1. 1 An application of BFO to the Ontology of National Income Statistics Barry Smith

2. 2 Music Consumer’s perspective Producer’s perspective Taxation authority’s perspective What is the CD, which you buy in a shop?

3. 3 Is it a commodity? Or is it a service?

4. 4 Outsourcing Many manufacturing companies used to do everything in-house. Now many outsource as much as possible: janitors, accounting, data processing, sales, human resources, etc. Before these jobs were counted as manufacturing because they were employees of manufacturing companies. Now, since the same jobs are part of an out-sourcing firm they are considered service jobs

5. 5 Traditional Opposition between Embodied and Splintered Services (is wrong) EmbodiedDisembodied/Splintered haircuttingLPs, CDs consultingbooks, newspapers nursingpainting prostitutionadvertising teachingtelevision, telephone transportsoftware on the net

6. 6 Definition Service = an economic good for which production and consumption coincide

7. 7 ‘splintered’ (‘disembodied’) services are classified as services even though their production and consumption do not coincide

8. 8 Is a CD a commodity or a service? Standard view: when I buy a CD I am buying services of a composer and performers. (OCCURRENT) Correct view: I am buying a commodity, which is ontologically no different from a car or a bag of rice. (CONTINUANT)

9. 9 Two Kinds of Commodities consumable (bananas) and non-consumable (roads, telephone lines) CONTINUANT The latter afford services OCCURRENT as an ocean affords swimming

10. 10 Strict, independent services Dependent Services Selling manufactu red goods Renting manufactured goods haircuttingadvertisingLPs, CDscar rental consultingselling, transport books, newspapers telecommunications nursinginput service (typing) paintingroad networks prostitutionadvertising teaching television, theatre performances television, theatre technical services software on the net another part of the standard view that is wrong

11. 11 Are telecommunications commodities? (do we rent the telephone system for 5 seconds) do we rent services (like buying a hairdresser’s services for 5 minutes)? Are telecommunications like water or electricity? = Commodities which come down pipes

12. 12 Television and telecommunications are similar ontologically: each has two components: the network and the utilization of the network = continuants plus occurrents

13. 13 From the consumer’s perspective however television is a service industry: we watch television in order to enjoy the services of the actors. The network and delivery mechanism are secondary. Not so for telephone ‘service’: telecommunications is an industry analogous to car rental. We want to use the actual physical mechanical network object.

14. 14 Car rental is like home rental it is the purchase of an object for a certain time.

15. 15 Phone sex, like other stuff which comes down the phone line, is a service. But the telecommunication system itself is a commodity, which we rent in just the same way that we rent a free-standing public telephone in an airport. You still pay for your telephone connection when no one is using the line.

16. 16 Is software a service When you buy a piece of shrink-wrapped software you sign a license agreement. Is this renting software? Are things any different if you download the software from the internet? If it becomes unusable after 30 days?

17. 17 Dependent services What of: Transport services Insurance services Protection services (army services) Buying and selling services ?

18. 18 For services – where production and consumption coincide both spatially and temporally – is characterized by the fact that rental is impossible. Services can only be purchased.

19. 19 An adequate ontology of the marketing phenomenon: must include three categories: Substances (things, commodities, manufactured goods) Processes (also called events: services) Settin gs (environments, niches, contexts, situations).

20. 20 The value of a commodity is dependent upon the setting in which it exists at the moment of purchase. The value of a service is dependent upon the setting in which it exists at the moment of delivery.

21. 21 Telephones are physical goods. They have traditionally been regarded as services because they afford usage (they have the dispositional property of providing services). The traditional categorization is erroneous, because this dispositional property applies no less to cars, pianos, rice.

22. 22 Settings the ensemble of environmental features within which a purchase is made (environmental features which are relevant to the purchase). CONSIDER: BUYING A CAR

23. 23 A CD is a commodity because one can either buy it or rent it.

24. 24 An Ontology of Prostitution and Slavery A1 x is a commodity  x is necessarily of such a sort that it can either be bought or rented. A2 x is a service  x is necessarily of such a sort that it can only be bought. A3 x is a person  x is necessarily of such a sort that it can neither be bought nor rented A4 people cannot own other people

25. 25 Can you rent potatoes? Renting has to do with control, with power over Ownership can survive without control.

26. 26 Definition of renting x rents y to z : x owns y and x allows z to use y for limited time in exchange for recompense proportionate to the length of time involved. (There is an assumption that y will be available for multiple time periods.) Theorem: There is nothing which can only be rented. Proof: From the definition of renting, and the assumption that people cannot own other people.

27. 27 Services can never be assets Assets can always be depreciated. People cannot be depreciated. People cannot be assets Know-how is an asset. You can buy know-how (like brand equity) Know-how is a CONTINUANT entity (a QPFR) Application of know-how is a OCCURRENT entity (a process)

28. 28 Definition of buying What does it mean to buy a commodity? There is a transfer of property rights. There does not have to be any physical dislocation or removal. What does it mean to buy a service?

29. 29 You cannot rent people What is involved in employing people? Do you buy their labour or do you rent their labour. Marx: the commonsensical view according to which we can rent or hire bodyguards is mistaken. We do not rent bodyguards; we buy the services of bodyguards for given time periods. (See also escort agencies.) Why is this ontologically different from renting? Because when you rent something, this thing exists for a period of time beyond the rental time, and can in principle be rented again. Services, however, are time-perishable.

30. 30 Counter-argument Surely you can rent a bodyguard, because the bodyguard exists for a longer period of time than the time in which you rent him. No: you buy the services of the person

31. 31 More on the ontology of services A service is the actualization of a disposition. Therefore you cannot render the same service twice. (Type-token distinction. Every haircut is unique.)

32. 32 More on the ontology of services The service is the action, not the result It is the haircutting, not the result pattern in the hair on your head

33. 33 Ontological categories we need: 1.CONTINUANT entities 1a. Persons 1b. Material things 1c. Stuffs: water, oil

34. 34 More CONTINUANT entities 2. QPFR (may be the outcomes of processes, or realized in, processes) 2a. Mental states (happiness) 2b. Physical states of persons (health) 2c. Physical states of material things (plumbing system) 2d. Dispositions? Are they are subclass of states?

35. 35 Settings (more CONTINUANT entities) 4a. Of purchase 4b. Of delivery (for commodities) 4c. Of use (for commodities) 4d. Of delivery (for services)

36. 36 Settings Axiom: When you buy a service you also buy a delivery setting. And the delivery setting has the same temporal extent as the service itself. (Hairdressers) The delivery setting for commodities is transient. They bring you the car and leave.

37. 37 The Ontology of Real Estate Can you buy a setting? When you buy real estate, you buy a house and you also buy its setting. Real estate is like services in that its setting endures for as long as it does. Adam Smith: real estate is the only economic good that is not perishable.