1. S OCIAL M EDIA AND NHS M INA S HAIBATZADEH FS 2@ SOTON. AC. UK F. SHAIBATZADEH @ UHS. NHS. UK J UNE 2013 FS 2@ SOTON. AC. UK F. SHAIBATZADEH @ UHS. NHS. UK

2. W HAT IS SOCIAL M EDIA Social media is not names like Twitter, Facebook and YouTube. Social media is referring to the technology that allows users of it to share their thoughts, work and multimedia, and comment on others’ content. Social media enables you to become part of different networks of people with similar interests. (NHS Employers, 2013) 2

3. S OCIAL MEDIA AND CONTINUING PROFESSIONAL DEVELOPMENT Through the appraisal system and learning and development team, HR directors often have an overview of the continuing professional development (CPD) requirements of staff. As online taught modules have begun to change the face of healthcare teaching, social media is set to do just the same. (HR Employers, 2013) 3

4. E XAMPLES OF SOCIAL MEDIA IN THE NHS Many healthcare professionals join in chats on Twitter, or ‘tweetchats’ as they are known, to discuss topics of importance to them. 4

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6. A NOTHER E XAMPLE 6

7. Practising Social Media 23things 7

8. ORIGINAL 23 THINGS The original 23 Things program which ran at the Public Library of Charlotte & Mecklenburg County in the US in 2006 is the route of all subsequent 23 Things programmes. original 23 Things program 8

9. Sot23 Things Southampton http://blog.soton.ac.uk/23things/ 9

10. The aim was for staff to spend a little time each week exploring online tools for communication, publicity and productivity. Each week new things were posted for participants to do. Each participant recorded their progress on their own blog. 10

11. QR codes RSS Feeds Library Thing Slideshare LinkedIn Facebook Browsers Doodle Wordle Google Drive BLOG Flickr Creative Common s Netvibes Twitter Tagxedo

12. Sot23Things programme was an enjoyable journey for University of Southampton library staff. The library staff had an opportunity of exploring and developing their existing skills about different tools of Social Media and Web 2.0 technologies. 12

13. O UTCOME In this journey library staff contributed to the Sot23 Things and learned from each other. Some of the Things were new to some of us and known to others. Some of the Things were fun for some but boring for others. 13

14. It surely raised library staff awareness about the most popular Web 2.0 technology and social media tools. 14

15. Are you ready for practising some of the most popular Social Media Tools? 15

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