5. College Football Fan Loyalty 1)What is advertising? What is sponsorship? Are they the same thing? 2)Why might the results of this survey benefit a company interested in advertising with or sponsoring a sports team or league? 3)What is market segmentation? Do you think this infographic provides an example? Why or why not? Discussion Questions: SCC Classroom Interactive

6. College Football Fan Loyalty 4)What do we mean by the term “fan experience?” Do you think tailgating is an important element to the overall fan experience? Why or why not? 5)Why do you think some fans disregard nutritional values when watching sports? 6)Could the information from this survey benefit teams from the perspective of deciding what concessions items to offer at games? Why or why not? Discussion Questions: SCC Classroom Interactive

7. College Football Fan Loyalty 7)In your opinion, what was the most surprising statistic from this infographic? 8)Think about your favorite sports team and then compare your game day foot preferences with those described in the infographic. Do you fit the statistics? Discussion Questions: SCC Classroom Interactive