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an American Multinational Corporation of choice
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AT&T is the market leader in America in offering telecommunication, broadband Internet connection, mobile phone and cable phone services Fastest growing TV provider in the U.S. Managing the nation’s largest 4G LTE and Wi-Fi network with a broad range of wireless voice and data services World's largest providers of IP-based communications services for businesses with VPN and VoIP portfolio AT&T is the largest communications holding company in the world by revenue, first in America by size and rank fifth among top global telecommunication companies In terms of revenue generation, it is the 7 th largest corporation in the US and the 21 st largest mobile telephone service provider in the world.
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Randall L. Stephenson, Chairman & CEO Reuben V. Anderson James H. Blanchard Jaime Chico Pardo Scott T. Ford James P. Kelly Jon C. Madonna Michael B. McCallister John B. McCoy Joyce M. Roché Matthew K. Rose Cynthia B. Taylor Laura D'Andrea Tyson
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United States India China Australia Japan Singapore
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Understand role of union as 54% employees are Union represented at AT&T Understand the sensitivity of the issue in relation to employees and Union Understand the influencing groups/individuals or Union members in relation to affected employees Understand the local issue specific to that particular location Understand the local cultural issues relating to the problem Talking with affected employees and understand their problems Enumerating what best can be done under the situation and design the survey questionnaire based on the collected information Get the approval from the management on what best can be done or may be committed by them Finalize the survey and launch with the help of influencing group over wireless network as AT&T employees are communications people
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Internet based online survey website will collect data by way of online database update, mobile SMS or by e-mails from employees of AT&T who are holding wireless handheld devices as per local AT&T HR. At the main gate of the AT&T Office where employees insert their punch card for entry into office or for recording attendance, survey desk can be set-up for filling the manual forms of the survey for those employee who do not have handheld wireless devices. Manual survey answers may be updated in the database from the backend interface. Banners and batches may be set-up on the websites of the company and other social media website, where survey may be answered by login using employee id or other relevant information by employees of AT&T.
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Internet based survey website will have programs to check the validity of personal and demographic information entered by the employee. As the employee will enter the information, software should check and validate the information from HR database of the company. For manual survey, validity and reliability of the data may be ensured by the same process the Bank uses for opening bank accounts. i.e. survey forms will be manually checked by the survey desk officer before accepting, this will be verified with the HR and any issues will be rectified with the concern employee by again calling him/her or asking them to submit relevant documentary evidence. AT&T active Union members may be used for conducting the survey who will have local knowledge about the employee.
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Application of Descriptive Statistics methodology to clean the survey results (e.g. 1.5IQR Rule to remove outliers) Creation of Data mart for storing the cleaned and summarized survey data Use of Business Intelligence tools like Qlikview / Tableau and Data mining tools like SAS enterprise miner for summarizing, pivoting, graphing of survey data and store it in an data mart for analysis purpose. SAS Base, SPSS or Minitab may be used for advance statistical analysis of the data, if required. Since issue to be resolved is that of employees relationship, we may make use of good text mining software for analyzing the flip side of the survey on social media sites to get the out of box view of the situation.
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Internet Article based on AT&T website Inc., AT&T.(PDF August 2013), By the numbers. See: http://www.att.com/Common/about_us/pdf/att_btn.pdf Internet Article based on Naukrihub website Inc., AT&T.(HTML 23/11/2011), Top Employers. See: http://www.naukrihub.com/top-employers/att.html Internet Article based on AT&T website Inc., AT&T.(PDF August 2013), AT&T Directors. See: http://www.att.com/gen/investor-relations?pid=5629 Book: Research Methods and Statistics, India Edition Jackson, Sherri L.(2010).Thinking Like a Scientist. Basic and Applied Research Internet Article AT&T From Wikipedia, the free encyclopaedia Pedia, WiKi.(HTML 2013), AT&T since 2005. See: http://en.wikipedia.org/wiki/AT%26T Internet Article :Top 10 Telecommunication Companies in the World 2011 Rahman, Abdul (HTML 06/03/2011),See: http://www.risedream.com/blog/2011/03/06/top-10- telecommunication-companies-in-the-world-2011/
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