1. Public Attitudes to Housing Results from Ipsos MORI On-Line Panel Poll 31 st May 2010

2. On-Line Panel Poll – May 2010  On-line quota survey with 1,011 participants  Fieldwork conducted between 19 th May and 27 th May 2010  Data weighted to be nationally representative by age, tenure and Government Office Region  Where figures do not add up to 100% this is a result of computer rounding or multiple answers  An asterisk (*) indicates a score of less than 0.5% but greater than zero  Research carried out by Ipsos MORI  For more details, please contact Stephen Finlay (stephen.finlay@ipsos.com)

3. Distances people are prepared to move

4.  More than half (52%) would move no more than 20 miles to find a suitable home to meet their needs  Nearly a half (49%) would move no more than 20 miles to find more affordable housing to buy or rent  Two out of five (39%) who are not retired would move no more than 20 miles to take up a new job or position  A quarter (26%) who are not retired would be prepared to move 100 miles or more to take up new employment. 16% would be prepared to move 100 miles or more to find more affordable housing Distances people are prepared to move

5.  Around a half (49%) would be prepared to move no more than 20 miles to find more affordable housing to buy or rent, 17% would not be prepared to move at all for this reason  One in five (19%) social renters would not be prepared to move to find more affordable housing to buy or rent. Slightly fewer social renters (17%) would be prepared to move 100 miles or more  Older people (65+) are less prepared to move to find more affordable housing – 33% would not be prepared to move  More than one in five (21%) of those living in Wales & Scotland would not be prepared to move, compared to 14% of those living in London and the South East Distance prepared to move to find more affordable housing to buy or rent

6. Distance prepared to move to find more affordable housing Base: 1,011 British adults, 19 th -27 th May 2010 % If you had to move to find more affordable housing to buy or rent, what is the furthest distance you would be prepared to move? No more than 20 miles 49%

7. Base: 1,011 British adults, 19 th -27 th May 2010 *Small base size Owned outright (no mortgage) Owned with a mortgage Social rented Private rented Other* No more than 20 miles 49% Distance prepared to move to find more affordable housing by tenure

8. Base: 1,011 British adults, 19 th -27 th May 2010 18 - 24 25 - 34 35 - 44 55 - 64 65+ 45 - 54 No more than 20 miles 49% Distance prepared to move to find more affordable housing by age

9. Base: 1,011 British adults, 19 th -27 th May 2010 North Midlands & East of England London South West Wales & Scotland South East No more than 20 miles 49% Distance prepared to move to find more affordable housing by region

10. Employed – full-time Employed – part-time Self-employed* Unemployed and not looking Retired Unemployed and looking for job No more than 20 miles 49% Student* Base: 1,011 British adults, 19 th -27 th May 2010 * Small base size Distance prepared to move to find more affordable housing by work status

11.  Over half (52%) would be prepared to move no more than 20 miles to find a more suitable home to meet their needs, 12% would not be prepared to move at all for this reason  Owners with a mortgage are more prepared to move further distances. 44% are prepared to move more than 20 miles compared to 33% of social renters  Nearly a quarter (24%) of those aged between 45 and 54 are prepared to move more than 100 miles. More than a fifth (22%) of those aged 65 and above are not prepared to move at all  Those living in the South West are most prepared to move further (more than 20 miles) to find a more suitable home Distance prepared to move to find a more suitable home to meet needs

12. Base: 1,011 British adults, 19 th -27 th May 2010 % If you had to move to find a more suitable home to meet your needs (in terms of size or type for example), what is the furthest distance you would be prepared to move? No more than 20 miles 52% Distance prepared to move to find a more suitable home to meet needs

13. Base: 1,011 British adults, 19 th -27 th May 2010 *Small base size Owned outright (no mortgage) Owned with a mortgage Social rented Private rented Other* No more than 20 miles 52% Distance prepared to move to find a more suitable home to meet needs by tenure

14. Base: 1,011 British adults, 19 th -27 th May 2010 18 - 24 25 - 34 35 - 44 55 - 64 65+ 45 - 54 No more than 20 miles 52% Distance prepared to move to find a more suitable home to meet needs by age

