1. Strategic Content Curation and Communication Use Simple Technologies to Expand Your Reach Tracy L. Thompson, NELLCO tracy.thompson@nellco.org ACL Webinar - April 15, 2015

2. Agenda O My challenges O Defining curation O Is it part of your job? O Who is your target audience? O What problem(s) are we trying to solve? O My tools, tips and tricks (and mistakes)... O Your tools, tips, and tricks...

3. My challenges O 2 FTE O 120+ members O No IT/tech support

4. Curation Defined 1. Discovery 2. Discernment 3. Dissemination

5. Communication blogger

6. Is it part of your job? O Are you a trusted source of... O Information about your org? O Information in a particular subject matter or area of expertise? O Information about current events/awareness?

7. Who is your audience? Different audiences may require different strategies !

8. How do you currently reach your target audience? O E-mail (individuals, lists or groups) O Website O Newsletter (e- or print) O Social Media In my e-mail of 7/26/13 at 9:21 am I clearly stated that...

9. Two Problems: TMI & NET

10. Problem #1 - TMI O Too Much Information – The sheer volume of information makes it difficult for our constituents to find, prioritize and organize relevant information in our field.

11. How hard can it be? O http://youtu.be/PcZg51Il9no http://youtu.be/PcZg51Il9no

12. How hard can it be? O Pretty darn hard!

13. Problem #2 - NET O Not Enough Time - Our constituents (faculty, students, administrators, members, etc.) are all Highly Involved People (HIP) with many Serious Time-Eroding Responsibilities (STERs). These HIPSTERs, also know as Multi-Taskers, can only devote a small amount of focus and attention to our organization.

14. Test Your Focus O https://youtu.be/vJG698U2Mvo https://youtu.be/vJG698U2Mvo

15. Don’t be this guy!

16. Be a pink gorilla!

17. Tips & Tricks for Success O Manage your curation time O Establish your toolkit and stick with it O Same time each day O Set your timer O Follow everyone of importance to your readers O Faculty, administrators, keynoters, colleagues O Follow thought leaders in related/other fields O Comment!

18. Tips & Tricks O Keep it simple (not perfect) O Touch everything once O Link accounts whenever possible to maximize redundancy and minimize effort O Consider audience O Consider voice O Use widgets/embed codes on the static sites where you want your posts to appear O Organization website O Blog O Metrics/analytics – be reasonable

19. My Tools* O DISTRIBUTION O Our website (www.nellco.org)www.nellco.org O Twitter – (free) @nellcoinc@nellcoinc O Facebook – (free) Tracy L. Thompson O Paper.li – (freemium; upgrade = $9/mo.) The NELLCO Weekly Twitter RoundupThe NELLCO Weekly Twitter Roundup O Scoop.it – topic: Library CollaborationLibrary Collaboration O CURATION O Scoop.it– freemium (upgrade = $99/yr) O Tweetdeck – free O My e-mail *I am an amateur user of all of these tools. My answer to your question may be “I don’t know.” If someone else knows, PLEASE share!

20. Scoop.it O http://www.scoop.it http://www.scoop.it O Establish an account – (free) O Select Settings O Sharing options – set up soc med links O Select ‘Create a Topic’ O Name the topic – this will display O Enter some good keywords to start O Install bookmarklet O Curate!

21. Twitter & Tweetdeck O https://twitter.com/ https://twitter.com/ O Establish a twitter account (free) O https://tweetdeck.twitter.com/ https://tweetdeck.twitter.com/ O Link your new account

22. Facebook O My mistake O Be strategic

23. Paper.li O The NELLCO Weekly Twitter Roundup The NELLCO Weekly Twitter Roundup O Non-twitter users O Non-followers

24. Questions? O Tracy.thompson@nellco.org

25. Recommended Reading O Release Your Inner Nerd (450+ Free and Bargain Tech Tools) – Beth Ziesenis O Curation Nation: Why the Future of Content is Context – Steven Rosenbaum O The Networked Nonprofit – Beth Kanter and Allison Fine O How to Write Short: Word Craft for Fast Times – Roy Peter Clark