1. *United States estimate based on Q1 2010 monthly average. For all of the most current estimates of U.S. cross-platform video consumption, please refer to Nielsen’s U.S. Three Screen Report. **China estimate for directional use only, based on China 3 Screen Shanghai Pilot, April 2010. Source: The Nielsen Company, Global Television Audience Measurement. Minimum reporting age is 4; except in Indonesia, New Zealand, Turkey (5); in Sweden (3); in Philippines and United States (2) and in Australia, Cyprus, Dominican Republic and Italy (0). Global Media Habits 2010 How media is consumed around the world Average Daily Time Spent Viewing Television by Person Across Measured Markets Serbians watch the most TV per day

2. Source: Global TGI network, coordinated byKantar Number of TVs Per Household in Selected Countries Spain, United Kingdom, USA, Chile, Columbia, Venezuela and Mexico have the greatest number of TVs Global Media Habits 2010 How media is consumed around the world Country20052010Country20052010Country20062010 Germany1.3311.568UAE1.2301.217Argentina1.6261.676 Spain1.9482.106Kenya.734.803Brazil1.6591.822 France1.6181.810South Africa1.0781.146Chile2.4142.482 United Kingdom 2.1582.228Japan1.9181.765Columbia1.8182.071 Italy1.8721.781India1.114.967Ecuador1.8241.916 Egypt1.0761.072ChinaN/A.185Peru1.8391.838 Kuwait1.2441.390CanadaN/A1.892Venezuela2.1172.212 Lebanon1.5291.702USA2.3772.429Mexico2.0601.995

3. Notes: n=27,665 online consumers, ages 15+; Indexed to all respondents, globally. Source: The Nielsen Co., Global Online Survey, March 2010 Index of HDTV Ownership by Region Index = 100. Both North America and Europe over-index for HDTV ownership Global Media Habits 2010 How media is consumed around the world

4. Notes: This table includes figures from countries and territories for which WAN had at least one year of data on number of titles or circulation of paid or free dailies. *WAN estimated some figures for countries and territories that do not have a complete set of data for all five years. Source: World Association of Newspapers Total Number of Newspaper Titles (Paid and Free), 2005-2009 By region. Global Media Habits 2010 How media is consumed around the world No. of Dailies 4 YR % Change 1 YR % Change Region (No. of Territories*)20052006200720082009(2009/05)(2009/08) Africa (48)403422448469 16.380 North America (27)2,1402,1432,1342,1282,1450.230.8 South America (13)1,1121,1211,1571,2931,30817.631.16 Asia (48)5,1965,5135,9286,0806,24120.112.65 Australia & Oceania (13)9092 91 1.110 Europe (47)2,3892,4972,5192,5042,4934.35-0.44 Total (196)11,33011,78812,27812,56512,74712.511.45 6,241 newspaper titles in Asia, a region where the number of dailies is still growing

5. Circulation of Dailies, 2005-2009 Total average circulation, in thousands Global Media Habits 2010 How media is consumed around the world Notes: This table includes figures from countries and territories for which WAN had at least one year of data on number of titles or circulation of paid or free dailies. *WAN estimated some figures for countries and territories that do not have a complete set of data for all five years. Source: World Association of Newspapers Circulation of Dailies 4 YR % Change 1 YR % Change Region (No. of Territories*)20052006200720082009(2009/05)(2009/08) Africa (46)9,26710,06810,75511,68112,24632.154.84 North America (26)71,18670,71669,71066,94264,436-9.48-3.74 South America (12)14,12814,77515,67016,27715,96312.99-1.93 Asia (48)305,791321,513340,562345,884348,77014.060.83 Australia & Oceania (13)3,6753,7353,7793,6703,626-1.33-1.20 Europe (47)109,922117,521119,457118,264108,406-1.38-8.34 Total (192)513,969538,328559,933562,718553,4477.68-1.65 -3.74% North American circulation is declining, but Europe’s rate of decline is greater

6. Average Circulation Per Title, 2005-2009 Global Media Habits 2010 How media is consumed around the world By region, in thousands Notes: This table includes figures from countries and territories for which WAN has information on both number of titles and circulation for both paid and free dailies. *WAN estimated some figures for countries and territories that do not have a complete set of data for all five years. Source: World Association of Newspapers Circulation Per Title 4 YR % Change 1 YR % Change Region (No. of Territories*)20052006200720082009(2009/05)(2009/08) Africa (46)23.124.024.125.026.213.424.80 North America (26)33.333.032.731.530.1-9.61-4.44 South America (12)13.814.314.713.513.2-4.35-2.22 Asia (48)58.958.357.456.955.9-5.09-1.76 Australia & Oceania (13)40.840.641.140.339.8-2.45-1.24 Europe (46)57.959.859.959.456.1-3.11-5.56 Total (191)47.848.248.047.045.8-4.18-2.55 In Africa, daily newspapers are increasing their circulation

