1. Overview of The American Business Model ©2006, Edward S. Balian, Ph.D. All Rights Reserved. esbalian@gmail.com Catalog Module 05.03.06 Excerpted from the texts: 77 Lessons in Leadership by E.S. Balian ©2006 and The Graduate Research Guidebook by E.S. Balian ©1992.

2. Building Blocks for the American Business Model Leadership Management Information Technology Sales and Marketing Production-Service Management Human Resources Business Law and Ethics Accounting Principles Business Research

3. What this Model Is…and What it Is NOT Very basic introduction/overview Each “building block” or component is its own advanced degree This presentation stresses the coordination, cooperation, synergy and balance necessary across the components Gives broad definitions and guidelines that help separate elements from each other, but there are no “hard partitions”

4. Leadership What is it ? How is it different from “Management”? Who are the great LEADERS in our time? What made them great? Your own personal LEADERSHIP abilities?

5. Leadership Components VISION Entrepreneurship/Intrepreneurship Strategic (long-range) planning SWOT Analysis (optionally using a Multi- Stage Delphi Technique) Business Plan

6. Management What is MANAGEMENT? Are all great leaders great managers? Are all great managers great leaders? P-O-L-C Your own personal management skills

7. Information Technology As a “Management Tool” for communication throughout the organization Works with all departments for coordinated communications system

8. Sales and Marketing Define SALES Define MARKETING The FOUR P’s “Marketing makes the phone ring---Sales makes the deal” A Marketing Plan and its Components Market Research

9. Production/Service Management Operations Research TQM Quality Policy Manual SPC ISO-9000 Six-Sigma Purpose of the quality system?

10. Human Resources Legal aspects (local, State, Federal, International) Hiring/Dismissing Matching people to positions, OR Matching positions to people Benefits direction

11. Legal Considerations UCC Contract Law Agency/Employment Intellectual Property Copyright Trademark Patent

12. Ethical Considerations Competitive practices Accounting practices Personnel practices Corporate spying Office Internet policies Current case studies in legal and ethical considerations (discussion of examples from current events: accounting fraud; outsourcing jobs, Internet monitoring of employees, etc.)

13. Accounting Practices Standard Practices Profit and Loss Balance Sheet Cash Flow Net Worth “Managerial” Accounting

14. The Role for Research Evaluating the past, present and future Evaluating current conditions, products, quality, customers Forecasting future events, short-term or long-term

15. So, How and Where Does “Research” Fit Into Management? Some selected examples… Business Component (across->>) Sales and Marketing Human Resources Management and Production Management Accounting Practices Research Component (across->>) Market Research Surveys Focus Groups Sales Projections HR testing Job performance reviews Operations Research Methodologies ISO-9000 TQM FMEA’s Fiscal forecasting, including: Sales Expenses ROI Quarterly earnings Net worth

16. A QUICK RE-CAP OF THIS MODULE: Leadership: The Road Map Ahead Management: Making it all work together Sales & Marketing: Steak and the Sizzle! Production Management: Getting it Done Operations Research: Getting it Done Right Human Resources: Who does what? Accounting: Who’s counting and how? Ethical and Legal: Fair, just and within the law? Information Technology: Data & Communication REMEMBER: No “hard” partitions should exist between these components (but they do in the real world)!

17. A 10-Question Self-Assessment for this Module Complete your short answer to each question (see Blackboard email for the questions); submit within 24 hours to esbalian@gmail.com or via Blackboard or in class, as announced. esbalian@gmail.com 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

18. Questions, Comments ?????? This concludes our current Module. THANK YOU for your attention and participation! Please feel free to contact me at: esbalian@gmail.com