1. What is Sponsorship?

2. Sponsorship is when a company gives money to a sport in return for advertising their name with an individual team, sport or sporting event.

3. Keywords

4. Commercialisation The domination of sport by big business and the media

5. Donation = A Gift

6. Publicity Using the media to attract attention

7. Sponsorship and Sport depend upon each other

8. Here are some sponsors that are well known brands….

17. Walkers crisps became very big during a TV advert with two major footballing celebrities

19. Michael Owen as a 15 year old. Playing football for England School boys and being sponsored by a Crisp company.

20. Mobile phone companies are now becoming a massive sponsor for football teams

22. David Beckham again with Vodafone TV adverts advertising their latest Nokia mobile phones

24. The Arsenal Football Team are sponsored on the front of their shirts by a massive mobile phone company called……….

27. Formula 1 Racing

29. Sport Aid Is a charity with 2 main objectives. List the main objectives of sports Aid

30. Help me!

31. Sports Aid aims to educate young people throughout sport.

32. Especially those who are disadvantaged

33. Sports Aid also have roles to play in sport

34. List 3 roles of Sports Aid 1.Supports talented young people. 2.A major supporter of sports people with disabilities. 3.Paralympics, sponsorship.

35. The Advantages of sports sponsorship.

36. Advantages for Sport For professional sportspeople it is another source of income. Amateur Sportspeople sponsorship may: Allow them to give up their jobs and train full time. Pay for clothing and equipment Pay for costs of training and competition

37. For Amateur Sports Organisations Money can be used to fund the running of events, Improve facilities Organise coaching and training schemes Promote the sport and encourage participation

38. Who can receive sponsorship? Local Teams Professional Teams Individual athletes Events National Governing Bodies Coaching and Achievement Schemes