7. Source: Paul Budde Communication, 2010 Total worldwide broadband penetration, 2005-2009 Approximate broadband subscribers, in millions Global Media Habits 2010 How media is consumed around the world 20% 19% 20% 29% 36% Annual change 2010 At year’s end, broadband subscribers will number over 500M and account for 35% of all internet connections

8. Total Number of Broadband Households by Region, 2009 Broadband subscriber households, in millions. Global Media Habits 2010 How media is consumed around the world Market share Western Europe has the highest percentage of broadband households globally 25% 23% 22% 15% 6.5% 5.5% 3% Source: Paul Budde Communication, 2010

9. Note: Figures are rounded. Broadband is defined as a service with minimum speed of 144Kb/s. Figures are based on self reporting by carriers. Source: Paul Budde Communication, 2010 Top ten countries by number of broadband subscribers, 2008-2009 Subscribers, in millions Global Media Habits 2010 How media is consumed around the world 24% Increase in broadband subscribers in China, where the average user spends 2.7 hours a day online Q1 2008 Q1 2009

10. Notes: Statistics for Turkey are included in the Middle East. North America includes USA and Canada, but excludes Mexico, which is included in Latin America. Mobile subscribers by region, 1993-2009 Subscribers, in millions Global Media Habits 2010 How media is consumed around the world 19992000200120022003200420052006200720082009 North America 92.9116138151168180208247270292304 Western Europe 155235283303332365394428478492519 Eastern Europe 13.5275074.4100190250332376416425 Asia Pacific1522343304345296458491,0601,3391,7002,050 Latin America 40.963.286.8100.8123.7175.1239.6307.7381458483 Other20.449.363.269.1101120————— Middle East——————99129169210235 Africa——————134195269378463 World Total4707349501,1131,3551,6752,1742,7503,3434,0124,479 2.05B China, India and Indonesia are markets with high numbers of mobile users

11. Source: Gartner, Feb. 2010 Worldwide Smartphone Sales by Operating System, 2008-2009 By units and market share (%) Global Media Habits 2010 How media is consumed around the world Company 20092008 UnitsMarket shareUnitsMarket share Symbian80,878.6046.9%72,933.5052.4% Research in Motion34,346.6019.9%23,149.0016.6% iPhone OS24,889.8014.4%11,417.508.2% Microsoft Windows15,0278.7%16,498.1011.8% Linux8,126.504.7%10,622.407.6% Android6,798.403.9%640.50.5% WebOS1,193.200.7%NA OtherOS1,112.400.6%4,026.902.9% Total172,373.1100%139,287.9100% NOKIA A majority of smartphones still use its Symbian operating system

12. Percentages not total 100% because of rounding. Note: As of Q3 2010, the data in this forecast is currently being updated. Source: Forrester Tablet sales forecast and computing mix U.S., 2008-2015 Share of U.S. consumer PC sales by form factor Global Media Habits 2010 How media is consumed around the world 23% Projected sales of tablets, expected to pass desktop PC sales DESKTOP NOTEBOOKNETBOOKTABLET

13. Mobile Phone Video Penetration by Region, 2010 Index = 100. Emerging markets over-index for mobile video Global Media Habits 2010 How media is consumed around the world Notes: n=27,665 online consumers, ages 15+; Indexed to all respondents, globally. Source: The Nielsen Co., Global Online Survey, March 2010

14. Note: Petabyte = one million gigabytes. *CAGR = compound annual growth rate. Source: Cicso Global Internet Traffic Growth Forecast, 2009-2014 Consumer internet traffic, petabytes per month Global Media Habits 2010 How media is consumed around the world BY GEOGRAPHY200920102011201220132014 CAGR* 2009-2014 North America2,2793,3515,0156,4958,0969,65233% Western Europe2,2773,1794,5386,3618,54111,14337% Asia Pacific3,2514,4165,9617,94410,47513,85634% Japan4747301,0621,4571,8572,28637% Latin America2974827441,1321,7272,72656% Central Eastern Europe3044476519411,3361,89344% Middle East and Africa497812021632951560% BY SUB-SEGMENT File sharing4,0915,0756,1977,4929,12511,34023% Internet video2,7764,7257,71811,02614,83819,46848% Internet video to TV1072637111,5022,6864,075107% Web/data1,6882,2733,0063,9304,9336,13429% Video calling8312819928440759948% Online gaming638612016722630737% VoIP1221341411441451464% Total Consumer internet traffic8,93012,68418,09224,54632,36142,07036% Asia Will be responsible for the biggest slice of internet traffic by 2014 Video Internet traffic will increase mainly as demand for video grows