1. Copyright © 2004-2007 Jigsaw Data Corporation. 1 An Affordable Alternative to “Lists” 10. 8.2009 Garth Moulton VP Community and Co-Founder

2. Copyright © 2004-2007 Jigsaw Data Corporation. 2 We need more lists! Spam Cannon

3. Copyright © 2004-2007 Jigsaw Data Corporation. 3 Disrupting an industry VS. CategoryDisruptor Operating Systems Microsoft Linux Auctions Sotheby’s eBay Encyclopedias Britannica Wikipedia

4. Copyright © 2004-2007 Jigsaw Data Corporation. Problem – No Contacts The difference is even more pronounced within the SMB markets.

5. Copyright © 2004-2007 Jigsaw Data Corporation. Problem – Contact Data Accuracy How accurate are existing sources? B2B trade association membership list: 40% inaccurate Large B2B data compiler: 50% inaccurate Industrial directory: 90% inaccurate 5 What’s inaccurate? 3.8% name 45.8% title and/or job function 34.2% company name 41.9% address 42.9% phone number 37.3% email address What’s causing the changes? 29.6% of individuals changed companies (new job) 4.6% of the companies changed their name (merger, etc.) 12.3% of companies moved locations 41.2% of the individuals did not change companies, but something else changed Source: Sales and Marketing Institute

6. Copyright © 2004-2007 Jigsaw Data Corporation. CONFIDENTIAL 6 Database Evolution 90s2000Today Compile Crawl Community Real Time Scheduled Update 2X – 3X more accurate Updated in Real Time by 1MM +members

7. Copyright © 2004-2007 Jigsaw Data Corporation. Jigsaw: An Online Community B2B professionals trading contacts for new leads 2,000 new members join every day, 1,000,000 total 30,000 new contacts added per day 5,500 Updates per day 16+ million contacts -18MM by the end of 2009 Over 3 million companies -4MM by the end of 2009 What is Jigsaw?

8. Copyright © 2004-2007 Jigsaw Data Corporation. 88 All Contacts are Complete Name Title Email Direct Phone Company Address No other database is so complete 100% Email Coverage Most B2B files have 20% - 40% 100% Email Coverage Most B2B files have 20% - 40% 100% Phone Coverage 70% are direct dial, unique to the record vs. corporate switchboard. 100% Phone Coverage 70% are direct dial, unique to the record vs. corporate switchboard. 100% Postal Actual location vs. corporate address in over 50% of records 100% Postal Actual location vs. corporate address in over 50% of records 100% Actual Title Actual Title AND function code / classification 100% Actual Title Actual Title AND function code / classification

9. Copyright © 2004-2007 Jigsaw Data Corporation. © SAP 2008 / Page 9

10. Copyright © 2004-2007 Jigsaw Data Corporation. Marketing Database Experts compare Contact Data Providers 10 Direct Magazine - March 2009 Don’t take my word for it

11. Copyright © 2004-2007 Jigsaw Data Corporation. 11 Jigsaw Lists

12. Copyright © 2004-2007 Jigsaw Data Corporation. Jigsaw for CRM "Cleansing our marketing database with Jigsaw every quarter will help us keep our pipeline full of high-quality leads," says Eidsness. "It's amazing how often I talk to peers who aren't doing anything to enhance the quality of their data. I always tell them how easy it is to use Jigsaw Clean, what kinds of results we've gotten—and how it probably paid for itself in the first quarter.“ - Elise Eidsness, Interactive Marketing Manager, ISI -Clean your data -Complete every record -CRM is the car…data is the fuel -Reduce bounce rates and dead end calls Jigsaw Product Suite

13. Copyright © 2004-2007 Jigsaw Data Corporation. 13 Jigsaw Corporate Clients Include … Financial ServicesSoftware / InternetManufacturing / RetailTelecommunicationsAdvertising / Marketing HR / RecruitingComputer / ElectronicsHealthcare / PharmaBusiness ServicesPublishing / Media Over 1200 Corporate Clients are using Jigsaw!

14. Copyright © 2004-2007 Jigsaw Data Corporation. Jigsaw Contact Information 14 www.jigsaw.com Garth Moulton VP of Community and Co-Founder garth@jigsaw.com T. 704.887.0979 www.jigsaw.com www.jigsawsblog.com

15. Brainshark Joan Babinski VP Marketing

16. Email Voice mail Postal mail Web/ Video Conference Face to Face Audio Conference Social Media Travel down 42% Email click through rates down 21% Over 100 cold phone calls to schedule an appointment Only 30% of Webinar registrants attend Amount of information doubles every 1,100 days Current Methods are Under Pressure

17. Brainshark Communication Alternatives Cost Web/ Video Conference Face to Face Audio Conference Email Voice mail Postal mail Social media Web/ Video Conference Face to Face Audio Conference Save 90% of live meeting costs Recover >75% of attendee time Increase audience satisfaction Higher retention 3-5x Impact

18. We Help Business Communicate

21. myBrainsharkNarrator narrator@brainshark.com

24. An automated voice leads you through the process, just like voicemail prompts, and your screen allows you to see the slide you’re narrating, your notes as a script, a cheat-sheet key pad, and a button to fire off your slide animations.

