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©2004 Prentice Hall5-1 Chapter 5: Ethics and Social Responsibility in International Business International Business, 4 th Edition Griffin & Pustay
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©2004 Prentice Hall5-2 Chapter Objectives_1 Describe the nature of ethics Discuss ethics in cross-cultural and international contexts Identify the key elements in managing ethical behavior across borders Discuss social responsibility in cross- cultural and international contexts
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©2004 Prentice Hall5-3 Chapter Objectives_2 Identify and summarize the basic areas of social responsibility Discuss how organizations manage social responsibility across borders Identify and summarize the key regulations governing international ethics and social responsibility
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©2004 Prentice Hall5-4 Exporting Jobs or Abusing People? Minute Maid Tropicana Nestle Nike
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©2004 Prentice Hall5-5 Ethical Behavior Ethical behavior usually refers to behavior that conforms to generally accepted social norms.
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©2004 Prentice Hall5-6 Ethical Generalizations Individuals have their own personal belief systems People from the same cultural context will tend to hold similar beliefs Behaviors can be rationalized Circumstances affect adherence to belief systems National culture is intertwined with ethics
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©2004 Prentice Hall5-7 Figure 5.1 Ethics in a Cross-Cultural Context Cultural Context Behavior of Organization Toward Employees Behavior of Employees Toward Organization Behavior of Employees and Organization Toward Other Economic Agents
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©2004 Prentice Hall5-8 How an organization treats its employees Hiring and firing practices Wages and working conditions Employee privacy and respect
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©2004 Prentice Hall5-9 Many safety and health hazards exist in this Siberian aluminum smelter.
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©2004 Prentice Hall5-10 How employees treat the organization Conflicts of interest Secrecy and confidentiality honesty
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©2004 Prentice Hall5-11 How employees and the organization treat other economic agents Customers Competitors Stockholders Suppliers Dealers Labor unions
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©2004 Prentice Hall5-12 Managing ethical behavior Guidelines and codes of ethics Ethics training Organizational practices and corporate culture
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©2004 Prentice Hall5-13 Guidelines and Codes of Ethics Written statements of the values and ethical standards that guide the firm’s actions Examples –Johnson & Johnson –Toyota –General Mills
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©2004 Prentice Hall5-14 Acceptability of Bribery Acceptable –Russia –China –Taiwan –South Korea Unacceptable –Australia –Sweden –Switzerland –Austria The U.S., Japan, and Italy fell between the two extremes.
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©2004 Prentice Hall5-15 Areas of Social Responsibility Organizational stakeholders Natural environment General social welfare
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©2004 Prentice Hall5-16 Corporate Excellence L.L. Bean Toyota Lands’ End Dell Computer DaimlerChrysler BP
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©2004 Prentice Hall5-17 A joint venture between Anglo- American and the Zambian government seeks to mine copper while minimizing harm to the environment
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©2004 Prentice Hall5-18 Map 5.1 Social Responsibility Hot Spots
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©2004 Prentice Hall5-19 Figure 5.3 Approaches to Social Responsibility Least Responsible Most Responsible Obstructionist Defensive Accommodative Proactive
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©2004 Prentice Hall5-20 Obstructionist Stance Do as little as possible to address social or environmental problems Deny or avoid responsibility Examples –Astra –Nestle –Danone
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©2004 Prentice Hall5-21 Defensive Stance Do what is required legally, but nothing more Corporate responsibility is to generate profits Example –Philip Morris
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©2004 Prentice Hall5-22 Accommodative Stance Meet ethical and legal requirements and more Agree to participate in social programs Match contributions by employees Respond to requests from non-profits No proactive behavior to seek such opportunities
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©2004 Prentice Hall5-23 Proactive Stance Strong support of social responsibility Viewed as citizens of society Seek opportunities to contribute Examples –McDonald’s –The Body Shop –Ben & Jerry’s
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©2004 Prentice Hall5-24 Managing Social Responsibility Planning Decision Making Consideration Evaluation
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©2004 Prentice Hall5-25 Implementing Social Responsibility Formal organizational dimensions: Legal Compliance Ethical Compliance Philanthropic Giving
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©2004 Prentice Hall5-26 Informal Dimensions of Social Responsibility Leadership Organizational culture Whistle-blowing
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©2004 Prentice Hall5-27 Corporate Social Audit Tool for the evaluation of social responsibility effectiveness Formal and thorough analysis of the firm’s social performance Conducted by task force of high-level managers
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©2004 Prentice Hall5-28 Steps in Corporate Social Audit Define social goals Analyze resources devoted to each goal Determine degree of achievement for each goal Make recommendations
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©2004 Prentice Hall5-29 Regulating International Ethics and Social Responsibility Foreign Corrupt Practices Act (FCPA) Alien Tort Claims Act Anti-Bribery Convention of the Organization for Economic Cooperation and Development International Labor Organization (ILO)
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