1. Ministry of Education Business Studies School Board Training Sessions Curriculum Policy Documents Revisions of Curriculum – BMI and BMX - Natalie Gerster, TVDSB - May 2006

2. The Process Examine board feedback – the good, bad, ugly For new marketing and new-to-marketing teachers Identify overlap and redundancy – reduce number of expectations to allow increased application Consider feedback from businesses/trades/colleges/universities Consider Destinations and Pathways Relate to Student profile – Age appropriate – Skill level – Experience – Region – Access to resources to support curriculum – Hands on learning

3. Change in Course Titles Alphabetic placement in school calendars ‘Marketing’ MARKETING Relevance to today’s secondary student

4. BMI Current Title Introduction to Marketing Revision Title Marketing: Goods, Services, Events

5. Event Marketing Goal to relate to students’ interests Traditionally - product = goods and services Additional focus – events and ideas Event and idea marketing connection with Entrepreneurial Studies

6. BMI Current 5 units 15 overall expectations 67 specific expectations Revised 4 strands 16 overall expectations 59 specific expectations

7. BMI Current Unit 5 – Career Opportunities 2 overall expectations 9 specific expectations Revised Part of Strand: Trends in Marketing 3 specific expectations

8. BMI Current Marketing Fundamentals The Marketing Plan The Marketing Mix Trends in Marketing Marketing Career Opportunities Revised Marketing Fundamentals The Marketing Mix Trends in Marketing The Marketing Plan

9. Revisions to BMI Strand Marketing Fundamentals - Marketing concepts - Consumers and competition - Market Research Revisions: Marketing Fundamentals - The Marketing Process - Consumers and Competition - Marketing Research - Not-for-Profit Marketing - Global Marketing BTA 3O: Revised Digital Literacy Productivity Software Business Communications E-Business Information and Communication Technology Ethics and Issues

10. Revisions to BMI Strand The Marketing Plan - Marketing Plan Process - Marketing Plan Revisions: The Marketing Mix - Products: Goods, Services, and Events - Price - Place - Promotion Note: Marketing Plan Strand moved – not deleted

11. Revisions to BMI Strand The Marketing Mix - Product Positioning - Product Pricing - Product Distribution - Product Promotion Revisions: Trends in Marketing - Information Technology in Marketng - Issues, Ethics, and Social Responsibility in Marketing - International Markets - Career Paths in Marketing

12. Revisions to BMI Strand Trends in Marketing - Information Technology in Marketing - Issues in Marketing - International Marketing and the Global Marketplace - Not-for-Profit Marketing Revisions: The Marketing Plan - The Process - The Development - The Analysis

13. Revisions to BMI Strand Marketing Career Opportunities - Career Paths in Marketing - Employability Skills Revision: - No separate strand for careers in marketing - Included in Marketing Trends strand

14. BMI Current K – 35 expectations I/T - 18 C - 16 A - 13 Revision K – 32 expectations I/T - 10 C - 22 A - 10

15. BMI – summary of revisions Reduced number of expectations Numerous examples – suggestions Increased use of technology More hands-on activities – communications and applications Direct appeal to clientele Chronological approach Culminating activity – The Marketing Plan

16. BMX Current Title Introduction to Retail and Services Marketing Revision Title Marketing: Retail and Service

17. BMX Current 5 units 16 overall expectations 68 specific expectations Revisions 4 strands 14 overall expectations 51 specific expectations

18. BMX Current The Marketing Process Elements of Retail and Services Marketing Retail Systems and Operations Career Opportunities in Retail and Service Businesses Revisions Marketing Fundamentals Trends in Retail and Service Marketing Retail and Service Operations Marketing for Success in the Retail and Service Sectors

19. Revisions to BMX Strand Today’s Retail Environment - Today’s Retail Marketing Environment - Retail Marketing - Globalization - Economic Systems - Culminating Activity Competition - Personal Portfolio Revisions: Marketing Fundamentals - The Marketing Mix - Consumers - Competition - The Buying and Selling Processes

20. Revisions to BMX Strand Retail and Services Marketing is for You - Range of Careers - Skills - Finding the Right Fit - Getting Ready for an Interview Revisions: Trends in Retail and Service Marketing - Information Technology - Types of Business - Issues, Ethics, and the Environment - Global Trends

21. Revisions to BMX Strand The Product - Types of Retailers and Product Classification - Determining Price - Buying, Handling, and Inventory Management - Distribution - Choosing a Location - Personal Portfolio Revisions: Retail and Service Operations - Inventory Control Methods - Merchandise and Service Presentation - Human Resources in Retailing and Service

22. Revisions to BMX Strand Elements of Selling - Promoting Retail Sales - Personal Selling and Customer Service - Visual Display and Store Design - Personal Portfolio Revisions: Marketing for Success in the Retail and Service Sectors - Customer Service - Personal Selling - Career Search Strategies and Employment Opportunities

23. Revisions to BMX Strand Knowing the Consumer - Importance of Marketing Research - Understanding the Retail Customer - What is happening today in the Retail Market Place and where are you going? - Personal Portfolio Revisions: - Expectations included in other strands - Less repetition/redundancy

24. BMX Current K – 42 expectations I/T – 18 C - 12 A - 10 Revised Revisions K – 30 expectations I/T - 13 C - 15 A – 7

25. BMX – summary of revisions Reduced number of expectations Less repetition/redundancy Numerous examples – suggestions Increased use of technology More hands-on activities – communications and applications Appeal to “retail savvy” students