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Est. 2005. Statement of Purpose To educate current and potential investors on the company’s recent and projected performance as well as the company’s.

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Presentation on theme: "Est. 2005. Statement of Purpose To educate current and potential investors on the company’s recent and projected performance as well as the company’s."— Presentation transcript:

1 Est. 2005

2 Statement of Purpose To educate current and potential investors on the company’s recent and projected performance as well as the company’s goals and objectives and its ability to achieve them. To educate current and potential investors on the company’s recent and projected performance as well as the company’s goals and objectives and its ability to achieve them. Est. 2005

3 Mission Statement We are committed to promoting an active, healthy lifestyle through the sale of our extreme sports products. Also, to maintain ethics which correlate to our eco-friendly, health- conscious efforts by offering products in-tune with our environmental and human needs. We are committed to promoting an active, healthy lifestyle through the sale of our extreme sports products. Also, to maintain ethics which correlate to our eco-friendly, health- conscious efforts by offering products in-tune with our environmental and human needs. Est. 2005 Active Healthy Lifestyle Eco Friendly mindset Maintaining ethics

4 Business Goals and Objectives Increase Customer Satisfaction Increase Customer Satisfaction Achieve Annual Sales Exceeding $211,000 Achieve Annual Sales Exceeding $211,000 Establish Firm as an Eco-Friendly and Health-Conscious Org. Establish Firm as an Eco-Friendly and Health-Conscious Org. Reduce Accounts Receivable by a Minimum of 50% Reduce Accounts Receivable by a Minimum of 50% Expand Presence in International Market Expand Presence in International Market Secure a Loan of $100,000 Secure a Loan of $100,000 Est. 2005

5 Company Description Established December 2005 Established December 2005 Company Structure : C-Corporation Company Structure : C-Corporation Forest Hills, NY Forest Hills, NY Sell Bikes, Skateboards, Snowboards, Inline Skates, Electric Scooters, Surf boards and Accessories Sell Bikes, Skateboards, Snowboards, Inline Skates, Electric Scooters, Surf boards and Accessories 19 Multicultural Diverse Employees 19 Multicultural Diverse Employees Est. 2005

6 VP – Admin. & HR Arsen Shimonov VP – Sales and Marketing Karen Ramirez VP – Sales and Marketing Karen Ramirez Arpit Assistant VP Arpit Assistant VP Jason Assistant VP Jason Assistant VP Daniela Kevin CEO Fahad Anis CEO Fahad Anis VP – Web Design Rachel Jones VP – Web Design Rachel Jones Ho Kwong Assistant VP Ho Kwong Assistant VP Andrew Daniel Clifford VP – Accounting Sheyenne Mammina VP – Accounting Sheyenne Mammina Angel Assistant VP Angel Assistant VP Aashish Mohit Anzhelika Peter Jasmine Management Functions

7 Marketing Plan Est. 2005 Industry and Competitive Analysis Real WorldVirtual World Bikes: 18.5 Million Were Sold Competition: Main competition is located in Queens Snowboards: Decrease 9% Skateboards: $2.41 Million Were Sold Inline Skates: 26% Increase No other firm offers the assortment of products like we do Scooters: 41.5% Increase Surfboards: 7.48 Billion Were Sold

8 Est. 2005 Target Market Age- 13 to 25 Income- V.E. Employee Wage Rate GeographicDemographicPsychographic International International -North America -North America -South America -South America -Asia -Asia -Europe -Europe United States United States Trade Fair Attendees Trade Fair Attendees VE Employees VE Employees Environmental Conscious (Go Green) Environmental Conscious (Go Green) Health Conscious Extreme Sport Oriented Health Conscious Extreme Sport Oriented

9 Est. 2005 Marketing Mix- The 5 P’s Product Bikes Bikes Snowboards Snowboards Skateboards Skateboards Inline Skates Inline Skates Scooters (Electric Scooters) Scooters (Electric Scooters) Surf Boards Surf Boards Accessories Accessories For Both Male and Female

10 Est. 2005 Marketing Mix (Continued) Price Range from $0.99 (Accessories) to over $20,000 (Bikes) Range from $0.99 (Accessories) to over $20,000 (Bikes)

11 Est. 2005 Marketing Mix (Continued) Placement Trade Fairs Trade Fairs Website Website Direct Mail Direct Mail

12 Est. 2005 Marketing Mix (Continued) Promotion Flyers Flyers Trade Fairs Trade Fairs Website Website Newsletters & Magazines Newsletters & Magazines

