1. Current Status of Social Technology at AIAA

2. Background 2

3. 3 Why? Objective  Collaboration and engagement to increase relevancy and brand loyalty Goal  Increased member and non-member participation Strategy  Build shared sense of community through online infrastructure Tactic  Develop and utilize user-oriented platforms to promote two-way communication with constituency online

4. How? Understand our audience and stakeholders ID value-add activities that increase AIAA relevance Define resources needed (tools and people) Develop strategies  Free vs. paid  Marketing  Staffing  Guidelines and policies  Content and schedule Metrics, tracking, and reporting 4

5. What? (1) Current social media usage  Twitter –@AIAA > 3K followers, @Astro_Sandy ~ 27K followers –Added twitter feed to homepage and event pages –Unique hashtags for all events –Twitter “boards” onsite at events (>850 unique tweets at Space)  Facebook –>10K “likes” –Regular posts about AIAA and industry news  LinkedIn –~4K members of AIAA group –Discussion content is initiated by members  Youtube and Flickr channels are also maintained  Added social sharing buttons to appropriate website content 5

6. What? (2) Other current technology utilization  Livestream –Plenary presentations from select events –41 live recordings archived at livestream.com/aiaa –86.5K total viewer minutes at Space 2012  Mobile apps –Conference app through S1 –Session chair report app – Aerospace America and other publications apps in development  Professional Development webinars –Started Sept 2012 –10 webinars with 200 participants  Electronic archives –7 Journals –313 ebooks, 7112 chapters –Technical papers 6

7. What? (3) Potential future initiatives  AIAA blog  Discussion forums and groups  Product ratings and reviews  Commenting  Tweetups and/or online hangouts  Polls and surveys  Online knowledgebase (wiki)  Your ideas! 7

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