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© 2011, National Association of Health Underwriters www.nahu.org By the Numbers In March, NAHU received more than 500 press hits. In February, NAHU received.

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Presentation on theme: "© 2011, National Association of Health Underwriters www.nahu.org By the Numbers In March, NAHU received more than 500 press hits. In February, NAHU received."— Presentation transcript:

1 © 2011, National Association of Health Underwriters www.nahu.org By the Numbers In March, NAHU received more than 500 press hits. In February, NAHU received more than 540 press hits. So far in 2015, NAHU has received 1,368 press hits. In 2014, NAHU received more than 7,600 press hits. *NAHU has a Media Hit Report that tracks nationwide press hits by each state and displays in detail what media coverage we’ve received by month. Review our archive to see what monthly articles mentions NAHU and its chapters.Media Hit Report

2 © 2011, National Association of Health Underwriters www.nahu.org March in Print Media “Agents understand business necessity can sometimes drive a need for a material change…In all other cases, under AB 1163 as introduced, a change desired by the carrier can take effect as soon as proper notice is given under the terms of the bill,” Patrick Burns, president of the California Association of Health Underwriters said. "I think the Obama administration greatly overestimated the American (public's) ability to comply with all of these Affordable Care Act issues," Kelly Fristoe, a health underwriter with Financial Partners in Wichita Falls said. "We still have people who just don't know. They don't know what the rules are." The Texas Association of Health Underwriters (TAHU) strongly urges individual taxpayers to consult with a professional health insurance agent in addition to their tax professional to make sure taxpayers are in compliance with the new Affordable Care Act health coverage provisions impacting 2014 tax returns. [Mark] Gaunya has served as the National Chair of the Healthcare Cost & Quality Transparency Taskforce for NAHU and, in 2013, he was appointed to the Legislative Council to continue that work. He has also served as President of the Massachusetts Association of Health Underwriters from 2009-2013 (MassAHU)

3 © 2011, National Association of Health Underwriters www.nahu.org March Sound Bytes

4 © 2011, National Association of Health Underwriters www.nahu.org Popular March Social Media Posts Twitter Facebook

5 © 2011, National Association of Health Underwriters www.nahu.org Importance of Media Coverage We often send these clips to policymakers to alert them of the issues we are facing. The more high-profile media coverage we received, the more attention policymakers will pay to our issues. Media placement means an increased understanding of the issues in the public, both inside and outside the industry. Media attention increases NAHU name recognition and branding. We do not pay for our media placements. All coverage received by our members is free business promotion, which promotes NAHU members as subject-matter experts. Good information and solid sound bytes provided by an NAHU member means other reporters will want to use that member as a resource.


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