26. I learned a great deal from this! Thank you!

28. 5 ways to use myBrainshark for FREE 1.Promote your thought leadership 2.Deliver a product tour 3.Enrich your blog with multimedia 4.Highlight company events 5.Make whitepapers come to life

29. 1. Promote Your Thought Leadership

30. 2. Deliver a Product Tour Share recorded screen capture and other video Add intro & call to action

31. 3. Enrich your Blog with Multimedia

32. 4. Highlight Company Events: Add voice & music to a photo album

33. 5. Make whitepapers come to life Add context & summarize with voice View online or download Optimize for search Drive to web site

34. Is your expertise your business? SELL your content online

35. Enabling Enterprise Multimedia Manage Share Hosted Infrastructure & Security Create

36. CHALLENGESOLUTIONRESULTS “Brainshark is powering key elements of Corporate Visions’ Web site, email campaigns, and our database marketing.” - Tim Riesterer, CMO/SVP Strategic Consulting Customer Story: Increasing Qualified Leads Corporate Visions Inc. – Provider of marketing and sales messaging consulting, training and products 27% of webinar registrants were attending live event Replace live Webinars “Instant Webcasts” on demand Send email, register, get instant access to presentation. Participation increased from 27% to 96% with Brainshark

37. CHALLENGESOLUTIONRESULTS “As someone who has used Brainshark business communication software in not one but two companies, I can tell you that it’s a great solution for driving revenues and reducing the cost of sales.” – Jim Nauen, Vice President, Sales and Marketing Customer Story: Increasing Sales Productivity Centage Maker of business performance management solutions Pre-sales consultants engaged in frequent 1-to-1 web meetings and demos for all products How to focus resources on most profitable offerings? Created Brainsharks about lower-priced offerings featuring best experts Tracking & instant notification of view activity triggers sales followup Inside sales closed 25 transactions within 90 days of launch date Avoided 50 hours of presales time.

38. Thank you! Register for your free account at: www.mybrainshark.com

39. Confidential – Right On Interactive Affordable Tools to help Marketers be Effective Troy Burk, President Right On Interactive

40.  Aggregate customer and prospect data from multiple sources  Integrates best-of-breed marketing technologies  Automate the delivery of communications (email, print, voice, text, etc.) 5Buckets Marketing Automation Solution 5Buckets enables our clients to easily segment, schedule, trigger, and deploy a series of communications and follow up actions with customers and prospects as they move through the customer lifecycle.

41. Customer Lifecycle Management Our clients rely on our solutions to further engage customers throughout the customer-lifecycle from lead acquisition to brand advocacy. Confidential – Right On Interactive

42. “Nothing happens until something moves.” - Albert Einstein 8/27/2015© 2009 Right On Interactive 42 Customer Lifecycle Management

43. 8/27/2015© 2009 Right On Interactive 43 New Online Lead Deploy New Web Inquiry Campaign Email 10% off Buyer’s Club Membership No response within 7 days Email Free Office Space Assessment Offer No response within 14 days Follow-up call from Inside Sales No response within 21 days Deploy Lead Reengageme nt Campaign Deploy New Customer Campaign Deploy Office Space Assmnt Campaign Deploy New Opportunity Campaign

44. Trigger an outbound message 8/27/2015© 2009 Right On Interactive 44 New Online Lead Deploy New Web Inquiry Campaign Email 10% off Buyer’s Club Membership No response within 7 days Email Free Office Space Assessment Offer No response within 14 days Follow-up call from Inside Sales No response within 21 days Deploy Lead Reengageme nt Campaign Deploy New Customer Campaign Deploy Office Space Assmnt Campaign Deploy New Opportunity Campaign Salesforce.comExactTarget

45. Schedule an outbound message 8/27/2015© 2009 Right On Interactive 45 New Online Lead Deploy New Web Inquiry Campaign Email 10% off Buyer’s Club Membership No response within 7 days Email Free Office Space Assessment Offer No response within 14 days Follow-up call from Inside Sales No response within 21 days Deploy Lead Reengageme nt Campaign Deploy New Customer Campaign Deploy Office Space Assmnt Campaign Deploy New Opportunity Campaign 1.Create a report 2.Create a bucket 3.Create a schedule 1.Create a report 2.Create a bucket 3.Create a schedule 1.Create a report 2.Create a bucket 3.Create a schedule 1.Create a report 2.Create a bucket 3.Create a schedule

46. Agent appointment Welcome kit mailed and follow-up call made No application within 30 days E-mail greeting card & postcard 30-day anniversary No application within 45 days Follow-up call from Sales Desk No application within 60 days E-mail survey. Offer reward for completion No application within 90 days Flag agent as “At-Risk”, deploy lost agent campaign First application Thank you and Conseco store gift card mailed Confidential – Right On Interactive Case Study

47. (317) 225-5870 tburk@rightoninteractive.com www.rightoninteractive.com Seven Steps to Effective Customer Lifecycle Communications Text: “Troy (your email address)” to 71813 Contact Information Troy Burk President Right On Interactive