1. ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING CHAPTER 4

2. Ethical/Legal Framework in Marketing Current Perceptions of Ethical Behavior NATURE AND SIGNIFICANCE OF MARKETING ETHICS

3. UNDERSTANDING ETHICAL MARKETING BEHAVIOR

4. Societal Culture and Norms Personal Moral Philosophy and Ethical Behavior Moral Idealism Utilitarianism UNDERSTANDING ETHICAL MARKETING BEHAVIOR

5. Business Culture and Industry Practice Ethics of Exchange  Caveat emptor  Consumer bill of rights Ethics of Competition  Economic espionage Corporate Culture and Expectations Codes of Ethics Ethical Behavior of Top Management and Co-Workers  Whistleblowers UNDERSTANDING ETHICAL MARKETING BEHAVIOR

6. Concepts of Social Responsibility Profit Responsibility Stakeholder Responsibility Societal Responsibility  Green marketing  ISO 14000  Cause-related marketing UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING

7. The Social Audit: Doing well by Doing Good  Sustainable development Turning the Table: Consumer Ethics and Social Responsibility UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING