1. Communication Strategies 3 Unit 1 Dress Code
Ms. Jennifer Chiu

2. Dress Code vs. uniform
uniform 1. A special set of clothes worn by members of the same group or organization 2. A particular style of clothing worn by groups of people within society—clothing of youth subcultures, fan groups, or social movements dress code A set of rules within an organization or at a place about what kinds of clothes are allowed or not allowed to be worn there.

3. Dress code vs. uniform
dress code of US public high schools Safe clothing = not too revealing or offensive Not to wear clothes revealing underwear, gang-related clothing, clothing w/ ads of illegal substances, or obscene language or images typical UK uniform a blazer, a white shirt, a tie, pants or a skirt, a v-neck sweater, black shoes

4. First Impression Teacher Other students
Description
A student is wearing jeans with holes.
Interpre-
tation
The student is breaking the school dress code.
The student is wearing fashionable clothes.
Evaluation
The student is a bad student. The student is poor & scruffy, and doesn’t care about his appearance.
The student is a cool student. The student cares a lot about his appearance. The student is wearing outdated fashion.

5. Dressing for an interview & a job
Better for a job applicant to overdress than to underdress
Understand the company culture
Casual Culture: casual jacket w/ pants; skirt w/ blouse
Creative Culture: stylish jacket & pants; stylish dress, or skirt & top; jewelry & fashionable shoes
Corporate Culture: quality suit; jacket & pants
Know a company’s dress code

6. Communication Strategies 3 Units 12 Gender Roles
Ms. Jennifer Chiu

7. Men and Women: Leadership Styles
Men employ the “command and control” style
don’t like to ask others for advice because they will
be seen as not having all of the answers
have more confidence than women
are faster at making decisions
are more skilled at setting up teams to reach short-term goals
Women employ a “team building or consensus” style
excel at empowering their staff
are more open than men
offer support more quickly
can accept and manage diversity better than men
can find and respond to problems faster than man
do a better job than men at setting expectations and giving feedback

8. Communication Strategies 3 Units 3 Advertising
Ms. Jennifer Chiu

9. Tobacco ad & the WHO WHO: World Health Organization
The “second major cause of death in the world” and the “fourth most common risk factor for disease world wide” is tobacco.
WHO Framework Convention on Tobacco Control (WHO FCTC)
A participating country must ban all tobacco advertising, promotion & sponsorship within 5 yrs of joining the WHO FCTC.
Feb. 2005— 67 contracting parties
Mar. 2007— 145 parties (China, EC, India, Jap., ROK, Singapore, Thailand, US, Vietnam, etc.)

10. Advertising standards & regulations: UK
Advertising Standards Authority (ASA)
a non-governmental organization to regulate the advertising industry
Printed Media Ads in newspapers & magazines
Broadcast Media Television & radio ads
Direct Marketing direct mail, leaflets, , brochures,
catalogs, etc.
Internet Pop up ads, banner ads, etc.
Sales promotions Buy-one-get-one-free, discounted
prices, etc.

11. Advertising standards & regulations: US
Division of Advertising practices of the Federal Trade Commission
Takes action a/g “false advertising” (i.e. “deceptive & unsubstantiated advertising”) in the areas of tobacco & alcohol,
food & over-the-counter (OTC) drugs,
household products or automobiles,
environmental products,
infomercials, and general advertising

12. Possible Interpretations of Colors
THE WEST
CHINA
RED
passion, strength, generosity, sexuality, blood war
joy, happiness, auspiciousness, marriage, birth, energy
YELLOW
sunlight, wealth (gold), cowardice, illness, wisdom, clarity
earth, center, power, balance, royalty, sacred
BLACK
modernity, style, evil, death, solitude, dignity
water, evil, bruises, dormancy
GREEN
nature, spring, life, vigor, jealousy, greed
lucky, cheating wives, exorcism
BLUE
peace, loyalty, depression, coldness, knowledge, health
the heavens, worker & peasant wear

13. The Super Bowl Commercials
The Super Bowel
The championship American football game of the National Football League (NFL)
More than 80 million U.S. viewers of its highly promoted TV commercials
Super Bowl XLI (2007)
cost of a 30-second commercial = $2.6 million
Loss of 25% viewers of its boadcast w/o commercials

14. Discussion Practice: turn up the radio
A: Could you turn up the radio? B: Yes, of course. (Sure.) A: I would love it if someone could turn up the radio. B: I’ll do it. A: That radio’s not very loud. B: There you are. A: Am I going deaf or is that radio not very loud?

15. Discussion Practice: look for the tape
A: Would you mind looking for the tape? B: Sure, no problem. A: Do you have the tape? B: Yes, here you are. A: I could use some tape. B: It’s OK, I’ve got some. A: Someone really should have some tape. B: Here’s some.

16. Discussion Practice: have the newspaper
A: Please let me have the newspaper when you’ve finished with it. B: Yes, of course. (B: Sure.) (B: You can have it now if you want.) A: Wouldn’t it be nice if we had two copies of the newspaper? B: Take it! I’ve finished with it. (B: Why don’t you go and buy one?)