1. PRESENTATION BY BLESSING VAVA ONLINE JOURNALISM COURSE 10 JUNE 2015. UNIVERSITY OF WITWATERSRAND

2. Assignment: Working with a partner, explain how a television show can make content live longer online? How can online platforms be used to reach new audiences?

3.  Create short clips for the television show and share on social media platforms like Facebook, YouTube, Twitter encourage your fans to comment on a specific aspect of the show.  Length of the video (make sure that you don’t publish the whole show)  Quality  Tweet links to the post a couple of times per day for a few days; then, once every other day for the next week or so.

4. 1. Wide and Loyal Audience Social media influencers generally have a large Twitter following, long Facebook friends list or heavy blog traffic which means that through them you can reach a wide audience. If they mention your brand name, talk about it or retweet or share your posts, they are amplifying your brand communication.

5. Image courtesy of gemini8. social intelligence

7.  Influencers get the message across to the people in their network, who then send it to their own audience, resulting in a snowball effect thereby reaching out to a wider audience

8.  Use of analytics of determine the reach and feedback to guide decisions to reach new audiences  Quality content help attract new audiences.  (social media optimisation or SMO) RSS feeds, social news and bookmarking sites

9. Facebook announced recently that they’ve seen a 50% increase in use of video from just May to July of 2014, and since June, there has been an average of 1 billion video views on Facebook each day!

10. Adding videos to your timeline can help you grow and reinforce your online community.

11. Instagram

12.  Instagram has become the perfect opportunity for brands to get quick messages and photos to their target audiences.  ability to shoot and produce 15 second videos  an effective platform for marketers to reach a new audience in a way the audience wants to be marketed to: with visuals and short messages.

13. Sources  Key Media Solutions (http://keymediasolutions.com/)http://keymediasolutions.com/  Gemin8 Social Intelligence (http://www.germin8.com/)http://www.germin8.com/  VIEO Designs (http://www.vieodesign.com/)http://www.vieodesign.com/  Create Marketing Institute (http://contentmarketinginstitute.com/)http://contentmarketinginstitute.com/

14. Thank you!