1. Havas Seminar Cannes, June 23, 2005

2. The Gunn Report 2004

3. The Gunn Report Combines the Winners Lists for the top 52 Award Shows on the planet (32 TV, 20 Print) Establishes the Annual Worldwide League Tables for TV/Cinema (50)Production Cos (25) Print (50)Directors (25) Countries (25)Agencies (50) Advertisers (25)Agency Networks (20)

4. “Through our sponsorship of The Gunn Report, P&G is sharing our belief in the power of creative and applauds our peers in the advertising industry who have gained the recognition of the industry’s most respected juries in advertising festivals around the world.” Jim Stengel, Global Marketing Officer, Procter & Gamble

5. “In these rapidly changing times, creative that connects with the consumer is what will set advertisers apart. Through Donald’s passion and commitment for creative advertising, The Gunn Report has become the globally respected authority on ‘creative’ success.” Jim Stengel

6. Gunn Report Highlights 2004 UK scoops top-of-league both in Commercials and in Print tables In Countries, balance of power shift from Latin Bloc to Mainstream Europe Advertisers winner notches up 5 th top place in 6 years

7. Gunn Report Highlights 2004 cont. In Prod Cos table, second time winner with highest points ever Winner from Asia in Directors table Winner from Latin America in Agencies table Incredible, cliffhanger finish Agency Networks – each of top 3 more points v. any previous winner

8. Commercials Some we’ll remember from 2004

9. The Most Awarded Commercials in The World in 2004 1. Honda Accord “Cog”GB 2. Sony Playstation 2 “Mountain”GB 3. Soken DVD Player – campaignThailand 4= Unif Green Tea “Worms”Thailand Honda Civic “Everyday”/”Sense”GB 6. Evian “Waterboy”France

10. The Most Awarded Commercials in The World in 2004 1.Honda Accord “Cog”GB 2. Sony Playstation 2 “Mountain”GB 4= Unif Green Tea “Worms”Thailand Honda Civic “Everyday”/”Sense”GB 6. Evian “Waterboy”France 3.Soken DVD Player – campaignThailand

11. Countries

12. The Most Awarded Countries 2004 TVPrintTOTAL 7.Thailand (7)601373 8.Singapore (10)106171 9.Spain (6)382462 10.Canada (8)391756

13. The Most Awarded Countries 2004 TVPrintTOTAL 3.France (3)484694 4.Germany (9)335083 5=Argentina (4)503181 Brazil (5)463581 1. USA (1) 158 76 234 2. Great Britain (2) 117 71 188

14. Latin Bloc v. Mainstream Europe v. Leaders of Asia Ave Winner Points 1999-2003 Ave Winner Points 2004 Latin Bloc82.474.9(-9.1%) Mainstream Europe59.288.5(+49.5%) Leaders of Asia46.366.3(+43.2%)

15. Advertisers

16. The Most Awarded Advertisers 2004 TVPrintTotal 6.Budweiser (6=)26- 7=Axe (+ Lynx) (6=)13518 Soken DVD Player (-)18- 9.Mini (4)31417 10.BMW (13=)7815

17. The Most Awarded Advertisers 2004 TVPrintTotal 2.Sony (3)321951 3.Honda (-)35136 4.Adidas (-)181533 5.Nike (2)181331 1. Volkswagen (1) 22 35 57

18. The Most Awarded Advertisers 1999-2004 Audi (6)Axe (& Lynx) (4)MTV (3) Budweiser (6)BMW (4)The Economist (3) Nike (6)Guinness (4)FedEx (2) Sony (6)Heineken (4)Land Rover (2) Volkswagen (6)Ikea (4)Mattel (2) Adidas (5)Toyota (4)Miller (2) Fox (5)Coca-Cola (3)Mini (2) McDonalds (5)Levi’s (3)Virgin (2) Pepsi (5)Mercedes-Benz (3)

19. Production Companies

20. The Most Awarded Production Companies 2004 Pts 6. Hungry Man (New York, London, Los Angeles) (19=) 21 7.Biscuit Filmworks (Los Angeles) (19=)14 8=Avion Films (Toronto) (15)13 Czar (Brussels, Amsterdam) (16)13 Stink (London) (-)13

