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Published byPhilip Copeland Modified over 9 years ago
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Blogs RSS Podcasting
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Blogs 9 Million blogs on every topic 40,000 new blogs every day If 99.9% are crap, we still have 40 good, new ones every day FarmPolicy.com; AgriMarketing Pros; Collin Peterson’s House Ag Committee blog
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#4 of 37,700 “Google Juice”
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Really Simple Syndication
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News readers & aggregators My Yahoo! newsgator Feed Demon
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Whatever Whenever Wherever
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22 millions Americans own iPods or mp3 players Pew Internet and American Life Project More than one in four have downloaded podcasts
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Why are businesses looking at blogging and podcasting? To control the conversation. 2.5% of all swine producers in U.S. produce more than 53% of hogs slaughtered each year. Can we talk to them directly?
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The Internet: The network nobody/everybody owns
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WiMax High speed, wireless Internet access with a range of 30 miles and data rates of 70 Mbps How fast is 70 Mbps? 500 ISDN lines; 60 T-1 lines; seven DVD-quality video signals to each user
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“This year the combined advertising revenues of Google and Yahoo! will rival the combined prime-time ad revenues of America’s three big television networks, ABC, CBS and NBC.” – Advertising Age Show me the money!
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What do we sell… and how do we sell it? :30’s and :60’s? Banner ads? Subscriptions? Content?
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What business are we in? Trains or transportation? Radio or …?
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Brownfield Webtrends
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