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Published byMelvin Curtis Modified over 9 years ago
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Danas Conference Center 23.11.2009. Hotel Hyatt Sponsors & Media in Serbian sport
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Football Club Marketing Marketing Media Rights Sponsoring Ticketing Merchandise Hosting PR / internal media
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Media Rights UEFA Europe League – centralized TV Rights - 10 % of Clubs annual budget National competition - Jelen Super League and LAV Cup centralized TV Rights - no income naming rights – no income 10 - 30 % of Clubs advertising boards belong to Federation Sponsor restriction on Clubs advertising content
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TV Ratings Example - TV ratings comparison - national vs. international live matches
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TV Ratings Example - TV ratings comparison - football vs. basketball
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Sponsorship Rights FK Partizan main sponsor - MSI -- IT sector Long term strategic sponsorship season by season new business model - integration of business partners from IT industry technology update developing new media evaluation of sponsorship media value
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MSI - Sponsorship Evaluation First month - FKP sponsorship has delivered for MSI media value of 80,709 euro OMD media & MSI - monitoring media exposure FK Partizan Sponsorship Example - TV monitoring FK Partizan broadcast matches – media value MSI brand
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Media potentials National League Association - TV Right Holder predetermined match schedule and “prime time” live broadcast right holders – marketing campaign media value evaluation - specialized media monitoring agencies Stakeholders integration internal – planning and implementing European standards external - objective target and positive attitude
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Sponsorship potentials New stadium VIP lounge ; sponsor club media services stadium hosting – car parking, catering... more spectators Marketing rights media exposure / higher income stadium naming rights LED display for advertising cobranded payment cards new markets – Serbs abroad Continuing with domestic and achieving better international sports results Education in Sports management
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FK Partizan 2009. Sponsorship new main sponsor – MSI implemented second TV zone sport business conferences E-ticketing 76 ticket boxes around Serbia internet orders / home delivery bar code entrance control Hosting and Event management 9 black and white bars 16 mobile bars AC/DC concert Merchandising branded football camps developing new strategy web shop
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Thank You for Your attention
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