2. What we are going to learn Install Google Analytics into your WordPress site Understand what the Key Performance Indicators (KPIs) mean Learn how to suss out insights that help you build a better website

3. Justify Your Existence 15 years in the communication game: Print, online, analytics Marketing and strategic communications with University Housing (July 2015 +) Content strategist for the University of Arkansas (2011 - July 2015). Newspaper reporter for the Arkansas Democrat-Gazette (1999 – 2004), Morning News of Northwest Arkansas (2005 – 2009), El Dorado News Times (1998 – 1999) Founded Ozarks Unbound (2009 – 2011) and WordCamp Fayetteville (6 th year)

4. What are Analytics? Google Analytics is the hub for website data. Interpreting this data takes some practice and takes some intuition. 1.Free 2.Quick to Learn, Lifetime to Master 3.Highly adaptable to your needs