1. The London Rental Standard Greater London Authority South West London Housing Partnership Conference July 2014

2. Introduction London’s private rented sector The Mayor’s objectives The London Rental Standard

4. Growth in private renting - projection

5. Prices up, rents up, earnings down

6. Families in the PRS

7. The Mayor’s objectives for the PRS Increase supply Promote longer tenancies Improve standards through accreditation (100k) Tackle rogue landlords and beds in sheds Oppose new regulation and rent controls

8. Background Consultation on Mayor’s plans Dec 2012 Responses from 80 organisations and 5,000 tenants LRS published Jul 2013 Full launch Spring 2014 www.london.gov.uk/housingcovenant

9. London Rental Standard Robust and realistic minimum standards Affordable and attainable All industry schemes under one roof ‘Single badge’ of accreditation

11. London Rental Standard launch 28 th May

12. London Rental Standard Marketing campaign

13. How does it work? LRS steering group - Processes and policy 7 Approved LRS providers -NLA, LLAS, RLA – ARLA, NALS, UKALA, RICS LRS licensing officer - based at LB Camden Marketing campaign - tube posters, press and digital marketing in 2 phases Commercial sponsors - Endsleigh Insurance and mydeposits offering financial incentives to Landlords

14. The future?

15. To find out more visit www.london.gov.uk/landlords Rhona Brown Senior Housing Policy Officer Greater London Authority rhona.brown@london.gov.uk