15. Base: 1,011 British adults, 19 th -27 th May 2010 North Midlands & East of England London South West Wales & Scotland South East No more than 20 miles 52% Distance prepared to move to find a more suitable home to meet needs by region

16. Employed – full-time Employed – part-time Self-employed* Unemployed and not looking Retired Unemployed and looking for job No more than 20 miles 52% Student* Base: 1,011 British adults, 19 th -27 th May 2010 * Small base size Distance prepared to move to find a more suitable home to meet needs by work status

17.  Two out of five (39%) would be prepared to move no more than 20 miles to take up a new job or position, 18% would not be prepared to move at all for this reason  Private renters and owners with a mortgage are more prepared to move further distances – over half say they would move more than 20 miles to take up a new job or position  A third of social renters are prepared to move more than 20 miles, but nearly a quarter (24%) say they would not be prepared to move at all  Those aged between 25 and 34 are more prepared to move further distances – 52% say they would move more than 20 miles. Those just below retirement age (55 – 64) are most likely not to move at all (41%)  Nearly a quarter of those living in the South West would not be prepared to move to take up a new job or position, compared to 13% of those living in London Distance prepared to move to take up a new job or position – non retired only

18. Base: 761 British adults who are not retired, 19 th -27 th May 2010 % If you had to move to take up a new job or position, what is the furthest distance you would be prepared to move? No more than 20 miles 39% Distance prepared to move to take up a new job or position – non retired only

19. Owned outright (no mortgage) Owned with a mortgage Social rented Private rented Other* No more than 20 miles 39% Base: 761 British adults who are not retired, 19 th -27 th May 2010 Distance prepared to move to take up a new job or position by tenure (non retired only)

20. 18 - 24 25 - 34 35 - 44 55 - 64 65+ 45 - 54 No more than 20 miles 39% Base: 761 British adults who are not retired, 19 th -27 th May 2010 Distance prepared to move to take up a new job or position by age (non retired only)

21. North Midlands & East of England London South West Wales & Scotland South East No more than 20 miles 39% Base: 761 British adults who are not retired, 19 th -27 th May 2010 Distance prepared to move to take up a new job or position by region (non retired only)

22. Employed – full-time Employed – part-time Self-employed* Unemployed and not looking Unemployed and looking for job No more than 20 miles 39% Student* Base: 761 British adults who are not retired, 19 th -27 th May 2010 Distance prepared to move to take up a new job or position by work status (non retired only)

23. Housing preferences in older age

24.  If care and support is needed when older, the majority (63%) say they would like to live in their own home with these services provided  Nearly one in five (18%) say they would like to live in some form of specialised accommodation and fewer than one in ten (8%) would like to live in a family member’s home with care and support services provided  The preference to receive care and support within their own home is strongest among owners without a mortgage (75%) and weakest among private renters (49%). There is little variation in preferences for specialised accommodation across the main tenure groups  Younger people show the strongest preference to live in a family member’s home with care and support services provided – 20% of people aged between 18 and 24 prefer this  There are no significant variations in opinions by region Housing preferences in older age

25. Specialised accommodation (such as sheltered, supported, nursing or residential accommodation depending on your need) Your own home with care and support services provided Don’t know Something else A family member’s home with care and support services provided If you need care and support when you are older, where would you most like to live? Base: 1,011 British adults, 19 th -27 th May 2010 Housing preferences in older age

26. Base: 1,011 British adults, 19 th -27 th May 2010 *Small base size Owned outright (no mortgage) Owned with a mortgage Social rented Private rented Other* Housing preferences in older age and tenure

27. Base: 1,011 British adults, 19 th -27 th May 2010 *Small base size 18 - 24 25 - 34 35 - 44 55 - 64 65+ 45 - 54 Housing preferences in older age and age

28. Base: 1,011 British adults, 19 th -27 th May 2010 *Small base size North Midlands & East of England London South West Wales & Scotland South East Housing preferences in older age and region

