1. Forms and Conventions In what ways does your magazine use, develop or challenge forms and conventions of real music magazines? For this part of the evaluation I placed my magazine against the VIBE magazine I had brought for the analysis of front covers, DPS and contents page. Doing this helped me check if I had used the same forms and conventions of a real music magazine for example with my masthead I have placed it on the top as well as teasers I placed it on the right hand side also I placed the barcode at the bottom right hand corner. The contents does follows some aspects of forms and convention. The picture on the other hand doesn't because it is a mid close up shot, however from looking at over music magazines they use a mid shot so it does follow typical. The contents page has a list of feature articles that the magazine will have inside the magazine but doesn't have and editors note however the name of the model is mentioned.

2. Representational Issues How does your magazine represent particular social groups? The magazine I have created represents a black social group, mainly males particularly young youths as of now but this is something I would like to change. For my front cover I have chosen a young black male who is wearing up-to-date fashionable clothing. The image talk connotatively as they already show she is a young black male rapper. Also since the clothing is very fashionable my target audience will definitely know about this causing them to buy more of these clothing.

3. My magazine will be sent to IPC Media who are UK establishment It will be sent to IPC because they are with many brands and sell millions magazines a year, so already my magazine will get some sort of advertisement. then I will go on to send my magazines to a range of institutions such as WH Smith, Asda, Tesco and more. WH Smith are a British retailer best known for selling books, magazines, newspapers and other entertainment products. Institutions What kind of institution might distribute your magazine and why?

4. Target Audience Who would be the target audience for your magazine? For the target audience of my hip hop music magazine I would have to relate it back to ethnicity this would be black male or female aged 16 – 24s. Also Urban dwellers, working their way to the middle. But since my magazine is for commercial uses it relates to a wider range of audiences I would say it targets other classes not just the typical ethnic minority although The ethnicity is versatile but still mainly black. The magazine would target an older audience if I had used an older or more mature looking model however its mainly teens who listen to this genre which is why I used a model of a younger age.

5. While making my magazine I knew I would have to use a male from the ethnic group because my genre is dominated by this group. I took this into account and used a black male as my front cover and contents page model. Doing this helped me address and attract my audience. I also made a questionnaire which I gave to 10 people five females and five males. within the questionnaire it consisted of important questions such. This helped me because I took all of the answers into account and made some articles about music updates, interviews, upcoming tours and more. Addressing the readership How did you attract / address your audience?

6. Technical/Construction Issues What have you learnt about technologies from the process of constructing your magazine? (software, photography etc) Firstly that If you want your magazine to look professional you may have to invest in Photoshop as that's what the professional use to construct their magazine During the first task which was to create the school magazine I didn't have Photoshop this made my school magazine look very un professional and made my image look pixilated. So I decided to download Photoshop This helped me make the affects to the masthead. Using Photoshop was hard as I have never used it before, but as I spent time with it and fiddled around I had gotten used to it. Photography was a challenge in both tasks but harder in the main task as some of my models were unreliable with the time I had set to take pictures of them.

7. Comparisons between prelim and main tasks Looking back to your school magazine cover, what do you feel you have learnt between creating that and creating your music magazine? How did the school magazine task help The school magazine helped me because it helped me with my photography skills although the final product looked very unprofessional I still gained skills need for my music magazine these were from different types of camera angels ect. My constructions skills have improved a lot. In the school magazine I used publisher to make it, But for my actual music magazine I have used a more advanced software Photoshop CS4 that I got from the adobe website as a trail.