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PRESENTATION BY BLESSING VAVA ONLINE JOURNALISM COURSE 10 JUNE 2015. UNIVERSITY OF WITWATERSRAND.

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Presentation on theme: "PRESENTATION BY BLESSING VAVA ONLINE JOURNALISM COURSE 10 JUNE 2015. UNIVERSITY OF WITWATERSRAND."— Presentation transcript:

1 PRESENTATION BY BLESSING VAVA ONLINE JOURNALISM COURSE 10 JUNE 2015. UNIVERSITY OF WITWATERSRAND

2 Assignment: Working with a partner, explain how a television show can make content live longer online? How can online platforms be used to reach new audiences?

3  Create short clips for the television show and share on social media platforms like Facebook, YouTube, Twitter encourage your fans to comment on a specific aspect of the show.  Length of the video (make sure that you don’t publish the whole show)  Quality  Tweet links to the post a couple of times per day for a few days; then, once every other day for the next week or so.

4 1. Wide and Loyal Audience Social media influencers generally have a large Twitter following, long Facebook friends list or heavy blog traffic which means that through them you can reach a wide audience. If they mention your brand name, talk about it or retweet or share your posts, they are amplifying your brand communication.

5 Image courtesy of gemini8. social intelligence

6

7  Influencers get the message across to the people in their network, who then send it to their own audience, resulting in a snowball effect thereby reaching out to a wider audience

8  Use of analytics of determine the reach and feedback to guide decisions to reach new audiences  Quality content help attract new audiences.  (social media optimisation or SMO) RSS feeds, social news and bookmarking sites

9 Facebook announced recently that they’ve seen a 50% increase in use of video from just May to July of 2014, and since June, there has been an average of 1 billion video views on Facebook each day!

10 Adding videos to your timeline can help you grow and reinforce your online community.

11 Instagram

12  Instagram has become the perfect opportunity for brands to get quick messages and photos to their target audiences.  ability to shoot and produce 15 second videos  an effective platform for marketers to reach a new audience in a way the audience wants to be marketed to: with visuals and short messages.

13 Sources  Key Media Solutions (http://keymediasolutions.com/)http://keymediasolutions.com/  Gemin8 Social Intelligence (http://www.germin8.com/)http://www.germin8.com/  VIEO Designs (http://www.vieodesign.com/)http://www.vieodesign.com/  Create Marketing Institute (http://contentmarketinginstitute.com/)http://contentmarketinginstitute.com/

14 Thank you!


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