1. © Blue Pie Productions 2006 Mobile Production and Distribution Services Mobile Production and Distribution Services

2. © Blue Pie Productions 2006 What is Mobile Content?  SMS Contests, polls, voting, and text games  Wallpapers, screensavers and images  Audio clips, music, ring tones, real tones  Video and animation clips  Mobile video games All created specifically for use and distribution on the mobile phone as an entertainment product or advertising tool. What can it do for you?  Create new revenue opportunities using existing or newly created content assets  Increase customer retention through interaction and entertainment  Enable highly targeted marketing for future content or advertising campaigns using the mobile phone Mobile Production and Distribution

3. © Blue Pie Productions 2006 Why Mobile?  Over One and a half Billion people in the world carry a mobile phone  Mobile content market expected to exceed $40 Bn by 2010  Coveted youth market are early adopters of mobile services, spending up to 15% of their income or pocket money on mobile content and services  All major entertainment companies are creating a mobile division, demonstrating the perceived potential of this growing market  The mobile phone is more or less always on, and always with its owner  Cost efficient medium for mobile content, marketing and advertising

4. © Blue Pie Productions 2006 Leading users of the Mobile Phone  Communication - 97% of all handsets are SMS/text capable - Over 3 billion text messages sent per month in US alone.  Personalization Ringtones and RealTones - 144 million ringtones sold in 2004 - Global Ringtone sales hit $4 BN US Wallpapers - 13 million downloaded images in the US August 2005  Entertainment - Global video game downloads brought $1.34 BN US in 2004 - 32 million video games downloaded in 2005 in US  Accessing news and information - 90% of all handsets have built-in web browsers - Over 46 million subscribers in US used the mobile web in August 2005

5. © Blue Pie Productions 2006 Who uses mobile content and why?  Content Companies To extend their brand by creating content such as ring tones, real tones, mobile video clips, video games, contests and promotions for new revenue opportunities  Brands To create interactive marketing and advertising campaigns using entertainment content that increase return on investment and develop more direct relationships to the consumer. Such content often includes digital coupons, branded entertainment and mobile contests, polls and games.  Clubs and Organizations (ex: sports teams) To develop stronger relationships and interactivity with fans and club sponsors with mobile subscription offers and access to mobile content such as logos, real time game scores, news, and video clips.

6. © Blue Pie Productions 2006 What will Blue Pie do for you?  Blue Pie will develop a mobile strategy and then create some mobile content concepts for your company/brand/content.  Content will be formatted for delivery to multiple mobile phone types, platforms and networks  AMUSE will work with you to develop integrate the promotion of your mobile content into your regular marketing and advertising activities  Global distribution can be provided through a combination of proprietary channels and partners like web portals, content aggregators, mobile portals and mobile operators in conjunction with your own website  Delivery and billing is managed by AMUSE with consolidated billing and reporting for all content delivered or sold  Collection and disbursement is handled by Fintage House and distributed to parties according to agreed upon revenue splits

7. © Blue Pie Productions 2006 Mobile Content Types and Costs  SMS Voting, Polls, Contests, Games, Campaigns  Audio Content – Ring Tones (monophonic and polyphonic), Real Tones, Music and Non-Music Audio Content  Video Content – Video Clips, Animated Clips  Video Games – J2ME, Symbian, BREW Basic Costs -Content Creation -Content Conversion -Content Delivery Costs vary based on complexity of content, volume of content, number of territories to be reached, technical applications required, Short Codes required, and involvement in marketing and promotion.

8. © Blue Pie Productions 2006 Blue Pie’s Global Distribution Network  Client Web and Mobile Store  Web Portals  Mobile Aggregators  Mobile Carriers (Direct)  Platform Providers  Applications Providers  3 rd Party Branded Sites

9. © Blue Pie Productions 2006 A Sample of some of our Retailers…

10. © Blue Pie Productions 2006 Return on Investment Revenue Share Example; (Assuming $1 PSMS fee per text message) 3 SMS Messages Sent per user Gross revenue= $3 Local Taxes (TBD)*= $.30 Teleco Charges**= $1.20 Transaction Fee= $0.25 Amuse Ent 15%= $0.45 Net Revenue = $0.80 Assume 500,000 Individual Sign-Ups Net Revenue to Marketer $500,000 Estimated Program Costs***$15,000 (mobile only) * Some territories do not yet have a local tax on digital content. ** Carrier charges can vary from 9% to 70% depending on carrier and country. *** Costs for mobile strategy, content, campaign creation, connectivity. Does not include marketing. Return on Investment from the following:  Premium SMS and MMS Messaging  Content Sales  Subscriptions Example: Mobile Contest for a New Film User enters contest by sending a code to FILM on their mobile phone. Entry is confirmed and a skill testing question is sent to the user. User replies to question to finalize their entry. Contest is marketed in conjunction with the film’s regular marketing activities such as radio ads, posters, film website, and in collaboration with the local distributors. The contest Provides a cost effective way to: Build an audience for the film prior to its release Establish direct contact with the consumer Earn income from the messages sent Increase ticket and DVD sales

11. © Blue Pie Productions 2006 Why use Blue Pie ?  Pioneers in mobile content, digital distribution, content production and distribution with global partners like AMUSE Entertainment.  Experienced in text, image, audio, video, animation and video games for mobile.  Able to provide content production, distribution, delivery and consolidated billing applications to clients in an end-to-end solution.  Large global web and mobile distribution network.  Members of AIR, ARIA, MAIX, APRA, PPCA, FINTAGE HOUSE and PPL UK.  Consolidated reporting on all global transactions on SMS and MMS messaging and content downloads.  Trusted third party collections agency collects all global revenues to ensure proper allocations of payments and revenues.  Experience with integrated content delivered through web, television, film and mobile phone with HBO, ShowTime, MTV, Comedy Central, CBS, PBS, A&E, Bravo, Fox, Playboy, National Lampoon and Warner Bros.  Experience developing integrated marketing campaigns and optimizing return on investment.  Shared customer data for use in future content or advertising campaigns using the mobile phone. And… we know our stuff and we’re fun to work with!

12. © Blue Pie Productions 2006 Leap into the future with Blue Pie… Thank you… Damien Reilly CEO and Founder Blue Pie Productions +612 9310 0155 damien@bluepie.com.au