1. GS1 Capabilities Overview for HL7 Mobile Health Group -12 Sept. 2012 -Baltimore, MD (USA)

2. © 2012 GS1 2 Topics Who is GS1? What is GS1 doing in Healthcare? What is GS1 doing in Mobile Commerce/B2C? GS1 B2C Trusted Source of Data Discuss potential for collaboration

3. Who is GS1?

4. © 2012 GS1 4 A need for global standards... What happens when there aren’t global standards? Inefficiencies Increased risk Lost opportunities

5. © 2012 GS1 5... to meet the needs of the supply chains in different sectors in Retail & Consumer Goods in Healthcare in Transport & Logistics and more... Efficiency Safety Collaboration Sustainability

6. © 2012 GS1 6 GS1: The Global Language of Business GS1 is a neutral not-for-profit organisation driven by its users, that facilitates collaboration amongst trading partners, to create more efficient, safer and sustainable value chains through global standards.

7. © 2012 GS1 7 GS1: A global system of standards

8. © 2012 GS1 8 GS1 brings together companies representing all parts of the supply chain GS1: Bringing companies together Manufacturers, distributors, retailers, hospitals, transporters, customs organisations, software developers, local and international regulatory authorities, and more work together under our leadership to create, implement and use standards

9. © 2012 GS1 9 Industries using GS1 standards Agriculture Alcohol Beverages Apparel Audio / Video Automotive Chemicals Computer Hardware and Software Cosmetics and Fragrances Electrical Supplies and Equipment Electronics Financial Services - Banking Food and Beverage Foodservice Fresh Meats, Poultry, Seafood Deli Furniture General Merchandise Hobbies and Crafts Home Accessories Home Furnishings Home Improvement / DIY Jewelry Lawn and Garden Maintenance Repair and Operations Medical devices Medical instruments Nutrition Pet Foods and Supplies Produce Pharmaceuticals Public Sector / Government Publishing Raw Materials Shoes Sporting Goods Telecommunications Toys and Games

10. © 2012 GS1 10 Global reach, local presence 111 Member Organisations Close to 2 million member companies 150 countries served 2,000 people helping us

11. © 2012 GS1 11 Some of the world’s best-known companies sit on our Board...just to name a few!

12. What is GS1 doing in Healthcare?

13. © 2012 GS1 13 Transforming the Heathcare Supply Chain Process to Improve Patient Safety and Care GS1 Healthcare: Helping the right patient get the right medicine at the right dose in the right route at the right time. We bring together hospitals, pharmaceutical companies, medical device manufacturers, distributors, associations, regulators, logistic providers, and more to develop standards that will help improve patient safety and increase supply chain efficiency.

14. © 2012 GS1 14 The healthcare supply chain needs global standards Medication errors result in additional treatments, disabilities and even loss of life Counterfeiting is an increasing global threat Traceability from manufacturer to patient is problematic Product recalls can be difficult to manage, in particular for healthcare providers Manual interventions in the healthcare supply chain decrease its efficiency and accuracy

15. © 2012 GS1 15 GS1 Standards in action across the entire Healthcare supply chain Manufacturer Distributor, wholesaler, GPO, … Patient Healthcare provider Transport provider Automatic verification in dispensing & administration processes reducing medical errors More accurate and efficient supply chain management Enabling traceability & authentication (counterfeiting, product recalls, etc.) Enabling regulatory compliance Improved production, packaging & supply processes Improving patient safety and supply chain efficiency Simplification and accuracy improvement in distribution processes

16. © 2012 GS1 16 GS1 and Joint Initiative Council (JIC) in Healthcare International Organisation for Standardization European Committee for Standardization Health Level 7 international International Society for Blood Transfusion International Health Terminology SDO International Society for Quality in Healthcare European Association of Hospital Pharmacists European Association of Medical Device manufacturer Clinical Data Interchange Standards Consortium World Customs Organization World Health Organization

17. © 2012 GS1 17 GS1 Healthcare – Current Initiatives AIDC Application Standards for 90% of medical products AIDC Application Standards for small instruments Healthcare extension in next GDSN release Global Traceability Standards developed for Healthcare Though our work on standards development continues, a set of global standards is already available:

18. © 2012 GS1 18 GS1 Australia recently demonstrated the value of GS1 standards to the Australian pharmaceutical and health supply chain, which is still a mainly paper-based system with manual processing. Seeing an opportunity, a group of proactive and leading Australian health sector companies banded together to participate in a project which successfully demonstrated the concepts of e-commerce using GS1 standards and GS1 guidelines in the areas of ordering, processing, picking, packing, dispatch and receipt of goods. Did you know?

19. © 2012 GS1 19 Did you know? Read about a dozen different real-world deployments of GS1 standards in the healthcare sector across the world: USA, China, Australia, France, UK, Japan, Switzerland, Canada, Germany, Spain… http://www.gs1.org/healthcare

20. Business-to-Consumer (B2C) Digital product information Consumers can Trust

21. © 2012 GS1 21 Why is GS1 involved in MobileCom Standards focus: how can existing standards for barcodes, RFID and data be leveraged for mobile Big picture: platform to express needs of retail supply chain to mobile industry and to encourage innovation GS1 Mobile Group gathers all stakeholder to work on these two areas

22. © 2012 GS1 22 GS1 MobileCom vision All consumers have access to trusted product information and related services via their mobile phones. All stakeholders use GS1 standards to make this possible and so ensure interoperable, scalable and cost-effective applications. In general, collaborative Mobile Commerce applications are enabled by an open infrastructure.

