1. Sell ~ Business Ads Selling Business Ads Maximize your selling potential!

2. Sell ~ Business Ads It all “Ads” up If you don’t have ads in the yearbook, you don’t have the money to create a book in the first place! Ad sales are important for several reasons.

3. Sell ~ Business Ads In this slideshow, we will cover… Why advertising is important The different types of ads How to boost ad section appeal Ways to make it happen

4. Sell ~ Business Ads Run an ad sales campaign – Helps fund improvements to the yearbook The more ads you sell, the cooler things you get to do in the yearbook! – Helps keep the cost of the publication lower to your peers – Provides real-life experience that will give you an edge in the job market – Helps connect the community to the school

5. Sell ~ Business Ads Different Types of Ads – Display Ads Gives information about the business, usually phone number, address, product information, slogan, etc. – Message An ad that shows how proud the business is of the school Ex: “Congratulations Class of 2012!” from a local coffee shop – Patron Ads Ads that sponsor a specific club, sport, etc. Some patron ads are included in school advertising packages – Page Sponsor (folio ads) The name of the business on the page of the business’s choice

6. Sell ~ Business Ads Boosting Ad Section Appeal – What are different ways to boost the ad section’s appeal? Rename the ad section to the community section Run a border of photos on the advertising pages Include feature stories within the ad section Attract attention with survey results and infographs Run community news highlights or current events Print the index throughout the ad section Mix congratulatory ads with business ads Use various spot colors to enhance the ad designs

7. Sell ~ Business Ads It all “Ads” up The big question: How exactly do we boost the ad section?

8. Sell ~ Business Ads Increase Coverage Intersperse student photos in the ad section – Photo borders – Team photos – Cut-outs – Photo/quote from student who supports the business

9. Sell ~ Business Ads Alternative Ad sections Spread the ad section throughout the book, instead of at the back Change the name to the “community” section Rotate between baby ads Add facts/highlights about your community

10. Sell ~ Business Ads Make it happen Practice sales pitches Role play basic selling scenarios Set appointments with community members Give information/leave business cards Keep good records Complete follow-ups Enter sales in ItPays Write thank you notes and invoices

11. Sell ~ Business Ads Bring Value and Raise Revenue In-field Tools Kick-off Letter Ad Packet Tips for Selling Ads Handout Adviser Lesson Plan 3 Steps for Success Prepare Train Run the campaign

12. Sell ~ Business Ads Step 1 - Prepare Three Steps to Success & Tools Create a target list of business, groups, patrons, etc. – Enter target list into ItPays Send Kick-off Letter to targets Assign targets to specific ad teams Prepare Ad Packet Collect permission slips

13. Sell ~ Business Ads Step 2 - Train Three Steps to Success & Tools Motivate students Review the Ad Packet Materials and how to use Teach basic sales skills found in Tips for Selling Ads Practice role-playing Handout Tips for Selling Ads