1. Vocabulary Word: Media Definition: the various means of mass communication Examples: radio, TV, newspapers, magazines internet Graphic Representation:

2. Vocabulary Word: Commercial Definition: advertisement broadcast on radio or television Synonyms: Latin root word merc (business or money) Which refers to merchandise: merchant, mercantile, commerce Graphic Representation:

3. Vocabulary Word: Commercial Mass Media Definition: advertisements designed to reach a large audience through audio, visual, or any combination Synonyms: Super Bowl Commercials Internet (web pages) Movie Previews Nascar Graphic Representation:

4. Vocabulary Word: Media Channel Definition: a type of media, such as television or newspaper EXAMPLES: television, radio, email, websites, twitter, facebook, texting, podcasts, newspapers, magazines, billboards Graphic Representation:

5. Vocabulary Word: Commercialism Definition: an emphasis on gaining profits through advertising or sponsorship Synonyms: sponsorship Graphic Representation:

6. Vocabulary Word: Consumerism Definition: The buying and consuming (using) of goods and products Synonyms: materialism greed Graphic Representation:

7. Vocabulary Word: Primary Sources Definition: original documents created during the time studied Examples: diary, speeches and letters Graphic Representation:

8. Vocabulary Word: Secondary Sources Definition: Interpretations of primary sources Examples: textbooks, articles, encyclopedias... Graphic Representation:

9. Vocabulary Word: Target Audience Definition: Is a specific group of people that advertisers aim to persuade to buy their products or services Examples: Young children, teens, moms, etc... Graphic Representation:

10. Vocabulary Word: Advertising Technique Definition: methods used to attract consumer attention & persuade them to buy a product Examples: Repetition Trademark Celebrity Graphic Representation:

11. Vocabulary Word: Parallel Structure Definition: using the same grammatical form to express ideas with the same level of importance Examples: Graphic Representation:

12. Vocabulary Word: Persuasive Appeals Definition: try to get the readers or viewers to react based on logic, ethics, or emotion Synonyms: Graphic Representation:

13. Vocabulary Word: Debatable Definition: describes an argument in which two logical people may or may not agree with the statement of the topic Synonyms: Graphic Representation:

14. Vocabulary Word: Persuasive Essay Definition: an essay that attempts to convince the reader to take action or believe an idea Synonyms: Graphic Representation:

15. Vocabulary Word: Subordinate Clause Definition: a group of words with a subject & a verb that cannot stand alone as a sentence Example: “When he was finished, I asked Dante if he had a dictionary at home.” Graphic Representation:

16. Vocabulary Word: Persuasive Appeals Definition: A way to develop an argument during a debate or in writing TYPES: LOGOS PATHOS ETHOS Graphic Representation:

17. Vocabulary Word: LOGOS Definition: Persuasive Appeal: LOGICAL APPEAL identifies arguments or appeals to logic or reason for or against an issue Example: I can make a call in the event of an emergency. You can contact me and know where I am. Graphic Representation:

18. Vocabulary Word: ETHOS Definition: Persuasive Appeal: ETHICAL APPEAL identifies arguments or appeals using the moral or ethical qualifications of the speaker for or against an issue Example: It will teach me responsibility. I can help pay for my phone bill and learn how to budget money. Graphic Representation:

19. Vocabulary Word: PATHOS Definition: Persuasive Appeal: EMOTIONAL APPEAL identifies arguments or appeals to emotions or feelings for or against an issue Example: I will be made fun of if I don’t have a phone. All of my friends have a phone. Graphic Representation:

20. Vocabulary Word: Reflection Definition: A thought, idea, or opinion formed or a remark made as a result of careful thinking (Is a kind of thinking and writing in which you think seriously about and explore the significance of an experience or observation.) Synonyms: analysis, thought Graphic Representation:

21. Vocabulary Word: Multiple Intelligences Definition: Howard Gardner’s theory of how individuals learn. (To understand your learning style enables you to use various learning strategies that work best for you.) Intelligences: Interpersonal Musical/ Rhythmic Bodily/Kinesthetic Visual/ Spatial Logical/ Mathematical Verbal/Linguistic Intrapersonal Graphic Representation:

22. Vocabulary Word: Interpersonal Definition: Contains the Latin prefix— inter which means “between” or “among” Good social skills Words with same prefix: inter-occurs in English words like interactive and intermediate Graphic Representation:

23. Vocabulary Word: Intrapersonal Definition: Contains the Latin prefix— intra which means “within” or “on the inside” Reflects and makes goals Words with same prefix: intra-occurs in English words like intramural Graphic Representation:

24. Vocabulary Word: kinesthetic Definition: the ability to feel movements of the limbs and body Greek root: “kines” Meaning motion or movement Graphic Representation:

25. Vocabulary Word: Coherence Definition: In writing, it is how your ideas, sentences, and details tie together. Synonyms: unity, consistency Graphic Representation:

26. Vocabulary Word: aptitude Definition: The natural ability or tendency to a skill. Synonyms: ability Graphic Representation:

27. Vocabulary Word: Global Revision Definition: Looking at how to improve the ENTIRE piece of writing: revising for reader interest and better sentence structure Examples: --completing a partner response or peer edit --completing a station edit Graphic Representation:

28. Vocabulary Word: Holocaust Definition: Comes from the Greek words holos meaning “whole” or “entire” and caustos meaning burn. Root words: The root hol (holisitic) The root caus (cauterize) It is the term Jewish people chose to describe what happened to them during World War II. Graphic Representation:

29. Vocabulary Word: anecdote Definition: a short personal account of an incident or event Root words: Comes from the Greek word anekdotos meaning “unpublished” The root –dot-combined with the prefix –ek- means “to give out” Graphic Representation: Seinfeld clip….

30. Vocabulary Word: one-liner Definition: A short joke or witticism, usually expressed in a single sentence Synonym: joke Graphic Representation: Got Milk?

31. Vocabulary Word: pun Definition: The humorous use of a word or words to suggest another word with the same sound or a different meaning Synonym: quick joke Graphic Representation: Don’t let Cinderella play baseball. She always runs away from the ball. I just flew in from Chicago, boy are my arms tired! To write with a broken pencil is pointless. The cost of feathers is rising, now even down is up! One thing about the speed of light ---it gets here too early.

32. Vocabulary Word: feeble Definition: Lacking in strength and endurance Synonym: weak Graphic Representation:

33. Vocabulary Word: noose Definition: A loop that passes through a knot to tighten around something Synonym: Slipknot Graphic Representation:

34. Vocabulary Word: vile Definition: Morally bad Synonym: Horrendous horrible Graphic Representation:

35. Vocabulary Word: loathe Definition: To feel extreme disgust or hatred Synonym: Hate despise Graphic Representation:

36. Vocabulary Word: stout Definition: Strong bold wide Synonym: strong Graphic Representation:

37. Vocabulary Word: protagonist Definition: The main character in a literary work; faces the conflict Examples: Graphic Representation:

38. Vocabulary Word: antagonist Definition: The threat or obstacle that opposes the protagonist Examples: Graphic Representation:

39. Vocabulary Word: conflict Definition: The problem (a struggle between opposing forces) Examples: External conflict: a character struggles against an outside force Internal conflict: a character struggles with his or her own needs, desires or emotions Graphic Representation: