1. Innovation and Knowledge European Management’s Agents (INMA) AIX DE PROVENCE, MARCH 29 th & 30 th 2012 1

2. 5. New Technologies of Information & Communication area 1 st MODULE: New Information and Communication Technologies (ICT) Main aim The main aim of this module is to present the impact of new technologies, Information and Communications Technology (ICT) and their applications, on promoting business and firm performance. CONTENTSwhat ICT is and the impact of ICT in improving business internal processes and communication with their customers. Learning outcomes/objectives To know what Information and Communications Technology (ICT) is and what exactly means To know the main types of ICT applications and their use To know how business can benefit from internet Key Words / issues Information and communications technology - or technologies (ICT) 2

3. 5. New Technologies of Information & Communication area 1 st MODULE: New Information and Communication Technologies (ICT) 1 st CHAPTER: What ICT is 1 st subchapter is dealt with ICT and what exactly ICT means(4 units). 2 nd subchapter: the role of internet and its use in the enterprise in order to be achieved business promotion and boost (4 units) 3 rd subchapter : the basic services based on internet that is required for increasing business effectiveness (6 units) 4 th subchapter is dealt with the advanced services based on internet (10 units) 5 th subchapter is focused on the reasons and the advantages for office automation in terms of business (7 units). 3

4. 1 st MODULE: New Information and Communication Technologies (ICT) 1 st Module Overall Contents 1ST CHAPTER: WHAT ICT IS 1 st Subchapter: ICT (Information and Communications Technology) Unit 1: Introduction Unit 2: What exactly ICT means 2 nd Subchapter: Internet and its use in the enterprises Unit 1: Introduction Unit 2: The internet as part of growing an enterprise 3 rd Subchapter: Basic services based on internet Unit 1: Introduction Unit 2: WWW2 Unit 4: File Transfer Protocol (FTP) Unit 5: Cloud computing 4th Subchapter: Advanced services based on internet Unit 1: Introduction Unit 2: The importance of having web-site Unit 3: Web portal Unit 4: Intranet 4 5. New Technologies of Information & Communication area

5. 5. New Technologies of Information & Communication area 1 st MODULE: New Information and Communication Technologies (ICT) 1 st MODULE Overall Contents 4th Subchapter: Advanced services based on internet Unit 5: Extranet Unit 6: Internet forum Unit 7: Virtual Community Unit 8: Corporate Blogs Unit 9: e-learning 5th Subchapter: Office Automation Unit 1: Introduction Unit 2: What is office automation? Unit 3: Reasons for Office Automation Unit 5: Office suite tools Unit 6: Operating Systems Unit 7: MS Office (MS Word, MS Excel, MS Access, MS PowerPoint, MS Outllok) SUMMARY SELF EVALUATION EXERCISES Exercise No 1 Exercise No 2 ANSWERS OF SELF EVALUATION EXERCISES Exercise No 1 Exercise No 2 BIBLIOGRAPHY 5

6. 5.New Technologies of Information & Communication area 2 nd MODULE: New Technologies in the area of Strategic Management Main aim The main aim of this module is to present the impact of new technologies in the area of strategic management on promoting business and firm performance. It includes some significant departmental ICT applications and the impact of e-commerce in business and the drastically changes that occurred in the business model because of it. Learning outcomes/objectives By completing this module you will be able: To know and to understand the role of new technologies in the area of strategic management To know and to understand the role of e-commerce in promoting business Key Words / issues Departmental ICT applications, e-commerce, internet marketing, social media marketing. 6

7. 5.New Technologies of Information & Communication area 2 nd MODULE: New Technologies in the area of Strategic Management 1st CHAPTER Departmental tools – ecommerce – internet as a marketing tool 1 st subchapter: Includes ICT tools/applications Computer Aided Design (CAD), Computer Aided Manufacturing (CAM), Computer Aided Manufacturing (CRM), and Enterprise Recourse Planning (ERP), highlighting the benefits, advantages and disadvantages of those applications (5 units) 2 nd subchapter: This subchapter is dealt with e-commerce, e-business and online marketplace presenting the advantages and disadvantages of them in terms of promoting business (4 units). 3 rd subchapter : This subchapter is focused on internet as a tool of marketing, demonstrating the characteristics of the corporate website and the relevant advantages and disadvantages of internet marketing. Finally, it includes the social media marketing that takes place through social media platforms (4 units). 7