23. © 2012 GS1 23 Mobile Commerce Applications where GS1 can help Extended Packaging Digital Content Purchase & Delivery Digital Coupons Authentication Re-ordering (Mobile EDI) Mobile Self-scanning

24. © 2012 GS1 24 What is Extended Packaging? Consumer/Product Mobile phone Brand/Retailer Key concept: Consumers access to trusted product information or related services via their mobile phone A consumer has a question about a product they are buying. They use their mobile phone to interact with the pack. They receive the answer from a trusted source

25. © 2012 GS1 25 Challenges for Extended Packaging Lack of global standards for keys and data carriers Lack of easy access to information Lack of trusted product data Confusing for consumers Complex and costly for brands, retailers and solution providers

26. © 2012 GS1 26

27. © 2012 GS1 27 Should consumers trust digital product information? 27 Research showed 20% of available digital product information is WRONG

28. © 2012 GS1 28 Would you trust any information for your family? 28 Image from Onespot Allergy article

29. © 2012 GS1 29 How to get accurate info to consumers  Brands and Retailers: high quality digital information  Third-party “apps”: Digital information often missing or incorrect. Price comparison Health & Wellness Ethical consumption Environmental buying

30. © 2012 GS1 30 How do consumers react?  Consumer survey undertaken - 7 countries, 1000 representative sample in each country - “what do consumers want” 30 73% of consumers consider it important that product information is trustworthy 38% of consumers would not purchase the product if they did not trust the product information displayed about it on their mobile phone 37% of consumers would never use an app again if it contained incorrect product information 28% consumers would never use an app again if it contained no product information

31. © 2012 GS1 31 GS1 B2C Trusted Source of Data (TSD) GS1 aims to become the trusted source of data to support the communication of authentic product data provided by brand owners to consumers/shoppers, retailers and internet application providers using internet and mobile devices. 31

32. © 2012 GS1 32 B2C TSD – Project Overview  The vision of the B2C project is that:  Brand-owners can share relevant product information easily, thus building trust with consumers.  Internet application providers (IAPs) can ensure they are delivering authentic data.  Consumers can feel confident that the digital product information they access is accurate, no matter how or where they shop  8 countries participating  5 core attributes and 19 nutritional attributes

33. © 2012 GS1 33 Pilot Overview 33 Basic Product Information: Product Name, Brand Owner Name, Product Description, Product Image, Product URL Nutritional Product Information: Vitamins, Calcium, Iron, Proteins, Calories – Energy, Carbohydrates, Fat, Cholesterol, Sodium, Serving Size, and Servings Per Container Focus on Phase 1!

34. © 2012 GS1 34 Brand-Owner target product categories Pre-packaged food products with uniform nutrition information : Beverages Chilled Food Frozen Packaged Snacks Shelf Stable Bakery Biscuits Shelf Stable Other Edibles

35. © 2012 GS1 35 Phase 1 Global Pilot  Countries: 8  Participating Brands: 30+  Products: 900+  Aggregators: 5  Applications: 5 35

36. © 2012 GS1 36 Stakeholders  Project is a joint initiative with the Consumer Goods Forum (TCGF)  Many brands and application providers participate in different forums: B2C Board, B2C Information Needs Group, TSD Standards WG, regional work groups. Brands (incl. retail private label)Solution and Application Providers

37. © 2012 GS1 37 TSD Framework Standards 37 Leverage GDSN

38. © 2012 GS1 38 Next Steps  Phase 1  From May 2012 - Local services in multiple countries  From July 2012 - Prototype Global Service (interoperability) in some of the 8 pilot countries  From Jan 2013 - Full Production (global interoperability)  Phase 2  Country expansion into 2nd wave of countries (6 new by June 2013)  Company expansion of other categories – core attributes only  Agree new attributes with CGF sub-group 38

39. © 2012 GS1 39 References  GS1 CapGemini Beyond the Label ReportGS1 CapGemini Beyond the Label Report  GS1 B2C TSD Pilot Report GS1 B2C TSD Pilot Report  GS1-TCGF B2C Information Needs Group (BING) GS1-TCGF B2C Information Needs Group (BING)  GS1 B2C TSD Mission Specific Work Group (Standards) GS1 B2C TSD Mission Specific Work Group (Standards) 39

40. © 2012 GS1 40 For more information: www.gs1.org

41. © 2012 GS1 41 Is there potential for GS1 collaboration with HL7 Mobile Health WG?

42. Contact Details Cameron Green GS1 Global Office Avenue Louise 326/10 B-1050 Brussels, Belgium W www.gs1.orgwww.gs1.org T + 1 609 557 4570 E cameron.green@gs1.org