1. Post it! Using Social Media for Recruitment, Retention, and Community Building in French Programs Dr. Stephanie Schechner and Dr. Anne Bornschein Widener University

2. Benefits of Social Media Current (can be updated 24/7/365 regardless of location) Current (can be updated 24/7/365 regardless of location) User friendly (short learning curve) User friendly (short learning curve) Multimedia (photos, video, links, text) Multimedia (photos, video, links, text) Interactive Interactive Community Building Community Building

3. French at Widener Members Members Faculty Faculty Current French students Current French students French Club members French Club members Colleagues across the university Colleagues across the university Prospective students Prospective students Alumni Alumni Area French teachers Area French teachers Colleagues across the country Colleagues across the country Correspondent in France Correspondent in France

4. What we post Current events (France and the Francophone world) Current events (France and the Francophone world) Politics, economics, science and technology, healthcare, education, business….? Politics, economics, science and technology, healthcare, education, business….? Popular culture (music, films, television, video games, fashion, blogs) Popular culture (music, films, television, video games, fashion, blogs) Language learning resources Language learning resources Study abroad, internships, volunteer opportunities, and graduate programs Study abroad, internships, volunteer opportunities, and graduate programs Follow-ups on in-class material Follow-ups on in-class material Samples of student work Samples of student work On-campus events On-campus events Events and class trips in our region Events and class trips in our region Alumni profiles and updates Alumni profiles and updates Program news and announcements Program news and announcements

5. Current events (France and the Francophone world) Insert screen shots here and for the next few slides Insert screen shots here and for the next few slides

6. Popular culture (music, films, television, video games, fashion, blogs)

7. Language learning resources

8. Study abroad, internships, volunteer opportunities, and graduate programs

9. Follow-ups on in-class material

10. Samples of student work

11. On-campus events

12. Events and class trips in our region

13. Alumni profiles and updates Insert screen shots here and for the next few slides Insert screen shots here and for the next few slides

14. Program news and announcements

15. Technical Considerations Setting up your account Setting up your account Privacy settings Privacy settings Group vs. Page Group vs. Page Managing groups Managing groups Membership Membership Security Security Open, closed, and secret groups Open, closed, and secret groups Mediating online discussions Mediating online discussions Content warnings Content warnings

16. What’s next? Linkedin Linkedin Twitter Twitter VoiceThread VoiceThread

17. Questions? Join us on FB at French at Widener: Join us on FB at French at Widener: https://www.facebook.com/groups/FrenchatWidener/