8. 2 nd Module Overall Contents 1st Subchapter: Departmental tools Unit 1: Introduction Unit 2: Computer – Aided Design (CAD) Unit 3: Computer – aided Manufacturing Unit 4: Customer Relation Management Unit 5: Enterprise Resource Planning (ERP) 2 nd Subchapter: e-commerce Unit 1: Introduction Unit 2: e-commerce Unit 3: e-business Unit 4: Online marketplace 3rd Subchapter: Internet as a Marketing Tool Unit 1: Introduction Unit 2: Corporate website Unit 3: Internet marketing Unit: 4 Social media marketing SUMMARY SELF EVALUATION EXERCISES Exercise No 1 Exercise No 2 ANSWERS OF SELF EVALUATION EXERCISES BIBLIOGRAPHY 8 5.New Technologies of Information & Communication area

9. 3 rd MODULE: New Technologies in the area of Knowledge Management Main aim The main aim of this module is to present the impact of new technologies in the area of knowledge management on promoting business. It includes the role, the meaning and value of data and information and the management of information as well their impact on firm performance. Learning outcomes/objectives To know and to understand the role of new technologies in the area of Knowledge management Key Words / issues Data and information, data sources, electronic files, business efficiency, knowledge management 9

10. 5.New Technologies of Information & Communication area 3 rd MODULE 1st CHAPTER: From data to knowledge in the enterprise This chapter is composed by 10 units presenting the significant role that data and information play in promoting business. It starts with the difference between Data and Information as well as the purposes and why businesses and organisations need information, distinguishing between the main kinds of information. It focuses on sources that data and information in business may come from (e.g internal information, external information), and highlights the main categories of information systems in business. It presents the main methods of data collection (manual input methods and automated input methods), the main methods of data storage and also data processing and document management, and the reasons why a company needs to consider utilizing online document management software. Finally, is dealing with customer service, customer support and automated customer service and the role of help desk. 10

11. 5.New Technologies of Information & Communication area 3 rd MODULE Overall Contents 1st CHAPTER: From data to knowledge in the enterprise Contents Unit 1: What the difference between Data and Information? Unit 2: What information does a business need? Unit 3: Sources of data and information Unit 4: Types of information system Unit 5: Methods of data collection Unit 6: Methods of data storage Unit 7: Computer data processing Unit 8: Document management Unit 9: Customer Service Unit 10: Help desk SUMMARY SELF EVALUATION EXERCISES Exercise No 1 Exercise No 2 ANSWERS OF SELF EVALUATION EXERCISES BIBLIOGRAPHY 11

12. 5.New Technologies of Information & Communication area 4 th MODULE: New Technologies in the area of Corporate and Social Responsibility (CSR) Main aim The main aim of this module is to present the impact of new technologies in the area of Corporate and Social Responsibility. Is dealing with the significant role that ICT and new technologies play in promoting Corporate Social Responsibility (CSR). Learning outcomes/objectives By completing this module you will be able: To know and to understand the role of new technologies in promoting Corporate Social Responsibility Key Words / issues Corporate Social Responsibility (CSR), social media, ICT. 12

13. 5.New Technologies of Information & Communication area 4 th MODULE 1 st CHAPTER: ICT a tool to implement and drive Corporate Social Responsibility 1 st unit: is dealing with Corporate Social Responsibility (CSR) and its goal, 2 nd unit: highlights the seven ways that any sized business can embrace social responsibility and 3 rd & 4 th unit: is focusing on significant role that ICT and Social Media play in promoting Corporate Social Responsibility in business. 5 th unit: conclusions regarding the role of ICT in promoting Corporate Social Responsibility 13

14. 5.New Technologies of Information & Communication area Module 4 – Overall Contents 1ST CHAPTER: ICT A TOOL TO IMPLEMENT AND DRIVE CORPORATE SOCIAL RESPONSIBILITY Contents Unit 1: What corporate social responsibility is Unit 2: Reasons for adoption activities on CSR Unit 3: The attainment of CSR through ICT Unit 4: Why Social Media is vital to Corporate Social Responsibility Unit 5: Conclusion SUMMARY SELF EVALUATION EXERCISES Exercise No 1 Exercise No 2 ANSWERS OF SELF EVALUATION EXERCISES Exercise No 1 Exercise No 2 BIBLIOGRAPHY 14

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