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integrityexcellencepartnershiprespectinnovationfungenerosity www.travelingcoaches.com LegalSEC Security Awareness: Taking It From a Buzz Word to Something That Matters
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www.travelingcoaches.com Presenters Kenny Leckie – Traveling Coaches Senior Technology & Change Management Consultant Brian Donato – Vorys, Sater, Seymour and Pease LLP CIO and Security Officer Jason Preu – Lathrop & Gage LLP IT Security Manager
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www.travelingcoaches.com How To Get Through To The Masses Introductions & Agenda Review Audiencing Your Message Advocate v. Impediment Dealing With Resistance Wrap Up & Q&A
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www.travelingcoaches.com How To Reach The Masses
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Organizations don’t change. People within organizations change.
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HOW DO YOU REACH INDIVIDUALS?
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Inform, motivate, and engage users to win their buy-in.
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www.travelingcoaches.com Tips for Reaching The Masses Make It Contextually Relevant Use Current Events Know Your Audience Know Your Industry Know Yourself
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Audiencing Your Message Not all groups think the same.
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www.travelingcoaches.com Tips for Audiencing Your Message Know the various groups of people in your firm STORIES! …Not all stories are for all groups Who sends the message can be as important as the message itself No One Size Fits All
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www.travelingcoaches.com Advocate v. Impediment ADVOCATE: One that supports or promotes the interests of another. IMPEDIMENT: Something that makes it difficult to do or complete something
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www.travelingcoaches.com Advocate v. Impediment ACTIVITY
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www.travelingcoaches.com Tips for Being an Advocate Avoid Power Struggles Don’t Use Policies As A Weapon Don’t Use Fear (…unless necessary) Understand That Change Is Now Coming From A Different Place …The Middle!
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www.travelingcoaches.com Dealing With Resistance
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www.travelingcoaches.com Tips For Dealing With Resistance Don’t Say No …Make No a YES Know the WHY Know Your Escalation Path Again …Don’t Make It A Power Struggle
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www.travelingcoaches.com Communication Planning Summary and Q&A
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Thank you! www.travelingcoaches.com Kenny Leckie Senior Technology & Change Management Consultant kleckie@travelingcoaches.com www.twitter.com/keleckie www.linkedin.com/in/KennyLeckie
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