21. The Most Awarded Production Companies 2004 Pts 2.Gorgeous Enterprises (London) (5=)38 3.@radical.media (London, LA, New York, Paris, Sydney) (2) 36 4.Matching Studio (Bangkok) (13=)33 5.Phenomena (Bangkok) (3)22 1. Partizan (London, Los Angeles, Paris) (5=) 60

22. Directors

23. The Most Awarded Directors 2004 Pts 2.Thanonchai Sornsrivichai (Thailand) (1=)22 3=Antoine Bardou-Jacquet (France) (-)21 Frank Budgen (Great Britain) (4)21 Traktor (Sweden) (16=)21 6.Martin Granger (Canada) (9=)12 1. Suthon Petchsuwan (Thailand) (9=) 33

24. Print Ads/Campaigns

25. The Most Awarded Print in The World in 2004 1. Volkswagen Polo “Cops”GB 2. Bisley Office Equipment - campaignGermany 3= Adidas Soccer “Vertical Football”Japan Sphere Action Figures – campaignSingapore 5.The Economist “Brain”Singapore

26. Agencies

27. The Most Awarded Agencies 2004 TVPrint TOTAL 7.TBWA\Chiat\Day (San Francisco & LA) (9)24226 8.BBDO (Bangkok) (-)17421 9=Arnold Worldwide (Boston) (4)12820 DDB (Chicago, Dallas, New York, Seattle) (35=) 19120 11.TBWA\London (5=)19- 12=Euro RSCG Flagship (Bangkok) (44=)18- Kolle Rebbe Werbeagentur (Hamburg) (-)71118

28. The Most Awarded Agencies 2004 TVPrintTOTAL 4.DDB London (15=)32831 5.TBWA\Paris (2)62228 6.Dentsu (Tokyo & Osaka) (7=)25227 2. Wieden + Kennedy (London) (-) 32 3 35 3. Crispin Porter + Bogusky (Miami) (1) 9 24 33 1. AlmapBBDO (Sao Paulo) (15=) 12 24 36

29. Top 50 In The World All Six Years In a Row AlmapBBDO (Sao Paulo)DDB (London) AMV.BBDO (London)Dentsu (Tokyo & Osaka) Fallon (Minneapolis & NY) Bartle Bogle Hegarty (London)Lowe (London) DDB (Madrid & Barcelona) Arnold Worldwide (Boston)

30. The Most Awarded Agencies in North America 1999 - 2004 990001020304TOTAL 1.Wieden & Kennedy3245 7404114179 2.Arnold Worldwide251424142920126 3.Crispin Porter & Bogusky 41413 95033123 4.Fallon184311101810110 5.Cliff Freeman & Ptnrs.491525 8 1 5103 6.TBWA\Chiat\Day 8 617222326102 7.DDB (USA) 6181513102082 8.Goodby Silverstein & Ptnrs.201521 213 778 9.BBDO 7 5 81911 959 10.DDB (Canada) 7 9 8 7131155 11.The Martin Agency1020 6 2 3 142 12.Leo Burnett 2 6 3 6 91541

31. Agency Networks

32. The Most Awarded Agency Networks 2004 TVPrint TOTAL 13.ARNOLD WORLDWIDE18 11 29 14.PUBLICIS (17/15/15/14/14=) 20 6 26 15.YOUNG & RUBICAM (11/7/8/9/8) 13 11 24 16.BARTLE BOGLE HEGARTY14 6 20 17.FALLON10 8 18 18.FCB (12/13/13/12/9) 7 8 15

33. The Most Awarded Agency Networks 2004 TVPrint TOTAL 6.LEO BURNETT (5/5/1/4=/6) 274774 7=LOWE (6/6/7/6/5) 392362 WIEDEN + KENNEDY58462 9.J. WALTER THOMPSON (7=/11/12/15/16) 392160 10.EURO RSCG (10/12/9/8/11) 42648 11.McCANN-ERICKSON (9/9/11/11/14=) 261440 12.DENTSU (14/10/10/10/10) 28331

34. The Most Awarded Agency Networks 2004 TVPrintTOTAL 4. OGILVY & MATHER (7=/8/6/7/7) 345387 5. SAATCHI & SAATCHI (3/2/4/3/4) 413778 1. DDB WORLDWIDE (4/3/3/2/1) 95 68 163 3. BBDO WORLDWIDE (1/1/2/1/2) 73 82 155 2. TBWA WORLDWIDE (2/4/5/4=/3) 94 65 159

35. The Gunn Report 2004 Thank you