2. בסד Safety Bolts for Web Doors.™ 1 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. RESEARCH CONSULTING Entrepreneurial Computer Science Yonah Alexandre Bronstein, PhD alex_bronstein@ieee.org Session 1

3. בסד Safety Bolts for Web Doors.™ 2 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Session Outline 1.Meta Stuff (about the class) 2.Overall Flow of a Start-Up (per G. Kawasaki) 3.Chapter 1: Art of Starting (diving in) 4.“The Project”…(rules & brainstorm)

4. בסד Safety Bolts for Web Doors.™ 3 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Meta Stuff: Class Goal? Increase your effectiveness at building a function: ƒ ƒ:CS  C$ And avoiding the more common function: ƒ 0 :CS  0$ Therefore I’m here as a Consultant for your Start-Up…

5. בסד Safety Bolts for Web Doors.™ 4 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Meta Stuff: Class Deal I bring: 10 years bringing ASTAV from Birth to 1000+ paying users of our Identity Fraud Protection technology 6 years in 3 other Silicon Valley start-ups BS in Math, MS and PhD in CompSci, from Stanford University 1 st Windows NT port to DEC 1 st Windows NT port to DEC25 years in Silicon Valley (incl. 1 st Windows NT port to DEC…)1 st Windows NT port to DEC You bring: Technological Freshness (from #1 technical place in the world…) Dreams Enthusiasm/ENERGY!

6. בסד Safety Bolts for Web Doors.™ 5 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Meta Stuff: Readings Main course textbook: Guy Kawasaki, "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything", Portfolio, 2004. Available at: http://www.amazon.com/Art-Start-Time-Tested-Battle-Hardened- Starting/dp/1591840562 Optional counterpoint: David Packard, "The HP Way: How Bill Hewlett and I Built Our Company", any edition. Available at: http://www.amazon.com/HP-Way-Hewlett-Business- Essentials/dp/0060845791s

7. בסד Safety Bolts for Web Doors.™ 6 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Meta Stuff: Homework Homework: each chapter in “The Art of the Start” is expected to have been read before the corresponding session (the more you know of the basics, the more I can go into details…) “The Project” will be a (toy) start-up, with Kawasaki’s recommended PowerPoint & Doc, and which will remain owned by the student, to pursue as they wish… (MID-TERM grade given to get everyone started early, and expectations set right…)

8. בסד Safety Bolts for Web Doors.™ 7 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Meta Stuff: Grading 20% class participation (I need to stay awake too…) 80% project: –PowerPoint Pitch (and how much $$ it raises at the Virtual VC Final…) –Executive Summary Doc –Real-World Interactions/Progress –Overall Effort (what you put in is what you get out) …if your “toy start-up” gets FUNDED  100/100 (note: OPM $$ required…)

9. בסד Safety Bolts for Web Doors.™ 8 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Overall Flow: Why? “The End is Wedged in the Beginning” An architect has a Vision of the final Form & Function of a building before they start drawing the Blueprint/Plan... Therefore Overall View of the Startup Lifecycle tells you: “Where are we going?” “Where are we now?”

10. בסד Safety Bolts for Web Doors.™ 9 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Overall Flow: Lifecycle 1.CAUSATION (seed / theorem) Chapter 1: Art of Starting 2.ARTICULATION (planting / writing the formula) Chapter 2, 3 & 4: Art of Positioning, Pitching, Writing a Business Plan 3.ACTIVATION (watering seedling / base case: n = 1) Chapter 5, 6 & 7: Art of Bootstrapping, Recruiting, Raising Capital 4.PROLIFERATION (grow tree / recurse: n  n+1) Chapter 8, 9 & 10: Art of Partnering, Branding, Rain Making 5.OBLIGATION (share the harvest) Chapter 11: Art of being a Mensch

11. בסד Safety Bolts for Web Doors.™ 10 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Overall Flow: Who should Do it? DOING is key (different from thinking, understanding, explaining, talking) Kawasaki: “being an Entrepreneur is a state of mind” (wanting to change the world) Disagree: it’s a state of emotion (almost everyone wants to change the world, rather there must exist TRUST that one CAN change the world) EQ [Daniel Goleman] / AQ [Paul G. Stoltz] rather than IQ

12. בסד Safety Bolts for Web Doors.™ 11 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Overall Flow: CS Angle? Turing machines are UNIVERSAL (maximally broad applications) CS evolves recursively hence quickly (constant opportunity for new entrants) Simple to deploy world-wide (large $$$ return potential) Cheap to proto (software) / design & patent (hardware) (small initial $ required)

13. בסד Safety Bolts for Web Doors.™ 12 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Ch.1: Meaning What GOOD will your organization do? (little to read/do “outside” & lots of “inner” asking)

14. בסד Safety Bolts for Web Doors.™ 13 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Ch.1: Mantra /Tag Line Mantra: 2 to 5 words Mission to inspire Workers (Repeat to inspire, energize, re-energize, re-energize, re-energize, …) Tag Line: 2 to 5 words Suggestion to Customers, as to how/why use your product/service (Repeat to impress, impress, impress, …) Examples: –Nike: “Authentic athletic performance” / “Just Do It.” –ASTAV: “Making cyberspace a humane place” / “Safety Bolts for Web Doors” E-motion!

15. בסד Safety Bolts for Web Doors.™ 14 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Ch.1: Real World Examples What do you think is the Meaning/Mantra in: HP MSFT Google Yahoo! Compare: Wall Street Journal (Tech section) June 9,08 report on “All Things Digital”, D6.AllThingsD.com

16. בסד Safety Bolts for Web Doors.™ 15 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. The Project Definition Process Let’s START!

17. בסד Safety Bolts for Web Doors.™ 16 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Q & A ? Making cyberspace a humane place. SM Thank you. Next session? “The Art of the Start”: read Chapter 1 “The Project”: define & hand-in: Meaning & Mantra Team