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The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies.

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Presentation on theme: "The Power of Knowledge PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies."— Presentation transcript:

1

2 The Power of Knowledge

3 PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization to with the public

4 PUBLIC RELATIONS RESOURCES Definition cont. interest, and executes a program of action to earn public understanding and acceptance.” American Association of Advertising Agencies

5 PUBLIC RELATIONS RESOURCES PR Industry in India Market Size Rs. 1200 - 1600 Crore Growth Rate40 - 50 % Annum Net margin 20 - 40 % Ratio of PR/Ad Industry 8 % Source: BS 13 July 2002

6 PUBLIC RELATIONS RESOURCES Where can I get information on What to do? How to do? What to say? How to say?

7 PUBLIC RELATIONS RESOURCES Requirement Analysis of PR Scope Role Definition Communications in PR Internal & External PR

8 PUBLIC RELATIONS RESOURCES Requirement Analysis of PR Employee Relations Industrial Relations (strike/diss.) Marketing (selling/problems at MKT) Advertising (Publicity) Corporate Image & Reputation

9 PUBLIC RELATIONS RESOURCES Requirement Analysis of PR Corporate Communications Sponsorship Shareholder & Investor Public Affairs Issues Management

10 PUBLIC RELATIONS RESOURCES Requirement Analysis of PR Promotion of Cause and Idea Community Government Media Relations Int. Public Relations

11 PUBLIC RELATIONS RESOURCES Requirement Analysis of PR Risk Issues & Crisis Management Feedback & Research Ethics & Law PR & Technology PR Plan

12 PUBLIC RELATIONS RESOURCES Requirement Analysis of PR Situation Analysis Objectives Strategies Tactics Evaluation

13 PUBLIC RELATIONS RESOURCES Organizations/Associations Public Relations Society of India (PRSI) International Public Relations Association (IPRA), (UK) Institute of Public Relations (UK)

14 PUBLIC RELATIONS RESOURCES Organizations/Associations Public Relations Society of America International Committee of Public Relations Consultants Association Council of Public Relations Firms AEJMC/IPA

15 PUBLIC RELATIONS RESOURCES Leading Indian PR Agencies Burson Marsteller Genesis PR Sampark Communications Perfect Relations IPAN

16 PUBLIC RELATIONS RESOURCES Leading Indian PR Agencies Text 100 Corporate Voice Shandwick LinOpinion MelCole Hansa Public Relations

17 PUBLIC RELATIONS RESOURCES Leading Indian PR Agencies Ogilvy Public Relations Worldwide Prism PR Ritam Communications Dean Piele Abacus

18 PUBLIC RELATIONS RESOURCES Top US PR Agencies (Independent Group) Burson-Marsteller (WPP) Porter Novelli (Omnicon) Ogilvy Public Relations Worldwide (WPP)

19 EVENT MANAGEMENT RESOURCE Definition Events as occurrences designed to communicate particular message to target audience. Philip Kotler

20 EVENT MANAGEMENT RESOURCE Market for EM Market Size - 150 Cr. Growth Rate - 50% GR is expected more than 50%

21 EVENT MANAGEMENT RESOURCE Event Category Cricket Olympic Music Film/Television Fests

22 EVENT MANAGEMENT RESOURCE Event Category Hot Air Ballooning Expedition Motor Sports Go-karts Classic Polo

23 EVENT MANAGEMENT RESOURCE Event Category Polo Golf Hero Cup Hockey Tennis

24 EVENT MANAGEMENT RESOURCE Event Category Horse Racing Football Squash World Cup Chess, Cricket, Football Exhibition

25 EVENT MANAGEMENT RESOURCE Event Category Kite Festivals Navratri Festivals Fairs/Festivals Special Launches Special Derby

26 EVENT MANAGEMENT RESOURCE Event Category Celebrity Birthday Marriage University/College Annual Day National Day

27 EVENT MANAGEMENT RESOURCE Event Category Rural Festival & Celebration Major Festival (list of Holidays) Trade Fair of India Sonepur Fair Pushkar Fair

28 EVENT MANAGEMENT RESOURCE Requirement Analysis Clients Event/Services Location Promotion/Presence/PR Finance/Marketing

29 EVENT MANAGEMENT RESOURCE Requirement Analysis Production Political Environment Technology Competitors Information Event Evaluation

30 EVENT MANAGEMENT RESOURCE Requirement Analysis Target Audience Media PERT/CPM List of Problems SWOT

31 EVENT MANAGEMENT RESOURCE Product Tyres Cigarettes Shoes Soft Drinks Liquor

32 EVENT MANAGEMENT RESOURCE Product Automobiles Motor Bikes Banks Pharmaceuticals

33 EVENT MANAGEMENT RESOURCE Event Oraganiser Uni Rapport Events Wizcra33ft Fountainhead Power productions A Media Promotions

34 EVENT MANAGEMENT RESOURCE Event Oraganiser Stagekraft Music Craft Pineapple Club Tropical Showflakes Media Entertainment Pvt. Ltd.

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