1. Growing the GAME......together

2. Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive Lack of inner city opportunities

3. There is Hope! Interest is up Programs exist It’s baseball!

4. State of the INDUSTRY

5. 1987 to Present Participation Trends... Baseball 31.1% decrease since 1987 Rose slightly from 1987-1995 Downtrend since 1995 Loss of nearly 6 million players in last 10 years Source: SGMA U.S. Trends in Team Sports 2003

6. 1987 to Present Participation Trends... Softball 22.4% decrease since 1987 Rose slightly from 1987-1995 Downtrend since 1995 Loss of nearly 6 million players in last 10 years Source: SGMA U.S. Trends in Team Sports 2003

7. Why Players are Leaving... Youth Team sports have become more serious Growth of extreme sports The technology generation Source: SGMA U.S. Trends in Team Sports 2003

8. Why Players are Leaving... Adults Aging Time constraints Priorities Technology

9. Impact on Equipment Sales Overall sporting goods category is down Baseball and softball are relatively flat Source: SGMA State of the Industry 2004

10. Baseball 10.9 +4.6 Softball 16.0- 3.4 Fitness Bicycling 12.0+8.0 Fitness Swimming 15.9+9.3 Fitness Walking 38.9- 0.1 Free Weights 51.6+6.9 Exercising Stationary Cycling 31.0+6.4 SPORT # of PARTICIPANTS % CHANGE (millions) How Do We Compare

11. Running/Jogging 36.2+0.8 Stretching 42.1+9.7 Yoga/Tai Chi 13.4+20.4 Bowling 55.0+3.5 Camping 51.1+2.4 Hiking 40.4+6.7 Fishing 53.0 +3.0 SPORT # of PARTICIPANTS % CHANGE (millions) How Do We Compare

12. Target Shooting 19.8+12.7 Paintball 9.8+13.3 In-Line Skating 19.2 - 10.8 Artificial Wall 8.6+20.2 Climbing Tennis 17.3+5.9 Golf 27.3 - 1.8 Source: SGMA Super Study of Sports SPORT # of PARTICIPANTS % CHANGE (millions) How Do We Compare

13. Baseball +4.6% Softball - 3.4% Basketball - 3.1% Volleyball - 5.6% Football - 4.0% Cheerleading - 0.6% Soccer +0.2% Ice Hockey +6.8% Lacrosse +22.9% Source: SGMA Super Study of Sports Team Sports Comparison 2003 vs. 2002

14. Major League Baseball Increased average attendance Growth in younger fans Increased gross revenue Source: USA Today

15. Taking Action Golf Industry Tennis Industry

16. Golf... The Situation Flat/decrease in golfers Flat/decrease in rounds played Too many facilities Decrease in sales

17. PGA Tour... Support Industry leverage Financial

18. PGA Tour LPGA PGA of America USGA NGCOA GCSOAOA CMAA Titleist ClubCar Callaway Golf Golfweek Nike Golf

19. To align the golf industry behind a plan that addresses the future of golf in a strategic manner, with an emphasis on accelerating growth and participation, and creating new avenues of access into the game. Mission

20. Adult player development Junior golf Alternative facilities Colleges Research Communication Areas of Focus

21. 2001 segmentation study Industry definitions Juniorlinks.com Link Up 2 Golf National school golf program Accomplishments

24. Results Industry coordination Proactive programs Increased rounds played

25. Tennis... The Situation Unable to regain lost players Erosion of frequent players Unable to retain beginners Decline in equipment sales

26. Tennis... The Opportunities 5 to 10 million Americans try tennis Those who take lessons continue to play

27. The Campaign Tennis Welcome Centers Tennis marketing campaign Learn to play tennis…fast!

28. Industry Support

29. Tennis Welcome Centers No charge for trial racquets Free trial lessons Organized social experiences Follow up programs Low pro/student ratio

30. Tennis Welcome Centers 3,000 participating facilities Manufacturer P.O.P. support TENNISWELCOMECENTER.com

31. Tennis Marketing Campaign Drive player recruitment, retention Reshape the perception of tennis Generate excitement

32. Results Industry coordination Proactive programs Stay tuned….

33. Baseball/Softball... Next Steps High fan interest Proactive programs Growing the GAME… together

34. Baseball/Softball... Opportunities Build on fan interest Promote unique programs Maximize “America’s games” Make it easy

35. Growing the GAME......together Have existing organization and programs Need broader industry participation Need youth baseball initiative Need major sponsorship