2. 2 “The Bottom Line: Microsoft expects Windows 10 to be familiar enough to users, but will blow their minds once they get acquainted with the new features that are designed to maximize productivity.” ALYSSA NEWCOMB, ABC News Windows 10 in the News

3. Windows 10 Delights at the CIO Summit 89% CA CIOsEPG CIOs 45% Surface 66% Surface 79% 77% CA CIOs EPG CIOs CA CIOsEPG CIOs “I’m having an emotional crisis. I’ve decided to break up with my iPad and iPhone” Kim Walker, Head of Global IT, INTERGEN ENERGY “The devices offer a clean fresh approach that is consistent with where I am driving our IT organization. I am looking forward to evangelizing your products in my company” Noel Gayle, CIO EURAMAX INTERNATIONAL “Amazing products, you’ve come a long way!!” Gus Apostol, Director of Enterprise Information, NORDSTROM 100% OEM

4. for Enterprise Be more productive Innovative devices for your business Managed for continuous innovation Protection against modern security threats

5. Device Guard, Windows Hello* and Passport Enterprise Data Protection *Windows Hello requires specialized hardware, including fingerprint reader, illuminated IR sensor or other biometric sensors. Upgrade & provisioning Current Branch for Business Microsoft Edge, Office Universal Apps Continuum, Pen, Biometrics IoT

6. Device Guard, Windows Hello* and Passport Enterprise Data Protection *Windows Hello requires specialized hardware, including fingerprint reader, illuminated IR sensor or other biometric sensors. Upgrade & provisioning Current Branch for Business Microsoft Edge, Office Universal Apps Continuum, Pen, Biometrics IoT

7. Device Guard, Windows Hello* and Passport Enterprise Data Protection *Windows Hello requires specialized hardware, including fingerprint reader, illuminated IR sensor or other biometric sensors. Upgrade & provisioning Current Branch for Business Microsoft Edge, Office Universal Apps Continuum, Pen, Biometrics IoT

8. Device Guard, Windows Hello* and Passport Enterprise Data Protection *Windows Hello requires specialized hardware, including fingerprint reader, illuminated IR sensor or other biometric sensors. Upgrade & provisioning Current Branch for Business Microsoft Edge, Office Universal Apps Continuum, Pen, Biometrics IoT

9. Device Guard, Windows Hello* and Passport Enterprise Data Protection *Windows Hello requires specialized hardware, including fingerprint reader, illuminated IR sensor or other biometric sensors. Upgrade & provisioning Current Branch for Business Microsoft Edge, Office Universal Apps Continuum, Pen, Biometrics IoT

10.  Increase the ROI from your infrastructure sales  Enhance app profitability (IE and Win 32 app migration)  Unlock device opportunities  Accelerate cloud services attach  Capture new licensing opportunities

11. 11 US Windows 10 Launch Microsoft Confidential – For Internal Use Only Broad Windows 10 deployment Targeted “Windows Update for Business” deployments 100% sales & technical trained US District and Regional Kickoffs & US Sub Airlift 1 st & 3 rd party events, US launch events, webcasts & digital 25 First Wave customer references and 470 RDP accounts Pre-Flight Summit, WPC, Partner Marketing Days and Technical Training Series US partner webcast series, MPN and PMC build out 1 2 3 4

12. Pre-LaunchLaunch + 90 days Commercial Launch Deployment Masters Series of virtual technical training focusing on Windows 10 deployment and management Pre-flight Summit 2-day, in-person conference for elite partners’ sales & marketing and technical leads App Acceleration Lab 3-day, in-person, hands-on workshop for top ISVs to start building Windows 10 solutions (target 40% completion) WW Partner Conference (WPC) Excite and activate US partners to invest in Windows Channel Incentives Windows Accelerate. Windows Elite (P-seller) Program, devices and deployment offers MPN Competency Updated competency, certification, training, benefits/IUR and gamification for Windows 10 Windows 10 Roadshow Windows 10 partner event in major cities across US. Introducing new hardware, Surface Hub, HoloLens & new feature demos Partner co-marketing With- and Thru-partner Windows 10 Awareness and Demand Generation campaigns Partner case studies Deployment and Solutions/Application development success stories 712 Microsoft Confidential – Shared under NDA

13. 13 Microsoft Confidential – For Internal Use Only

14. 5 - 15 day Windows 10 Mobility PoC FY16 Windows Accelerate Program: Windows as a Service PoC and Pilot 3-5/10-15 day Windows 10 Enterprise PoC 5/15 day Universal App-Dev PoC 3 day Windows Phone Productivity & Management PoC May/Q1 Fall Q1 3 day IE Migration PoC July Q1 App-Dev 25 - 50 day Windows 10 Pilot Sept Windows 10 Campaigns & Programs #modernbiz Campaign - http://aka.ms/modernbizhttp://aka.ms/modernbiz