusiastic about my job Time passes quickly when I am at work
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the institute for employment studies Engagement Benefits Why is engagement important?
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Why does it matter? The engagement belief 1 The engaged employee: identifies with the organisation understands organisational context and the bigger picture respects colleagues and helps others is willing to ‘go the extra mile’ works to make the organisation better … and so brings business benefits
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Why does it matter? The engagement belief 2 Engagement Performance Experiences at work Attitudes to work Job characteristics Personal characteristics Predisposition Virtuous circle
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Why does it matter? Benefits identified from IES’s evidence review customer loyalty employee retention better productivity positive advocacy improved performance receptivity to change enjoyable work health and well-being self-efficacy
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Why does it matter? It has Government backing MacLeod Review of employee engagement (Oct 2008 to May 2009) Reported 2009: Engaging for Success: enhancing employee performance through employee engagement by David MacLeod and Nita Clarke Lots of evidence, case studies and support from big hitters in business eg Justin King at Sainsbury’s Accepted in its entirety by the Government
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the institute for employment studies Engagement Barriers and Enablers
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Enabling engagement: the drivers feeling valued and involved good management interesting, satisfying work with job autonomy two-way communication organisation is serious about staff safety, equality of opportunity, corporate social responsibility and staff well-being seriously development opportunities aligned performance – staff understand their contribution reward and recognition (not necessarily financial)
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Engagement diagnostic tool: NHS feeling valued and involved engagement training, development and career immediate management performance and appraisal equal opportunities and fair treatment health and safety co-operation family friendliness job satisfaction communication pay and benefits
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Barriers to engagement bureaucracy that stifles initiative heavy workloads with little control over them poor day-to-day management poor communication lack of trust in top team job insecurity
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the institute for employment studies The Role of the Manager Highlights from IES’s ‘Engaging Manager’ research
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Why focus on managers? Engagement and harassment overall mean (3.58)
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Research participants Funded via IES’s membership HR Network Seven participating organisations: ● Centrica ● Sainsbury’s ● Rolls-Royce ● Corus ● Association of Certified Chartered Accountants ● HM Revenue and Customs ● London Borough of Merton
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What we did Participating organisations nominated 2 to 5 managers whose teams had scored highly for organisational engagement in the latest employee survey We then: ● interviewed these engaging managers (25) ● interviewed their managers (22) ● facilitated a focus group with their teams (154) Report published late 2009
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The good news Our managers were very different – personalities, age, experience, background, roles, levels Engaging managers are made, not born – engaging behaviours can be learnt All our managers said they had learnt about engaging behaviour by observing themselves and others However, some find it easier than others
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Effective communication Engaging managers communicate clearly in particular, give clear directions listen to their teams consult with their teams involve their teams in decision-making
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Integrity Engaging managers have personal integrity are respected are honest, truthful and open can be trusted share their understanding and learning
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Taking an interest Engaging managers are supportive and protective display empathy when appropriate are interest in individuals in their teams develop individuals are approachable, visible and available are enthusiastic about their organisations and their teams
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The bigger picture Engaging managers are performance focused have high expectations and standards have clear strategic vision understand the contribution they and their teams make to organisational success are not afraid to confront or challenge
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Engaging managers and performance Engaging managers are well liked, but are not pink and fluffy ‘Very, very focused…he sees the results of the business as being his main driver.’ ‘She has very high expectations.’ clarity about expectations preference for informal discussions adopt a coaching style frequent interaction and feedback identify good performers and give additional challenges and opportunities BUT tackle poor performance or behaviour straight away get tough if necessary use formal procedures where appropriate – and stick to them
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The difficult conversations Poor performers and tricky people: ‘They face it and have difficult conversations, in a supportive way.’ tackle immediately find out the facts keep calm use empathy and get on wavelength get tricky people on side coach to improve set clear goals and expectations but get tough if they have to
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Managing teams for performance ‘They are performance driven... There is no distance between them and their teams, which leads to higher motivation and very high energy levels.’ all our managers had high performing teams frequent monitoring of performance against targets good feedback to team involvement of team in improvement discussions aim high – stretch targets able to evidence success
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Delivering bad news ‘He took a fairly direct approach. He explained why. He empathised, but made it clear that we still had to get on.’ homework open and honest calm and serious sensitive to individual circumstances answer questions straightforwardly, or refer give people time to reflect about impact
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The impact of engaging management
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the institute for employment studies Images of Engaging Leaders
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Positive, optimistic and warm
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Communicating and listening
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Team focused and supportive
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Protecting team and individuals
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Reliable, dependable and loyal
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Understands organisation and contribution of self and team
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Manager as a high performer
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Versatile, manages several things at once
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Maverick, not following company line
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the institute for employment studies Engagement Challenges
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Training in people management A good shop assistant, customer service adviser, accountant, engineer, teacher, nurse, doctor doesn’t automatically become a good people manager when given supervisory or line responsibilities What training do supervisors and first line managers get in managing people? Many training budgets have been diverted away from people at this level – have yours?
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Senior management Managers are people, too, who need to be managed in an engaging way – are they? Will they take their behavioural cues from how they are treated? There will always be engaging managers in any organisation, but to really embed engaging management, senior leaders need to lead by example – do they?
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Engaged – with what? In a complex organisation, just what is it that people are engaging with? Think about the NHS – are employees engaging with their NHS trust, their hospital or clinic, their patients, their staff group/profession, their directorate, the wider NHS? Professionals can be especially tricky eg in the NHS, doctors typically have very high job satisfaction but low organisational engagement
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Think about your organisation Do you know how engaged people are, and how engagement levels vary? Is the senior team on board with engagement? Reflect on the managers and leaders you know, including yourself: ● How engaging (or disengaging) are their behaviours? ● Can you see a relationship between engaging management and performance? ● Can/do the more engaging managers share their methods? ● How would people in your organisation depict your senior managers? ● And how would your team depict you?
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… thank you www.employment-studies.co.uk
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