13 Est. 2005 Marketing Mix (Continued) Positioning Leader in Extreme Sports Equipment Leader in Extreme Sports Equipment Eco Friendly / “Green” Company Eco Friendly / “Green” Company A Company that Supports its Local Community A Company that Supports its Local Community

14 Est. 2005 Company Operations Acquiring Products Acquiring Products Storing Products Storing Products Distribution of Products Distribution of Products Location Benefits Location Benefits

15 Est. 2005 Economic Conditions Prime Interest Rate is 3.25% Prime Interest Rate is 3.25% National Unemployment Rate is 9.6% National Unemployment Rate is 9.6% Current Rate of Inflation is 1.2 % Current Rate of Inflation is 1.2 % Real GDP Growth is 1.7% Real GDP Growth is 1.7%

16 Est. 2005 StrengthsWeaknesses Excellent Communication Excellent Communication New Fully Functional Website New Fully Functional Website Multicultural Background of Our Employees Multicultural Background of Our Employees High Educational Level of Employees High Educational Level of Employees The High Payroll The High Payroll Accounts Receivable Accounts Receivable SWOT Analysis-Internal Audit

17 Est. 2005 OpportunitiesThreats Trade Fairs Trade Fairs Public Awareness of “Going Green” Public Awareness of “Going Green” Mass Media’s Focus on Healthy Lifestyles Mass Media’s Focus on Healthy Lifestyles New Loan New Loan Social Responsibility Programs Social Responsibility Programs Locally Competitive Firm Locally Competitive Firm The Turbulent Economy The Turbulent Economy SWOT Analysis-External Audit

18 Turbulent U.S Economy Turbulent U.S Economy Philanthropy Programs Philanthropy Programs Collections and Accounts Receivable Collections and Accounts Receivable International Expansion International Expansion Est. 2005 Business Risks

19 Est. 2005 Balance Sheet As of 10/31/2010 Assets Total Current Assets……….… $112,443 (A) Total Fixed Assets……….…... $10,800 Total Assets ……………………………………………..…… $123,243 Liabilities and Shareholders’ Equity Total Current Liabilities….....$1,678 Long Term Liabilities………….$0 (B) Shareholder’s Equity Capital Stock………………..….. $90,000 Retained Earnings……………. $31,565 Total Liabilities and Shareholders’ Equity…..…. $123,243 Footnotes (A) – New Accounts Receivable Strategy (B) – Secure New Loan

20 Est. 2005 Projected Income Statement For the Year Ending April 30, 2010 Projected April 30, 2011 Projected April 30, 2012 Sales Revenues Bikes……………………………… $191,580 Skateboards………………….. $45,320 Snowboards………………….. $33,990 Scooters/Inline Skates…... $15,000 Net Sales……………….……………. $281,602 Cost of Goods Sold………….….. $168,961 Gross Profit........................... $112,641 Total Operating Expense....... $93,920 Income from Operations....... $18,721 Corporate Income Tax........... $2,808 Net Income After Taxes………..$15,913 $204,600 $48,400 $36,300 $16,500 $301,213 $180,728 $120,485 $95,170 $25,315 $3,797 $21,518 $225,060 $53,240 $39,930 $18,150 $331,334 (A) $198,800 (B) $132,534 $95,500 (C) $39,034 $5,855 $33,179 Footnotes (A) - Based on 5% Increase (B) - Based on 40% Markup (C) - Depreciation Expenses

21 Est. 2005 Projected Cash Flows For the Year Ending April 30, 2010 Projected April 30, 2011 Projected April 30, 2012 Cash Beginning Balance$75,000$84,000$99,000 Receipts of Cash: Sales$270,602$295,000$315,000 (A) Total Cash Receipts$290,450$305,000$335,000 Payments of Cash: Cost of Merchandise$168,961$180,728$198,800 Salaries$41,000$46,000$46,000 (B) Total Cash Payments$281,450$290,000$302,000 Ending Cash Balance$84,000$99,000$132,000 Footnotes (A) - Trade Fairs (B) – Our Largest Revenue Generator

22 Est. 2005 Break-Even Analysis *1 Unit is One Bike at a Cost of $325. *Must Sell 652 Units to Break Even

23 Summary  Increase Sales & Customer Satisfaction - New Product Lines & Customer Incentives  Reduce Accounts Receivable- VE Law  Increase Presence in International Market- New Loan to Expand Company  Establish Firm as Eco and Health Conscious- Initiating Philanthropy Outreach Programs, New Eco and Health Conscious Products Est. 2005

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