29. Views on the scale of new housing developments

30.  Nearly two-thirds (65%) are in favour of smaller housing developments (up to 25 homes) in their local area if it meant more affordable housing to buy or rent in the future. Fewer than one in ten (9%) are opposed  Just 12% are in favour of larger housing developments (of more than 500 homes) in their local area if it meant more affordable housing to buy or rent in the future. Nearly two-thirds (65%) are opposed to this size of development  Social renters are most likely to favour smaller scale developments (100 homes or less), and are least likely to oppose larger scale developments (101 homes or more). Owners without a mortgage are the most strongly opposed to larger scale developments  Those aged between 25 and 34 are most likely to favour smaller scale developments (100 homes or less) whereas those 65 and above are most likely to oppose larger scale developments (101+ homes). Those aged between 18 and 24 are least likely to oppose larger scale developments  Those living in London and the South East are most likely to favour smaller developments and oppose larger developments. Those living in Wales & Scotland are least likely to oppose larger scale developments Views on the scale of new housing developments

31. If it meant more affordable housing to buy or to rent for you and your children in the future (if applicable), to what extent would you be in favour of, or opposed to, the following in your local area…? Base: 1,011 British adults, 19 th -27 th May 2010 New housing developments with up to 25 homes New housing developments with between 26 and 100 homes New housing developments with between 101 and 500 homes New housing developments with more than 500 homes Views on the scale of new housing developments

32. Owned outright Owned with mortgage Social rented Private rented Other 626668 58 2640524730 71583744 7670475144 Base: 1,011 British adults, 19 th -27 th May 2010 % Favour % Oppose Views on the scale of new housing developments by tenure Tenure

33. 18-2425-3435-4445-5455-6465+ 717269605564 465342383026 344753606568 415763677377 Base: 1,011 British adults, 19 th -27 th May 2010 % Favour % Oppose Views on the scale of new housing developments by age Age

34. North Midlands & East of Eng. London South East South West Wales & Scot- land 636272705870 473341353341 476166685243 546879775754 Base: 1,011 British adults, 19 th -27 th May 2010 % Favour % Oppose Views on the scale of new housing developments by region Region

35. Less than £10k £10k - £20k £20k - £35k £35k - £55k £55k or more 6066646975 4139363942 3958575970 4865686779 Base: 1,011 British adults, 19 th -27 th May 2010 % Favour % Oppose Views on the scale of new housing developments by income Gross household income

36. Issues facing Britain

37.  Ipsos MORI interviewed a representative quota sample of 1,045 adults aged 18+, face-to-face between 7 th -13 th May 2010 providing data for the Issues Index  The economy/ economic situation is considered the most important issue - 71% of the public saying this is an important issue facing Britain today  Other important issues most commonly mentioned include race relations, education, unemployment, the NHS and crime. These are considered important by between one and two fifths of the population  5% of the public consider housing to be an important issue facing Britain today, a result that has remained the same for the last seven Issues Index waves  Housing is more of an issue for those living in England than in Scotland (6% compared to 2%) and Londoners in particular are most likely to identify housing as an important issue – 13% compared to 5% across Britain  Those living in social rented housing are also more likely to identify housing as an important issue compared to the other main tenure groups Issues facing Britain: Housing

38. Source: Ipsos-MORI Issues Index – January 2006 – May 2010 % important issue Housing QWhat would you say is the most important issue facing Britain today? Issues facing Britain: Housing Education/ Schools Race Relations/ Immigration NHS Crime Economy/ economic situation Unemployment Defence

39. Brown Becomes PM 9/11 HIPS fiasco, “Houses to cost ten times salary” A8 Countries join the EU House prices rising at fastest rate in 10 years 2005 Election – Blair promises to make families £800 better off and help first time buyers Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Issues Facing Britain: Housing What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index Cameron becomes PM

40. The importance of housing by region Base: 1,045 British adults, 7 th -13 th May 2010, Ipsos MORI Issues Index % What do you see as other important issues facing Britain today? – Housing

41. The importance of housing by tenure group Base: 1,045 British adults, 7 th -13 th May 2010, Ipsos MORI Issues Index % What do you see as other important issues facing Britain today? – Housing