1. www.developpement-durable.gouv.fr Ministère de l'Écologie, du Développement durable, des Transports et du Logement Simplifying public transportation through NFC mobile phones in Nice Bernard Schwob French agency for multimodal Information and smart-ticketing

2. 2 Mobile phone services The mobile phone is a widespread media. It can become a travel companion that simplify the passenger experience The mobile phone with NFC technology can offer a large range of new services

3. 3 Mobile phone services Purchasing Tickets Ticket & Account details validation Real time information Trip planning Local information

4. 4 The project of Nice A project launched by the local authority, the town of Nice Transport solution specified and funded by the french company Veolia; service made available to the local authority Multi telecom operators Multimodal transport: tram, bus, coach, bicycle, soon car sharing Multi services. Transport solution within a large dynamic ecosystem: - Payment :major French banks issuing VISA – MasterCard applets; with contactless points of sale deployed - Distribution (loyalty programs) - Community services / municipality / Tourism, museum, city tour Transport solution designed to be deployed in multiple contexts (France and international) First commercial launch in Nice

5. 5 VEOLIA-TRANSPORT Key-figures 8 $ billion in revenue for 2009 28 countries 78 000 employees 14 000 in the United States 5000 transit authorities served throughout the world

6. 6 Service features

7. 7 Home

8. 8 Proposed tickets and prices depend on the user profile. Ticket purchase

9. 9 Ticket Validation

10. 10 LECTURE DES TAGS Passenger information at stops

11. 11 Reading NFC (« cityzi ») tags or 2D barcode

12. 12 Real-time information By passing his mobile phone in front of a NFC tag, the user accesses information on transport…

13. 13 … or on the neighbourhood and the city. Local information

14. 14 Payment solutions Today, parameters set as follows: On users mobile phone bill for purchase below 10€ PaybyPhone payment system for purchases over 10€ (Distant payment; credit card n° associated with phone number + PIN) Open to other payment solution offering cost effectiveness + suitable ergonomic.

15. 15 « French NFC way » Impossible to roll out “alone” no critical size, no attractiveness if only 1 Mobile Network Operators (MNOs) + few service providers. Independent services / applications coexist on the phone (like Appstore) Therefore altogether… Support of political leaders Multi MNOs Transport + Payment + Community services + Distribution / Loyalty + Tourism + Museum + … Need common set of OPEN standards: Global Platform Technical specifications for interfacing with MNOs For transport, full set of common functional & technical specifications to insure interoperability and compliance with transit authorities expectation Calypso operating system for transport application – Java applet hosted in SIM

16. 16 Questions to address before larger roll out In the Nice trial, the transport application is not so easy to download: - can easily be improved contactless existing terminals don't comply everywhere in France to international standards : 14 443 A and B - up-grading of the terminals is necessary Need of a significant number of phones with NFC technology - only one model in the Nice trial last year: - more models expected this year speed of transaction not so good as speed of usual smart- cards: - could only be a problem in dense areas if the solution is used by a large proportion of travelers business model : need of a win-win game for all stakeholders

17. 17 Verbatim « Using transport with mobile is outstanding because you always have it in your bag» « I don’t need anymore to queue at tram stop to buy ticket – I’m saving time » « You tap you go » « I’ts really useful, you can take the bus without having money on you » « No need to search your tickets » « To know when is the next bus is useful when you come back late, instead of waiting outside 20 minutes for the next bus » « When you know if the tram is far away or not, you know if you need to speed up or if you have time to stop at the bakery » « When I’m getting out of the bus, I read the tag to have the local map, the news, the exhibition around, … »

18. 18 Why mobile phones in transit ? Customers : - information and ticketing in a single media - no need to queue in line to buy fare rights Transit authorities /operators - no need to issue expensive limited use fare media to occasional travelers - card issuance burden transferred to others - cost shared between all stakeholders Mobile network operators - acquire new customers - new revenue streams with fees - transit as a killer usage to increase customers' contactless spending

19. 19 Mobile phones... and other media After the Nice trial: Other trials to be launched in 2011 by 9 other french cities Other media: - Interoperable cards issued by transit operators - contactless bank cards An “universal” solution ( mastercard, visa...) No need to download an application This range of solutions is an advantage for transit authorities

20. www.developpement-durable.gouv.fr Ministère de l'Écologie, du Développement durable, des Transports et du Logement thank you for your attention bernard.schwob@developpement-durable.gouv.fr