1. Indigenous Media Aspirations in the Digital Age M āori Case Studies Dr. Ella Henry

2. Introduction Ella Henry, Senior Lecturer, Māori Media, Auckland University of Technology Recently completed a PhD on Māori entrepreneurship in screen production Chair, Ngā Aho Whakaari, the association of Māori in screen production Four case studies of Māori organisations

3. Te Ara Poutama Faculty of Māori Development Video about the Faculty Work with Te Whanake, a series of Māori- language text books used in schools for decades and Māori dictionary http://www.maoridictionary.co.nz/

4. Ngā Aho Whakaari Nga Aho Whakaari, the association of Māori in screen production was set up in 1996 to act as an advocate for, and to support authentic Māori authorship and Māori practitioners in screen production Our online presence links our community and celebrates our successes www.ngaahowhakaari.co.nz http://www.facebook.com/#!/groups/ngaahowhakaari/

5. Māori Television Set up in 2004, Māori Television came about because of thirty years of Māori activism, protest and lobbying, culminating in the claim to the Waitangi tribunal that the Crown had breached the Treaty of Waitangi by not adequately protecting the language and culture through broadcasting Māori Television helped for the World Indigenous Television Broadcasting Network in 2008 http://www.maoritelevision.com/default.aspx

6. Kiwa Media Multi-media, digital, on-line organisations that grew out of a recording studio and film and television production company VoiceQ: online ADR software SingQ: mobile karaoke app Qbooks: interactive books www.kiwamedia.com

7. Conclusion Māori aspirations for screen production have always been underpinned by a desire for self- determination, authentic authorship of our stories, the source of inter-generational knowledge transfer, and cultural and linguistic revitalisation, so negatively impacted by colonisation and consequent poverty The digital landscape provides a platform and the technologies for Māori to fulfill those aspirations A range of Māori-centric organisations have embraced those opportunities